The newest TikTok trend isn't trying to get consumers to buy products -- it's doing the opposite Marketing influencers are one of nbsp social media's hottest trends nbsp -- recommending products and services to their followers in authentic videos But... Read more
TikTok s beauty influencers are known for driving major sales spikes but not necessarily with their own brands As beauty YouTubers became embroiled in money-losing drama over the past several years brands shifted their sights to TikTokers Comparatively wholesome with... Read more
Washington About of people between the ages of and use Instagram and it s hard to spend much time scrolling without encountering a sponsored post from an influencer The same holds true for just about any other social media platform... Read more
Timesofindia According to reports roughly virtual influencers are currently active on social media On social media the biggest has millions of followers Currently Lu the digital spokesperson for Brazilian shop Magazine Luiza has million Instagram followers Some focus on particular... Read more
How influencer marketing is making its way over to Threads, from cross-posting to Instagram to affiliate links
There may not be hashtags yet on Instagram's new app Threads but that's not stopping ads from appearing all over the latest social-media platform Within two days of nbsp Threads' launch on July certain brands and influencers started posting paid... Read more
Research suggests that many fitness-themed Instagram accounts risk doing more harm than good. Here’s how to find #fitspiration you can trust.
According to some estimates Instagram is home to around nbsp nbsp fitness influencers most claiming to have the secrets to nbsp a healthy lifestyle While some share science-backed helpful tips others promote fitness advice that s nbsp misguided nbsp at... Read more
Influencers are individuals who have built a reliable reputation as experts in a specific industry They are outgoing people who feel comfortable in sharing personal life details with others and have a sizable fan base across varioussocial media platforms and... Read more
Actors have traditionally received all the limelight on such occasions but this year we saw a record number of content creators leaving a mark at the celebrated film festivalIn the past few years we have witnessed significant changes As people... Read more
Co-founder and CEO of nbsp SocialPubli an award-winning influencer marketing platform with opt-in influencers across countries Artificial intelligence is big news and it s making an impact in many fields The adoption of AI tools nbsp more than doubled nbsp... Read more
Social media influencers will now have to declare all material interests Will this impact scale and scope Which band of influencers will be hit most The Department of Consumer Affairs under Ministry of Consumer Affairs Food and Public Distribution released... Read more
Moving every few years as a child taught me to connect Public relations and investor relations for nbsp Juwai IQI nbsp and consulting clients The billions-of-dollars influencer marketing industry is about to be shaken up What it will look like... Read more
Cooper Munroe is CEO of nbsp The Motherhood Inc For two decades The Motherhood has connected regulated brands with influencers in every niche When influencer marketing first rose to prominence the notion that it would be a viable strategy for... Read more