Sep 12, 2023

The creator economy has seen significant growth in recent years and popular subsegments in this space include gaming beauty travel comedy and fashion Companies are leveraging these subsegments to reach consumers in different regions One notable trend in the creator... Read more

Jan 10, 2024

Sports marketing is a dynamic field that requires constant innovation and creativity One of the most powerful ways to connect with fans and promote brands is through social media influencers These are people who have a large and loyal following... Read more

Jul 06, 2023

Virtual influencers or CGI influencers are fictional computer generated people who have human characteristics features and personalities Maya a virtual fashion influencer launched by e-commerce platform Myntra has already garnered over lakh followers on Instagram The company has carefully designed... Read more

Nov 24, 2022

To hear some people on TikTok tell it we've spent years in a panoramic Or perhaps it was a panini press Some are in the leg booty community and stand firmly against cornucopia If it all sounds like a foreign... Read more

Dec 05, 2023

With new categories where innovation meets recognition in the ever-evolving influencer marketing landscape the GIMA Entry Kit is now available to download Evolve and prosper One of the pivotal shifts in the industry that the GIMAs are acknowledging is the... Read more

Feb 28, 2023

Brands have long recognized the power of celebrities to influence the buying decisions of consumers But the advent of reality TV followed by the creation and growth of social media networks have given rise to an entirely new breed of... Read more

May 18, 2023

Rachel Aaron a -year-old who works in public relations in New York recently dressed up for a work event at Bloomingdale s In the era of get ready with me videos on TikTok it was a golden opportunity to create... Read more

Aug 06, 2023

Being to attribute performance accurately is a major challenge for influencer marketers Here GreenJinn s Holly Tester argues that media plug-ins like her company s own can go some way to solving it First we had a wave of new... Read more

Jul 11, 2023

A new social media trend has recently emerged in response to the materialistic nature of influencer culture influencer neutralization In this trend influencers discourage their followers from buying overpriced or ineffective products Influence is a highly profitable form of marketing... Read more

Jul 24, 2023

If done right influencers can give brands a value-added voice Consumers are highly invested in influencers with per cent of MENA users following at least one influencer and referring to them for brand discovery and recommendations With that in mind... Read more

May 31, 2023

Company s Influencer Marketing Managed Services Team Takes Home Three Platinum AwardsOrlando Florida May GLOBE NEWSWIRE -- nbsp IZEA Worldwide Inc nbsp NASDAQ nbsp IZEA the premier provider of influencer marketing technology data and services for the world s leading... Read more

May 25, 2023

Fueled by the pandemic medical professionals have cashed in on Douyin dispensing advice and endorsements If a doctor speaks at conferences or lectures there are only a limited number of people listening he said But on online platforms the audience... Read more