The discussions led by leading industry experts seek to promote critical thinking as a key factor of effective communicationJournalists young Arabs and social media influencers will discuss the public s perception of influencers and the rise of misinformation during the... Read more

The social media star told the ASA that he believed the references to JD Sports made it clear to viewers that the video was an excerpt from a TV ad However the ASA argues that this was not made clear... Read more

As marketing budgets diversify with greater expectations of ROI influencers and the creator economy have become an organic pathway for outreach and brand awarenesshat do you want to be when you grow up People used to say firefighter teacher or... Read more

It began like any other influencer trip A carefully curated group of six content creators representing an array of body types and backgrounds tucked themselves into their seats on a flight and gleefully documented the perks of business class But... Read more

The Sharjah Media City Shams announced the launch of the Influencers' Room programme on Monday October after selecting a group of participants based on the evaluation and study of submitted applications The programme has seen significant interest from the public... Read more

Instagram s most popular postAs of April the most popular post on Instagram was Lionel Messi and his teammates after winning the FIFA World Cup with Argentina posted by the account leomessi Messi's post which racked up over million likes... Read more

SHARJAH An Italian researcher specializing in cognitive anthropology cultural evolution and computational social science along with an Emirati professor engaged in a compelling panel discussion at the Sharjah International Book Fair SIBF dissecting the impacts of social media and its... Read more

The newest TikTok trend isn't trying to get consumers to buy products -- it's doing the opposite Marketing influencers are one of nbsp social media's hottest trends nbsp -- recommending products and services to their followers in authentic videos But... Read more

The cryptocurrency market has welcomed a new breed of opinion leaders in the digital era crypto influencers These individuals have quickly risen to prominence capitalizing on the burgeoning interest in cryptocurrencies As charismatic figures with vast online followings they wield... Read more

Instagram constantly rolls out new features such as Reels and product tagging that can help APAC marketers create better social marketing strategies Instagram one of the most popular social media networks worldwide has recently rolled out new features in So... Read more

Traditionally consumers trust word-of-mouth referrals and recommendations from people they know over brands marketing and advertising efforts With the rise of online influencers the WOM concept has morphed into a many-to-one method of communication in digital marketplaces and partnering with... Read more

Finance firms have long struggled to reach young and new customers nbsp until now At first no one could explain why business was picking up at nbsp Betterment a robo adviser aimed at newbie investors There were about nbsp signups... Read more