The creator economy is growing at a CAGR of which is higher than a lot of high-potential sectors such as ed tech and health tech Globally the creator economy is estimated to be billion in India it is estimated at... Read more

The Rise of Virtual Influencers The Impact of AI-Generated Social Media PersonalitiesIf you scroll through Instagram you might come across some profiles that look too good to be true They have flawless skin perfect hair stunning outfits and millions of... Read more

The Jordan Tourism Board JTB announced its entry into a strategic partnership with OMNES Media to host the Arab Influencers Gathering City Talk next October at the King Hussein Bin Talal Convention Centre in the Dead Sea Jordan The announcement... Read more

Co-founder and CEO of nbsp SocialPubli an award-winning influencer marketing platform with opt-in influencers across countries Hispanics are nbsp one of the fastest-growing U S demographics nbsp and they re also making a nbsp rapid ascent into affluence nbsp and... Read more

Is Barbie the ultimate influencer A deep dive into the brand s enduring relevanceFor over half a century Barbie has been reigned as a cultural icon around the globe Not only was Barbie was one of the first toys from... Read more

Are we all influencers now It was when I was researching a story on nbsp micro-famous LinkedIn users nbsp that I realized there truly was no escape from the influencer industry If business bros with corporate jobs in tech and... Read more

Being to attribute performance accurately is a major challenge for influencer marketers Here GreenJinn s Holly Tester argues that media plug-ins like her company s own can go some way to solving it First we had a wave of new... Read more

Dubai The Saudi Ministry of Commerce has issued new guidelines aimed at regulating influencer marketing in the Kingdom In the latest directive to the Federation of Saudi Chambers the ministry warned businesses against promoting celebrities visiting Saudi Arabia on visitor... Read more

Previously the bill restricted influencer marketing to only licensed crypto firms of which there are currently none in France French lawmakers have agreed to tone down the restrictions on a bill first proposed in March that would have severely restricted... Read more

OMNES Influencers a joint venture between OMNES Media and Shams Media Services A Sharjah Media City subsidiary has launched specialized influencer networks targeting multiple business segments The specialist networks are made up of a mix of local and international influencers... Read more

Disclaimers will protect content creators and their clients in a diverse cyber-active societyWith the presence of Chat GPT content creation has become simple and easy At the same time content is no longer a text form as was known conventionally... Read more

The days when in-person buying was a preferred choice of consumers are long behind Ever since the advent of social media the interaction communication and connection between individuals have increased to a profound level Today these platforms have evolved into... Read more