At the sectoral level searches during for influencers and content makers specializing in tourism and hospitality have witnessed a remarkable increaseOMNES Influencers the UAE-based venture that provides influencer marketing services spanning different social media platforms revealed that was marked by... Read more

It's no secret that influencer marketing popularity has skyrocketed over the past couple of years and partnering with influencers isn't a new concept Just over the past year the industry was nbsp valued at billion nbsp and still keeps growing... Read more

Influencer demographicsThe Facebook audience in India primarily comprises males accounting for percent of the total audience base and female users stand at percent Millennials - are the most active user base winning over percent of space Further GenX aged to... Read more

With influencers like Kylie Jenner and Conor McGregor pocketing million each in nbsp from their respective brands Kylie Cosmetics nbsp and nbsp Proper Twelve Whiskey And The Rock moving to an million net worth after inking a clothing deal with... Read more

IntroductionSocial media platforms have revolutionized the way individuals interact communicate and access information in the digital era Among these platforms YouTube Google LLC Mountain View California United States has emerged as a dominant force captivating a vast global audience through... Read more

TikTok s beauty influencers are known for driving major sales spikes but not necessarily with their own brands As beauty YouTubers became embroiled in money-losing drama over the past several years brands shifted their sights to TikTokers Comparatively wholesome with... Read more

TimesofIndia The landscape of marketing is immensely creative and constantly evolving We are entering a phase where human and business transactions are increasingly happening in a virtual space thanks to technological development and predicted shifts in socialisation During the pandemic... Read more

Human influencers can still thrive amid their AI virtual counterparts Employ these strategies to stay relevant on social media The proliferation of virtual influencers is changing the way brands approach digital marketing They could make AI-generated personas go viral while... Read more

Singapore nbsp Publicis Groupe has entered into a definitive agreement to acquire Influential the influencer marketing platform and company known for authentically connecting brands to audiences through the development deployment and optimisation of creator-driven digital campaigns With this acquisition Publicis... Read more

The creator economy is growing at a CAGR of which is higher than a lot of high-potential sectors such as ed tech and health tech Globally the creator economy is estimated to be billion in India it is estimated at... Read more

Last year China came up a nbsp new action plan called the Beijing Action Plan for Promoting the Innovation and Development of the Digital Human Industry The first-of-its-kind nbsp initiative is aimed at regulating digital humans It has become necessary... Read more

Social media influencers will now have to declare all material interests Will this impact scale and scope Which band of influencers will be hit most The Department of Consumer Affairs under Ministry of Consumer Affairs Food and Public Distribution released... Read more