Last year China came up a nbsp new action plan called the Beijing Action Plan for Promoting the Innovation and Development of the Digital Human Industry The first-of-its-kind nbsp initiative is aimed at regulating digital humans It has become necessary... Read more
The French brand earned million in media impact value and ranked as the most downloaded and most viewed designer collection Influencers and Asian celebrities helped fuel a percent rise in the media impact of the four international fashion weeks showcasing... Read more
OMNES Influencers a joint venture between OMNES Media and Shams Media Services LLC A Sharjah Media City subsidiary announced that its opening the door for strategic partnerships to represent its business in regional and global markets The aim is to... Read more
YouTube s added another way to drive traffic to your site via paid promotions with a new nbsp Website Visits goal nbsp that s been added to its direct campaign options available within YouTube Studio As you can see in... Read more
Sports marketing is a dynamic field that requires constant innovation and creativity One of the most powerful ways to connect with fans and promote brands is through social media influencers These are people who have a large and loyal following... Read more
Virtual influencers or CGI influencers are fictional computer generated people who have human characteristics features and personalities Maya a virtual fashion influencer launched by e-commerce platform Myntra has already garnered over lakh followers on Instagram The company has carefully designed... Read more
The creator economy has seen significant growth in recent years and popular subsegments in this space include gaming beauty travel comedy and fashion Companies are leveraging these subsegments to reach consumers in different regions One notable trend in the creator... Read more
This weekend luxury fashion influencer Masoom Minawala posted a nbsp now-deleted video seeking a questionable to put it one way degree of reverence for her work She reacted to a post deriding influencers explaining how influencing changes lives a claim... Read more
Influencers in Norway are now required by law to label when their images on social media have been retouched The new regulations from Norway s Ministry of Children and Family Affairs have been brought in to try and fight unrealistic... Read more
With new categories where innovation meets recognition in the ever-evolving influencer marketing landscape the GIMA Entry Kit is now available to download Evolve and prosper One of the pivotal shifts in the industry that the GIMAs are acknowledging is the... Read more
Marketer Zain Kahn says he earns more than mn a year in advertising revenue thanks largely to his hundreds of thousands of social media followers He is not pushing products to fans on TikTok and Instagram however Kahn is one... Read more
Digital marketing playbooks have been turned upside down by recent nbsp data privacy changes mandating an existential shift for fashion brands that once relied on customer targeting tools offered at scale by Silicon Valley s tech giants Third-party ad targeting... Read more