Trust between advertisers and consumers is the bedrock of effective advertising not least when it comes to influencer marketing The nature of influencers relationships with their followers means that transparency and authenticity are non-negotiable when it comes to communicating branded... Read more
Dubai The Saudi Ministry of Commerce has issued new guidelines aimed at regulating influencer marketing in the Kingdom In the latest directive to the Federation of Saudi Chambers the ministry warned businesses against promoting celebrities visiting Saudi Arabia on visitor... Read more
On TikTok Emily Durham is a content creator with over followers She also works as a senior recruiter for Intuit Durham s following on the social platform and her success show how influencers and content creators on TikTok can strengthen... Read more
The newest law is just a start in legal protections for influencers children with further safeguards possible in other statesWhen Shreya Nallamothu then turned to YouTube to combat the loneliness of the first months of the coronavirus pandemic she watched... Read more
Company s Influencer Marketing Managed Services Team Takes Home Three Platinum AwardsOrlando Florida May GLOBE NEWSWIRE -- nbsp IZEA Worldwide Inc nbsp NASDAQ nbsp IZEA the premier provider of influencer marketing technology data and services for the world s leading... Read more
Nothing has had marketers and creatives on their toes in the past few years like the rise of AI With the introduction of ChatGPT at the end of there was an underlying fear of human creativity being replaced That fear... Read more
Influencers are growing to be potent marketing tools with no signs of decline the report saysUAE s Majid Al Futtaim Lifestyle unveiled the Beyond Shopping Report providing an in-depth analysis of consumer spending patterns upcoming trends and market predictions The... Read more
Social media fame can open more doors for wholesale expansion That s the case for Mari Llewellyn co-founder of supplements brand Bloom who boasts over million followers on Instagram on TikTok and on Youtube Bloom announced its first retail partnership... Read more
The influencer marketing industry has grown significantly in recent years increasing its value from bn in to bn by according to Influencer Marketing Hub That growth is not expected to slow any time soon Its growth has been fuelled by... Read more
In the influencer marketing industry was valued at US billion and that number is expected to grow to US billion by the end of For brands who have not yet taken advantage of marketing through influencers across social media platforms... Read more
Nearly nbsp six out of every people worldwide nbsp are now active on at least one social media platform This acquisition allows brands and agencies to connect with that audience via the unique assets of each company Julius is thrilled... Read more
Have you ever wanted to clear the slate of info that Instagram has on your interests and start afresh Soon you ll be able to do just that with IG testing a new option that will essentially clear its memory... Read more