Sep 12, 2023

The creator economy has seen significant growth in recent years and popular subsegments in this space include gaming beauty travel comedy and fashion Companies are leveraging these subsegments to reach consumers in different regions One notable trend in the creator... Read more

Jun 20, 2023

The Evolution of Influencer Marketing Social Commerce s Impact on Brand-Consumer RelationshipsInfluencer marketing has come a long way since its inception What started as a simple word-of-mouth marketing strategy has now evolved into a full-fledged industry with brands allocating significant... Read more

Jan 13, 2023

Founded by nbsp Robin str m nbsp and brothers nbsp Gustaf nbsp and nbsp Emil Smith nbsp in Wehype announces its plans to partner with nbsp Appsflyer nbsp and nbsp Adjust Wehype intends to support its expansion by integrating the... Read more

Jan 24, 2023

When you re looking to get your message out to the world it s often smart to enlist the support of an influencer who speaks to your audience But staying on top of all the latest trends and figuring out... Read more

Nov 04, 2022

That s the current price of a -second commercial during NBC s Sunday Night Football as Ad Age s Parker Herren reports in What TV commercials cost in the - season In addition to revealing the price tags for commercial... Read more

Nov 11, 2022

Influencers aspire to turn likes into dollars through brand sponsorships but these deals can erode their reputations says research by Shunyuan Zhang Marketers should seek out authentic voices on YouTube not necessarily those with the most followersYouTube influencers amass followers... Read more

Jul 31, 2023

The popular social media app used to upload -second videos is a hub for trends and their aftermaths Recently one such trend took the internet by storm where users live stream themselves acting like NPCs or automated non-player characters found... Read more

Jul 11, 2023

A new social media trend has recently emerged in response to the materialistic nature of influencer culture influencer neutralization In this trend influencers discourage their followers from buying overpriced or ineffective products Influence is a highly profitable form of marketing... Read more

Jun 23, 2023

If you haven t heard about Alix Earle it may simply be a matter of time This young influencer who just graduated from the University of Miami has more than million followers on TikTok and was recently signed by United... Read more

Jan 13, 2023

Influencers have a huge footprint online Even small influencers with a few thousand followers can provide brands with key opportunities to reach engaged audiences It s also valuable to research how successful influencers interact with their fans and grow their... Read more

Jun 20, 2023

Three years ago Cynthia Victor was a junior in college going to class virtually and living life like any ordinary student Now the Sri Lankan Tamil is a beauty influencer known as nbsp Shawtysin nbsp to her million followers on... Read more

Mar 21, 2023

With the development of Web O users began joining social networks to read and gain knowledge and create content More and more user-generated content and usability have caused a shift in consumer perception The world of influencer marketing has seen... Read more