E-commerce clothing brand Shein took a group of diverse influencers to Guangzhou China in June What was meant to be a standard press tour went awry when people reacted negatively to the social posts about the trip nbsp NPR reported... Read more

Fashion has always been a popular and influential industry with trends that change each season and new designers emerging every year With the rise of social media fashion influencers have become an integral part of the industry using their platforms... Read more

Is Barbie the ultimate influencer A deep dive into the brand s enduring relevanceFor over half a century Barbie has been reigned as a cultural icon around the globe Not only was Barbie was one of the first toys from... Read more

Three years ago Cynthia Victor was a junior in college going to class virtually and living life like any ordinary student Now the Sri Lankan Tamil is a beauty influencer known as nbsp Shawtysin nbsp to her million followers on... Read more

NEW DELHI nbsp India is set to have the largest base of social media content creators globally with the figure crossing million this year according to influencer marketing firm Zefmo This follows venture capital firm Kalaari Capital stating in October... Read more

Current data shows that sponsored posts shared in the H increased by As consumer habits led brands to digital the role of influencer marketing in brand communication got bigger Current data shows that sponsored posts shared in the H increased... Read more

In the dynamic realm of digital marketing businesses are always on the hunt for fresh and inventive ways to promote their products and services Influencer marketing has risen to prominence in recent years creating a significant impact across a wide... Read more

When you re looking to get your message out to the world it s often smart to enlist the support of an influencer who speaks to your audience But staying on top of all the latest trends and figuring out... Read more

How many of us have dined out at a new restaurant or stayed at a hotel based on recommendations we read on nbsp social media The answer is probably most of us but do nbsp influencers nbsp still have the... Read more

Influencer marketing has gained significant traction since years and has become a prominent element in many industries from luxury brands to mass markets as well as HoReCa including the hospitality sector for sure nbsp While the relevance of influencer marketing... Read more

From Gstaad Guy to Remi Bader a new guard of creative personalities is revamping influencer marketing The State of Fashion reveals Capturing consumers attention online isn t about to get any easier for fashion businesses On Instagram engagement rates have... Read more

The Russian authorities appear to be continuing in their quest for ways to maximize tax revenue amid Western sanctions and rising military expenditure Now even the country s social media stars are in their sights Police last week carried out... Read more