Gen Z consumers are percent more likely to take their friends recommendation over an influencer or a celebrity while making a purchase decision revealed a study from Yuvaa Gen Z consumers are percent more likely to take their friends' recommendation... Read more

Radio s progressive nature reaps from its fortitude to keep developing the medium with the objective of staying relevant In light of the dramatic shift in consumer behaviour that followed the pandemic several organisations across industries had to refocus re-evaluate... Read more

The so-called de-influencing trend is making corporate marketing teams around the world sit up and listen It happens when people take to social media and urge their followers not to buy certain goods They may be doing so to promote... Read more

The creator economy has grown so much there are now different tiers nano influencers micro influencers macro influencers and more The micro-influencer tier in particular is rapidly expanding its earning potential as people with a few thousand followers are being... Read more

The steady popularity of influencer marketing coupled with rapid advancements in AI and metaverse technology is fueling the growth of a new social media superstar virtual influencers These computer-generated personalities function a lot like real human influencers They post selfies... Read more

Exploring the impact of Social Media Influencers on culture education business and the lingering concerns of misinformation cultural imperialism and lack of accountabilitySocial Media Influencers SMIs refer to content creators entertainment and art vloggers online gamers and online streamers who... Read more

What is having others market your product or service for you if not the essence of influencer marketing Here we delve into the tightly coupled relationship between influencers and affiliates how they differ how they overlap and where they're going... Read more

Influencer marketing has been mainstream for some time now with many businesses using it to increase exposure of their brand products or services However despite its consistent growth in the nbsp digital marketing nbsp community there are still plenty of... Read more

Influencers are individuals who have built a reliable reputation as experts in a specific industry They are outgoing people who feel comfortable in sharing personal life details with others and have a sizable fan base across varioussocial media platforms and... Read more

Independent agency Goat this month appointed a new director to lead the U S market as it continues growing in influencer marketing More and more marketers are after influencers to up their marketing game But the secret to success Goat... Read more

Tarte is known on TikTok and Instagram as the makeup brand that flies top-tier creators like nbsp Alix Earle nbsp and Meredith Duxbury on extravagant getaways to Dubai or Turks and Caicos For its next outing Tarte is thinking smaller... Read more

On Tuesday Glossy hosted the premiere Beauty Pop event bringing together brands and influencers for a day of meetings intimate discussions panels and networking During speaker sessions related to building meaningful connections brand executives and influencers discussed the hows and... Read more