Netflix is set to redefine the survival reality genre with its latest release The Influencer This high-stakes competition pits some of South Korea s most influential social media stars against each other in a battle for supremacy With a combined... Read more

DeepSeek a rising AI startup from China has quickly captured the attention of social media influencers with its R model an advanced large language model LLM that challenges industry leaders like OpenAI and Anthropic at a fraction of the cost... Read more

Social media influencers will now have to declare all material interests Will this impact scale and scope Which band of influencers will be hit most The Department of Consumer Affairs under Ministry of Consumer Affairs Food and Public Distribution released... Read more

With influencers like Kylie Jenner and Conor McGregor pocketing million each in nbsp from their respective brands Kylie Cosmetics nbsp and nbsp Proper Twelve Whiskey And The Rock moving to an million net worth after inking a clothing deal with... Read more

Gen Z consumers are percent more likely to take their friends recommendation over an influencer or a celebrity while making a purchase decision revealed a study from Yuvaa Gen Z consumers are percent more likely to take their friends' recommendation... Read more

TikTok s announced some new AI-powered elements for its TikTok Symphony brand creation platform including updated text-to-video creation image-to-video animation and more First off TikTok s rolling out its own version of text-to-video which will generate AI video using TikTok... Read more

Whether you're a content creator or a brand it's crucial to keep an eye on these essential influencer marketing trends this yearAs we step into it is worth highlighting that the world of influencer marketing is buzzing with potential for... Read more

From his new home in Dubai Khaleej Times chatted with Saim to find out the real man behind the fa ade of a high-profile fashion and lifestyle influencer Saim Ali is not like a typical male model who has fizzled... Read more

Singapore nbsp Publicis Groupe has entered into a definitive agreement to acquire Influential the influencer marketing platform and company known for authentically connecting brands to audiences through the development deployment and optimisation of creator-driven digital campaigns With this acquisition Publicis... Read more

Influencers are growing to be potent marketing tools with no signs of decline the report saysUAE s Majid Al Futtaim Lifestyle unveiled the Beyond Shopping Report providing an in-depth analysis of consumer spending patterns upcoming trends and market predictions The... Read more

So you ve got your influencer marketing campaign launched now it s time for some statistics and analytics Remember launching the campaign and getting the reports and numbers in is the easy part OMNES Influencers does that for you with... Read more

The Rise of Virtual Influencers The Impact of AI-Generated Social Media PersonalitiesIf you scroll through Instagram you might come across some profiles that look too good to be true They have flawless skin perfect hair stunning outfits and millions of... Read more