The social media star told the ASA that he believed the references to JD Sports made it clear to viewers that the video was an excerpt from a TV ad However the ASA argues that this was not made clear... Read more

As marketing budgets diversify with greater expectations of ROI influencers and the creator economy have become an organic pathway for outreach and brand awarenesshat do you want to be when you grow up People used to say firefighter teacher or... Read more

This summer as I interned in Chicago I often walked down Michigan Ave passing an H amp M Zara and Levi s routinely Every couple of weeks I noticed that the styles in the windows and the outfits toward the... Read more

The Sharjah Media City Shams announced the launch of the Influencers' Room programme on Monday October after selecting a group of participants based on the evaluation and study of submitted applications The programme has seen significant interest from the public... Read more

It began like any other influencer trip A carefully curated group of six content creators representing an array of body types and backgrounds tucked themselves into their seats on a flight and gleefully documented the perks of business class But... Read more

SHARJAH An Italian researcher specializing in cognitive anthropology cultural evolution and computational social science along with an Emirati professor engaged in a compelling panel discussion at the Sharjah International Book Fair SIBF dissecting the impacts of social media and its... Read more

How is the importance of an influencer measured nbsp Do we measure it by the number of followers they have On Instagram specifically What about followers on other platforms nbsp We can simply do a total sum of followers all... Read more

Finance firms have long struggled to reach young and new customers nbsp until now At first no one could explain why business was picking up at nbsp Betterment a robo adviser aimed at newbie investors There were about nbsp signups... Read more

As the social media influencer industry evolves and matures destination marketing organizations are in turn taking them seriously as agents in their efforts to grow visitation Tourism agencies are developing more sophisticated and granular destination influencer marketing strategies as content... Read more

The pandemic has shown that celebrities and social media influencers with large followers are not the only route to successful marketing Many fashion brands are turning to nano-influencers those with to followers who s audiences are dedicated and engaged yet... Read more

It s common to see sponsored posts from creators flooding feeds on TikTok Instagram and YouTube Now brand partnerships with influencers are popping up on LinkedIn Tech brands like Intel Zendesk Teal and HootSuite have all recently partnered with LinkedIn... Read more

Ogilvy will no longer work with influencers who distort or retouch their bodies or faces for brand campaigns in a bid to combat social media s systemic mental health harms Speaking exclusively to The Drum Ogilvy s head of influence... Read more