Influencer rates are rising brands are seeking communities and people particularly Gen Z are growing wary of influencers promoted products In response some marketers particularly those in the CPG and retail space are banking on user-generated content UGC to reach... Read more
Big luxury brands are recruiting robot influencers to promote their products Could this be the future of marketing and what will it mean for influencers Within the vast landscape of social media there has been a noticeable uptake in influencers... Read more
The industry is estimated to grow to million by More than a third of Indian brands have doubled their budget for social media influencers over the past year Such is the obsession with social media in India that its content... Read more
Simran Kaur nbsp and nbsp Sonya Gupthan nbsp call their journey an unlearning process overcoming insecurities that they didn t have the right background education or experience to make investments The two Aucklanders friends since they were five started their... Read more
The Jordan Tourism Board JTB announced its entry into a strategic partnership with OMNES Media to host the Arab Influencers Gathering City Talk next October at the King Hussein Bin Talal Convention Centre in the Dead Sea Jordan The announcement... Read more
Generation X is nbsp often described nbsp using modifiers like lost forgotten and invisible and those labels also apply to the cohort s activities on nbsp TikTok According to research published by the media agency nbsp Wavemaker influencer marketing campaigns... Read more
Instagram s adding some new features for the holidays including Collages for Stories seasonal Add Yours templates new fonts chat themes and more First off on Collages Last month some IG users reported seeing a new Collage option promoted in-stream... Read more
A group of young German tourists toppled a -year-old statue at a villa in northern Italy the villa's manager told Insider According to nbsp Italian media nbsp reports nbsp the guests at Villa Alceo were influencers who messed around with... Read more
Dubai s highly anticipated annual health and wellness festival Active on the Beach is thrilled to invite the fitness community for a joyous reunion on Sunday Open to all this one-day beach festival at the iconic Kempinski Hotel amp Residences... Read more
The aftermath of the Dilan-Engin Polat scandal has ignited vibrant discussions surrounding 'fraudulent influencers ' reawakening the imperative to probe into wealth that contradicts the organic rhythm of lifen the age of social media s reign one cannot help but... Read more
Posting content online about her lifestyle nbsp started out as a hobby for Upasana Kochhar in Delhi But when the former strategy director for a large advertising agency was nbsp stuck at home during the pandemic-induced lockdown nbsp in Ms... Read more
Nearly nbsp six out of every people worldwide nbsp are now active on at least one social media platform This acquisition allows brands and agencies to connect with that audience via the unique assets of each company Julius is thrilled... Read more