Influencer budgets have stayed strong despite economic uncertainty, according to a new survey of 250 marketers. Here were 4 other key takeaways.
Over three-quarters of brands are looking to partner with macro influencers those who have between and followers like nbsp TikTok creator Cherie Luo in according to a new report from the influencer-marketing agency Linqia The last time Linqia published this... Read more
Inside the rise of AI influencers, whose creators swap marketing tips in Discord chats and strategize about how to break into the mainstream
Aika Kittie is a self-described digital dream girl who posts racy content If you scroll through her Instagram profile you'll find photos of her in bikinis and lingerie at the beach pool and in the snow which she shares with... Read more
Jordan Carroll of influencer marketing shop The Fifth shares a humanist approach to the industry s obsession with AI including a damning indictment of so-called AI influencers The influencer marketing industry has long been known for volatile supply chains ever-changing... Read more
Around seven years after starting his YouTube channel Roy Mart nez got an email asking if he was interested in making a living from his content The sender a Brazilian company he d never heard of had caught wind of... Read more
Talking influence Influencer marketing is a great way to improve your reach and engagement on social media platforms Trusted influencers are sponsored to talk positively about your product or service in a way that connects with your target audience and... Read more
How LTK’s cofounder competes against big social with her billion-dollar ‘shopping community’ app that turns some influencers into millionaires
Every social media app has rolled out a shopping function nbsp Instagram nbsp has Instagram Shopping so that users can buy wares without leaving the app TikTok has shoppable ads nbsp YouTube nbsp has Shopping for creators to embed products... Read more
That s the current price of a -second commercial during NBC s Sunday Night Football as Ad Age s Parker Herren reports in What TV commercials cost in the - season In addition to revealing the price tags for commercial... Read more
Statistics indicate that India's influencer marketing industry was valued at above billion Indian rupees in It's projected to see a compound annual growth rate over the next five years with the industry's market value approximated to reach billion Indian rupees... Read more
Every member of a procurement team is more than just a professional they re people Parents pickleball players podcast enthusiasts and those are just the P s On and off the clock they research potential purchases just as everyone else... Read more
Indian influencers keep providing quality content to ensure that their audience keeps coming back to them Additionally they run contests and also communicate with their followers New Delhi nbsp With the ever-changing trends of media influencer marketing has become a... Read more
In July college athletes were given the right to make money with the passing of new name image and likeness NIL interim policies Before then athletes caught in monetary transactions would face punishment and consequences that were detrimental to their... Read more
B B nbsp marketing is continuously evolving the rules to the game have changed and it is essential that you tap in to the current way of doing things if you want to succeed in this industry At present influencer... Read more