Advertisers are once again taking a closer look at the relationship between brands and influencers questioning who is responsible for brand deals and who is held accountable if and when things go wrong This comes after fast-fashion giant Shein recently... Read more

Netflix is set to redefine the survival reality genre with its latest release The Influencer This high-stakes competition pits some of South Korea s most influential social media stars against each other in a battle for supremacy With a combined... Read more

In a recent review published in Social Science amp Medicine researchers assess previous research on the impact of social media influencers SMI on adolescent health The study findings indicate that although SMIs can harm mental and physical health their influence... Read more

When food creator Wasil Daoud wakes up he's already thinking about the ingredients and steps needed to film his next TikTok video and who he can distribute the meals to nbsp Daoud started creating content in at age by filming... Read more

The consumer of today is online and it cannot be denied that social media is here to stay In the last decade or so the Digital Age has ushered in technologies that have changed the way we live on a... Read more

Sports marketing is a dynamic field that requires constant innovation and creativity One of the most powerful ways to connect with fans and promote brands is through social media influencers These are people who have a large and loyal following... Read more

Gaurav Chanana founded the Mumbai-based production house Lucifer Circus four years ago in his own words out of joblessness Since then the production house has worked with some of the biggest brands and the best agencies in the country and... Read more

Dubai For UAE based influencers offering financial advice there is a new license that they need to sign up for The UAE regulator Securities amp Commodities Authority has brought out the Middle East's first 'finfluencer' license - which aims to... Read more

A new social media trend has recently emerged in response to the materialistic nature of influencer culture influencer neutralization In this trend influencers discourage their followers from buying overpriced or ineffective products Influence is a highly profitable form of marketing... Read more

At the sectoral level searches during for influencers and content makers specializing in tourism and hospitality have witnessed a remarkable increaseOMNES Influencers the UAE-based venture that provides influencer marketing services spanning different social media platforms revealed that was marked by... Read more

The creator economy is growing at a CAGR of which is higher than a lot of high-potential sectors such as ed tech and health tech Globally the creator economy is estimated to be billion in India it is estimated at... Read more

TikTok s announced some new AI-powered elements for its TikTok Symphony brand creation platform including updated text-to-video creation image-to-video animation and more First off TikTok s rolling out its own version of text-to-video which will generate AI video using TikTok... Read more