What is having others market your product or service for you if not the essence of influencer marketing Here we delve into the tightly coupled relationship between influencers and affiliates how they differ how they overlap and where they're going... Read more

Influencer marketing has now cemented its place in brands digital marketing budgets Having moved beyond the test and learn phase brands now have first hand proof of its efficacy in engaging audiences and promoting authenticity and trust And so brands... Read more

Sharjah Media City Shams is organizing its next edition of the Shams Talks initiative entitled Is influencer marketing worth your investment at Shams Business Center in Sharjah on Wednesday August at am Shams will host marketing and influencer marketing experts... Read more

The Department of Consumer Affairs has recently said that the government is putting out guidelines for influencers promoting health and wellness products and services It will become mandatory for influencers in this category to display their qualifications to the department... Read more

On Tuesday Glossy hosted the premiere Beauty Pop event bringing together brands and influencers for a day of meetings intimate discussions panels and networking During speaker sessions related to building meaningful connections brand executives and influencers discussed the hows and... Read more

Virtual influencers or CGI influencers are fictional computer generated people who have human characteristics features and personalities Maya a virtual fashion influencer launched by e-commerce platform Myntra has already garnered over lakh followers on Instagram The company has carefully designed... Read more

New services are springing up to help indie businesses in beauty get off the ground so Cosmetics Business trialled the optionsSince the days of YouTuber Zoella s Superdrug range and the Chapman sisters Pixiwoo there has long been a precedent... Read more

The rise of social media has brought with it an explosion of influencer marketing Whether their reach is global national or regional savvy influencers have grown increasingly sophisticated when it comes to monetizing their work Similarly influencer marketing is no... Read more

Indian influencers keep providing quality content to ensure that their audience keeps coming back to them Additionally they run contests and also communicate with their followers New Delhi nbsp With the ever-changing trends of media influencer marketing has become a... Read more

France is finalizing a law that seeks to regulate the commercial activities of influencers and protect consumers from nbsp possible fraud or scams The regulation which has already been approved by the National Assembly and the Senate prohibits promoting cosmetic... Read more

In advance of the upcoming nbsp World Cup in Qatar Indian owned edtech company nbsp BJYU S nbsp has announced a partnership with Argentine soccer star and macroinfluencer Lionel Messi The campaign will use a combination of digital media and... Read more

Social media influencers have become a powerful force in the marketing world As the world of digital marketing continues to evolve influencer marketing is becoming an increasingly popular strategy for businesses looking to reach a larger audience One such influencer... Read more