Huda Beauty the cosmetics line by Huda Kattan has sold its ownership in fragrance brand Kayali nbsp Kayali which was founded by Huda and her sister Mona Kattan in will now operate as an independent company with Mona continuing on... Read more

A new social media trend has recently emerged in response to the materialistic nature of influencer culture influencer neutralization In this trend influencers discourage their followers from buying overpriced or ineffective products Influence is a highly profitable form of marketing... Read more

Micro-Influencer Marketing Platforms MarketAccording to the latest research global demand for micro-influencer marketing platforms market is expected to rise from its initial estimated value of USD billion in to an estimated value of USD billion by registering a CAGR of... Read more

With new categories where innovation meets recognition in the ever-evolving influencer marketing landscape the GIMA Entry Kit is now available to download Evolve and prosper One of the pivotal shifts in the industry that the GIMAs are acknowledging is the... Read more

Human influencers can still thrive amid their AI virtual counterparts Employ these strategies to stay relevant on social media The proliferation of virtual influencers is changing the way brands approach digital marketing They could make AI-generated personas go viral while... Read more

Influencer marketing is considered one of the best ways to grow your brand's online presence and connect with your target audience It is essentially seen as a by-product of social media advertising Anyone can be an influencer an individual a... Read more

Khalid Al Ameri one of the Arab world's most recognisable Emirati digital storytellers is stepping into the cinematic ring literally The Emirati content creator and humanitarian is making his debut in Indian cinema with a cameo appearance in the upcoming... Read more

The creator economy is growing at a CAGR of which is higher than a lot of high-potential sectors such as ed tech and health tech Globally the creator economy is estimated to be billion in India it is estimated at... Read more

At the sectoral level searches during for influencers and content makers specializing in tourism and hospitality have witnessed a remarkable increaseOMNES Influencers the UAE-based venture that provides influencer marketing services spanning different social media platforms revealed that was marked by... Read more

Sports marketing is a dynamic field that requires constant innovation and creativity One of the most powerful ways to connect with fans and promote brands is through social media influencers These are people who have a large and loyal following... Read more

Meta s decision to expand its Instagram creator marketplace to three nbsp technology partners could dramatically ease the headaches brands face when lining up huge social-media marketing campaigns that may involve tens of thousands of influencers That s the big... Read more

It's no secret that influencer marketing popularity has skyrocketed over the past couple of years and partnering with influencers isn't a new concept Just over the past year the industry was nbsp valued at billion nbsp and still keeps growing... Read more