By Yulia Aslamova Head of Asia DRIM- India's st performance-based influencer marketing platform If you re a startup chasing that million-dollar dream then you ve got to have this key marketing medium in your mix Influencer marketing today is a... Read more
As travel companies seek to promote themselves to audiences on social media platforms including Instagram TikTok and YouTube a study delves into the results they can expect to achieve The study from Jerne a platform connecting creators with experience providers... Read more
Around seven years after starting his YouTube channel Roy Mart nez got an email asking if he was interested in making a living from his content The sender a Brazilian company he d never heard of had caught wind of... Read more
The creator economy is growing at a CAGR of which is higher than a lot of high-potential sectors such as ed tech and health tech Globally the creator economy is estimated to be billion in India it is estimated at... Read more
Turn your body more toward the camera Then move your hand up the ax That looks perfect Heidi Mae Herrington exclaimed as AJ Jenkins smirked into the camera Fitted in a bright red dress Jenkins' hands were covered in fake... Read more
It's no secret that influencer marketing popularity has skyrocketed over the past couple of years and partnering with influencers isn't a new concept Just over the past year the industry was nbsp valued at billion nbsp and still keeps growing... Read more
In the fast-paced world of social media TikTok has emerged as a powerhouse for influencers As brands and influencers navigate this landscape the need for effective tools and optimised campaigns has become paramount Enter TikTok analytics tools the key to... Read more
In today's digital marketing landscape a significant shift is underway highlighting the value of micro-influencers Social media platforms like Instagram and YouTube have democratized the influencer landscape providing a level playing field where any individual with expertise in a domain... Read more
Influencer rates are rising brands are seeking communities and people particularly Gen Z are growing wary of influencers promoted products In response some marketers particularly those in the CPG and retail space are banking on user-generated content UGC to reach... Read more
Ways to Identify Influencers Worth Your Brand's Time and MoneyIn the current digital marketing landscape few advertising options are more popular than nbsp influencer marketing After reaching a global market of nbsp billion in of brands report that they find... Read more
The French Parliament will vote on a law to regulate social media influencers today The law aims to improve transparency around the advertisements social media influencers take part in and unsure non-EU influencers follow French and EU law in the... Read more
Jordan Carroll of influencer marketing shop The Fifth shares a humanist approach to the industry s obsession with AI including a damning indictment of so-called AI influencers The influencer marketing industry has long been known for volatile supply chains ever-changing... Read more