Is Barbie the ultimate influencer A deep dive into the brand s enduring relevanceFor over half a century Barbie has been reigned as a cultural icon around the globe Not only was Barbie was one of the first toys from... Read more

Artificial intelligence technology is quickly permeating every sector of the retail industry including the world of influencer marketing Incorporating artificial intelligence is nothing new in the digital marketing world but it has especially become a hot topic over the past... Read more

DeepSeek a rising AI startup from China has quickly captured the attention of social media influencers with its R model an advanced large language model LLM that challenges industry leaders like OpenAI and Anthropic at a fraction of the cost... Read more

Sunsets skyscrapers shopping sprees Type Dubai into any social media platform and you will find thousands of them Whether they re promotional films or holiday snaps the quality and reach of these images can vary widely Now Dubai s tourism... Read more

Today the average time spent on social platforms has increased to more than hours per day according to market research firm GWI while social media holds an ever-greater share of total time spent online accounting for percent globally With that... Read more

Khalid Al Ameri one of the Arab world's most recognisable Emirati digital storytellers is stepping into the cinematic ring literally The Emirati content creator and humanitarian is making his debut in Indian cinema with a cameo appearance in the upcoming... Read more

Social media influencers will now have to declare all material interests Will this impact scale and scope Which band of influencers will be hit most The Department of Consumer Affairs under Ministry of Consumer Affairs Food and Public Distribution released... Read more

It's no secret that influencer marketing popularity has skyrocketed over the past couple of years and partnering with influencers isn't a new concept Just over the past year the industry was nbsp valued at billion nbsp and still keeps growing... Read more

YouTube s looking to help creators establish more brand partnership opportunities via a new Open Call element within its BrandConnect platform which will enable brands to post opportunities for prospective creators to apply to work with them As you can... Read more

TikTok s beauty influencers are known for driving major sales spikes but not necessarily with their own brands As beauty YouTubers became embroiled in money-losing drama over the past several years brands shifted their sights to TikTokers Comparatively wholesome with... Read more

Mashable While social media in general is influential Twitter has power beyond its direct influence on its users Using nearly two billion tweets produced in French between and a new study found that Twitter affects publishers production and editorial decisions... Read more

The Jordan Tourism Board JTB announced its entry into a strategic partnership with OMNES Media to host the Arab Influencers Gathering City Talk next October at the King Hussein Bin Talal Convention Centre in the Dead Sea Jordan The announcement... Read more