Jan 24, 2023

On today's episode we discuss how customer programs are moving into the spotlight why buyers are rejecting traditional B B experiences how influencer marketing will find its way into the business world and more Tune in to the discussion with... Read more

Apr 12, 2023

Social media fame can open more doors for wholesale expansion That s the case for Mari Llewellyn co-founder of supplements brand Bloom who boasts over million followers on Instagram on TikTok and on Youtube Bloom announced its first retail partnership... Read more

Jul 04, 2023

Nano influencers may only have a few thousand followers but that's not keeping them from turning a social-media hobby into a paying side hustle or even a full-time job Take Jalyn Baiden nbsp as an example nbsp Baiden a skincare... Read more

Jul 24, 2023

Tarte is known on TikTok and Instagram as the makeup brand that flies top-tier creators like nbsp Alix Earle nbsp and Meredith Duxbury on extravagant getaways to Dubai or Turks and Caicos For its next outing Tarte is thinking smaller... Read more

May 17, 2023

France counts approximately online influencers Their work can include product placement tutorials and even promoting cosmetic surgery While most influencers struggle to make a living from their craft some have made it a lucrative business But sometimes nbsp scams can... Read more

Jul 19, 2023

Just when Bollywood declared them retired social media lapped up the old-school actresses as modern muses for high fashion From gracing the cover of top glossies to endorsing luxury brands and flaunting their fineries veteran actresses in their late s... Read more

Feb 22, 2023

It was perhaps Leo Tolstoy who wrote that only an arrogant person considers himself perfect Conversely those harbouring delusions of self-perfection might also be actively courting arrogance The attack on cricketer Prithvi Shaw and a companion by a bunch of... Read more

Mar 21, 2023

As consumers become savvy and therefore more immune to traditional advertising influencer marketing is rapidly becoming an essential marketing strategy for businesses to reach and engage with their audiences At my agency it s something that we have increasingly included... Read more

Jul 06, 2023

AI has already impacted many aspects of the nbsp creator economy nbsp from helping with idea generation to automating editing tasks and creating virtual characters Over of creators use AI regularly two recent nbsp surveys nbsp found and nbsp brands... Read more

Jul 11, 2023

It all started with The Home Depot about nine years ago Genna Franconi founder and president of Trade School ran the social and strategy team at Guided By Good agency squared back then when the home improvement retailer experienced a... Read more

Dec 15, 2022

The fintech company will offer financing to GameInfluencer clients allowing them to expand their influencer marketing campaigns Sanlo the financial operating system that helps game and app developers scale has announced a new partnership with gaming influencer marketing company GameInfluencer... Read more

Feb 03, 2023

Influencer demographicsThe Facebook audience in India primarily comprises males accounting for percent of the total audience base and female users stand at percent Millennials - are the most active user base winning over percent of space Further GenX aged to... Read more