Since the nascent days of influencer marketing the concept has been simple Brands deliver an experience or message through a creator who is perceived as more valuable than traditional advertising As influencer culture has exploded the industry has shifted dramatically... Read more

Meta s looking to expand its opportunities for creators to make money from affiliate links in their Facebook posts by making supported product links more prominent within Reels videos photos and text posts As you can see in this example... Read more

Statistics indicate that India's influencer marketing industry was valued at above billion Indian rupees in It's projected to see a compound annual growth rate over the next five years with the industry's market value approximated to reach billion Indian rupees... Read more

The creator economy has grown so much there are now different tiers nano influencers micro influencers macro influencers and more The micro-influencer tier in particular is rapidly expanding its earning potential as people with a few thousand followers are being... Read more

Gaurav Chanana founded the Mumbai-based production house Lucifer Circus four years ago in his own words out of joblessness Since then the production house has worked with some of the biggest brands and the best agencies in the country and... Read more

In advance of the upcoming nbsp World Cup in Qatar Indian owned edtech company nbsp BJYU S nbsp has announced a partnership with Argentine soccer star and macroinfluencer Lionel Messi The campaign will use a combination of digital media and... Read more

Qatari YouTuber Ghanim Al Muftah starred alongside Morgan Freeman in the World Cup opening ceremony Al Muftah is known for his motivational speeches and social media presence featuring on TEDxQatarUniversity in aged to talk about his condition caudal regression syndrome... Read more

Picture this It s and I m working on my passion project SLentrepreneur Magazine It s an online publication dedicated to real-world business in the virtual world of Second Life managed by my avatar persona nbsp Avarie Parker nbsp and... Read more

The popular tech influencer offers tips for brands looking to get the attention of influencers they want to work with Based in London Alasdair Mann better known as Alementary covers emerging tech stories for his over k nbsp YouTube nbsp... Read more

Dubai is offering content creators the ultimate launchpad providing an environment to live work and create content without stressing about relocation workspace or a long-term residency visa The newly launched Creators HQ is an incubation hub designed to help creative... Read more

With the new year fast approaching social media and influencer marketing expert nbsp Lia Haberman nbsp has published a creator economy trend forecast for In nbsp her latest newsletter Haberman invited industry insiders from content creators to founders of creator... Read more

Fashion has always been a popular and influential industry with trends that change each season and new designers emerging every year With the rise of social media fashion influencers have become an integral part of the industry using their platforms... Read more