The advent of cutting-edge technologies has just boosted the growth of the retail industry From store management to consumer services every aspect of operations has been improved tremendously with AI The Indian retail industry is thriving by the day The... Read more

What to look for in your influencer marketing agency Diversity not only in content types but also in people and styles Diversity may very well be one of the most important assets an agency could capitalize on in the st... Read more

Riot Games Valorant has carved a niche for itself in the eSports arena especially among the Gen Z demographic A recent Bloomberg report highlighted the game s soaring popularity with influencers like Valkyrae boasting million YouTube subscribers contributing to its... Read more

Your influencer marketing campaign checklist What s better than a checklist Nothing So you re ready to launch your influencer marketing campaign You ve chosen the influencers the social media channels and in the few coming days original relevant content... Read more

Snap the parent company of Snapchat announced on Tuesday the launch of its Collab Studio a new way for brands to partner with Snap Stars to create sponsored content The platform s top influencers including social-media personalities like David Dobrik... Read more

This is indeed one of the most asked questions about Social Media Influencer Marketing In fact if you look up Google s statistics about what people search for regarding Social Media and influencer marketing this question comes on top Yet... Read more

Have you ever desired a formal education on how to become a successful social media influencer To delve into the fundamentals of influencing content creation the psychology behind it and how to leverage digital platforms to connect with millions of... Read more

With an estimated worth of billion in the creator economy continues to grow It s no longer enough to simply pay an influencer to sponsor your product or service Users know they will be sold to on social media oftentimes... Read more

Pepsi frequently enlists Hollywood talent for ad campaigns that aim to create a stronger cultural connection with consumers With A Smoother Way to Soda the beverage marketer's sights turn instead toward the content creator space and particularly TikTok an app... Read more

Ogilvy will no longer work with influencers who distort or retouch their bodies or faces for brand campaigns in a bid to combat social media s systemic mental health harms Speaking exclusively to The Drum Ogilvy s head of influence... Read more

Most people trust the opinion of their social circle when making purchasing decisions As data from the Statista Global Consumer Survey shows many also trust the friendly people who freely share their lives with us on social media and at... Read more

In the high-stakes chess game of corporate leadership today's executives face an ironic paradox they possess expertise and vision yet struggle to articulate their strategic message and drive fundamental change It's like knowing all the moves on the board but... Read more