As of January there were billion internet users worldwide which amounted to percent of the global population Of this total billion or percent of the world's population were social media users nbsp Global internet usageConnecting billions of people worldwide the... Read more

The future of influence is here a digital avatar that captivates millions of adoring fans while offering unparalleled customisation and round-the-clock availability Virtual influencers are transforming the way content is created consumed and marketed online They represent an electrifying dance... Read more

TikTok s beauty influencers are known for driving major sales spikes but not necessarily with their own brands As beauty YouTubers became embroiled in money-losing drama over the past several years brands shifted their sights to TikTokers Comparatively wholesome with... Read more

The world of influencer marketing is growing pretty quickly and the latest predictions believe that it is worth over billion at this point Now that influencer marketing has reached the mainstream there are a lot of companies out there that... Read more

Rachel Aaron a -year-old who works in public relations in New York recently dressed up for a work event at Bloomingdale s In the era of get ready with me videos on TikTok it was a golden opportunity to create... Read more

khaleejtimes LG Ad Solutions a global leader in connected TV CTV and cross-screen advertising has announced an exclusive partnership with ArabyAds a leading ad tech company in the UAE Saudi Arabia and Egypt This partnership represents the company's expansion of... Read more

Nothing has had marketers and creatives on their toes in the past few years like the rise of AI With the introduction of ChatGPT at the end of there was an underlying fear of human creativity being replaced That fear... Read more

It began like any other influencer trip A carefully curated group of six content creators representing an array of body types and backgrounds tucked themselves into their seats on a flight and gleefully documented the perks of business class But... Read more

Qatari YouTuber Ghanim Al Muftah starred alongside Morgan Freeman in the World Cup opening ceremony Al Muftah is known for his motivational speeches and social media presence featuring on TEDxQatarUniversity in aged to talk about his condition caudal regression syndrome... Read more

Zefmo s influencer marketing report shares the industry s progress and provides a peek into the global trends of nbsp The hyperlocal micro-influencers are disrupting the Indian influencer economy Brands are tapping into these hyperlocal micro influencers sticky engagement quotient... Read more

The Russian authorities appear to be continuing in their quest for ways to maximize tax revenue amid Western sanctions and rising military expenditure Now even the country s social media stars are in their sights Police last week carried out... Read more

Influencer marketing continues to show signs of strength with of consumers reporting that social media posts from influencers friends or family members drove interest in an item or service within the past year according to nbsp findings from agency Matter... Read more