There may not be hashtags yet on Instagram's new app Threads but that's not stopping ads from appearing all over the latest social-media platform Within two days of nbsp Threads' launch on July certain brands and influencers started posting paid... Read more

All your favorite influencers were at Coachella this month or were they Some reportedly faked their Coachella attendance making it the latest influencer trend to sweep Instagram and TikTok So far has been somewhat volatile for influencers in general With... Read more

Germany has launched a new AI travel guide designed to interact on social media and on the country s tourist board website giving personalised recommendations to visitors The artificially intelligent brand ambassador is characterised as a Berlin resident named Emma... Read more

Have you met your company s CIO as in Chief Influencer Officer If you haven t yet chances are you will in when influencer marketing the hottest category within advertising globally comes of age and faces fresh challenges In brace... Read more

Another ripple effect of influencer marketing continuing to mature Marketers are spending more time vetting potential influencers and creators before partnering with them Over the last year or so marketers have started to ask more questions about the influencers that... Read more

Political support appears to be growing in the United States for a complete ban on the popular video sharing service TikTok If such a ban does happen it could force many TikTok influencers to seek out new ways to publicize... Read more

The future of influence is here a digital avatar that captivates millions of adoring fans while offering unparalleled customisation and round-the-clock availability Virtual influencers are transforming the way content is created consumed and marketed online They represent an electrifying dance... Read more

Collecting Interpretations from leading marketers this report provides reliable insights into Pakistan s growing influencer industryThe explore page of any Pakistani Instagram user is flooded with thousands of influencers posting bits of their lives endorsing products and even offering different... Read more

Influencers Alanna Panday and Ivor McCray turned the former s Pali Hill home in Mumbai into an Italian dream for their wedding celebrations Influencers Alanna Panday and Ivor McCray's nuptials in nbsp Mumbai India were nothing less than a fairy... Read more

Dentsu-owned influencer talent agency asks creators to hold their accounts to account for the use of unrealistic beauty filters Gleam Futures the influencer management agency backed by holding company Dentsu has urged influencers to reject AI beauty filters with a... Read more

Micro-Influencer Marketing Platforms MarketAccording to the latest research global demand for micro-influencer marketing platforms market is expected to rise from its initial estimated value of USD billion in to an estimated value of USD billion by registering a CAGR of... Read more

In today's digital marketing landscape a significant shift is underway highlighting the value of micro-influencers Social media platforms like Instagram and YouTube have democratized the influencer landscape providing a level playing field where any individual with expertise in a domain... Read more