Previously the bill restricted influencer marketing to only licensed crypto firms of which there are currently none in France French lawmakers have agreed to tone down the restrictions on a bill first proposed in March that would have severely restricted... Read more

The concept of an influencer is a broad one It doesn t matter what you label your influencer the rules apply to anyone posting content online be that brand ambassadors paid partners or influencers The Advertising Standards Authority ASA and... Read more

The influencer market is estimated to grow US Bn by at a CAGR of more than during the assessment period - Influencer marketing is a discipline of digital marketing which involves endorsements and product mentions from social media influencers to... Read more

TikTok's influence on shopping is growing among young people according to new data from two reports Influencer-marketing company IZEA found in a survey that Gen-Z and millennial consumers viewed TikTok as the best platform to promote a product through an... Read more

Take a deep dive into the metrics and intangibles of influencer marketing for B B and how it can amplify trust authenticity and brand resonance Have you ever hit up that cozy caf in town You know where the barista... Read more

Instagram constantly rolls out new features such as Reels and product tagging that can help APAC marketers create better social marketing strategies Instagram one of the most popular social media networks worldwide has recently rolled out new features in So... Read more

Influencers have played an evolving role in brands marketing strategies facilitating discovery growing brand awareness creating content and becoming advocates Now the emergence of social commerce is setting the scene for a new dawn of influencer marketing an opportunity forecast... Read more

Mashable While social media in general is influential Twitter has power beyond its direct influence on its users Using nearly two billion tweets produced in French between and a new study found that Twitter affects publishers production and editorial decisions... Read more

Social media influencers with their carefully crafted images and on-screen lifestyles create an aspirational halo that surrounds them The rise of social media has certainly revolutionised various aspects including how we connect share and consume information The emergence of influencers... Read more

Social media influencers will now have to declare all material interests Will this impact scale and scope Which band of influencers will be hit most The Department of Consumer Affairs under Ministry of Consumer Affairs Food and Public Distribution released... Read more

Political support appears to be growing in the United States for a complete ban on the popular video sharing service TikTok If such a ban does happen it could force many TikTok influencers to seek out new ways to publicize... Read more

The newest TikTok trend isn't trying to get consumers to buy products -- it's doing the opposite Marketing influencers are one of nbsp social media's hottest trends nbsp -- recommending products and services to their followers in authentic videos But... Read more