TikTok is an essential promotional tool for music artists and record labels Songs can rise up organically on the app even if they've been outside the mainstream for decades Marketers can also hire influencers to help a song take off... Read more

From his new home in Dubai Khaleej Times chatted with Saim to find out the real man behind the fa ade of a high-profile fashion and lifestyle influencer Saim Ali is not like a typical male model who has fizzled... Read more

If you haven t heard about Alix Earle it may simply be a matter of time This young influencer who just graduated from the University of Miami has more than million followers on TikTok and was recently signed by United... Read more

That s the current price of a -second commercial during NBC s Sunday Night Football as Ad Age s Parker Herren reports in What TV commercials cost in the - season In addition to revealing the price tags for commercial... Read more

What exactly is a social media influencer You may think you know But do you know how the audience you re trying to reach really thinks about influencers how they interact with these digital celebrities and what they want A... Read more

The aftermath of the Dilan-Engin Polat scandal has ignited vibrant discussions surrounding 'fraudulent influencers ' reawakening the imperative to probe into wealth that contradicts the organic rhythm of lifen the age of social media s reign one cannot help but... Read more

The FTC says Google paid radio DJs to say they loved the Pixel Google and iHeartMedia the US's biggest radio station operator are being hit with a false advertising lawsuit for ads they ran about the Pixel which we found... Read more

Miami FL January -- PR com -- The Influencer Marketing Factory has signed another creative into their roster of talents that will be represented by the agency Aliza Reynosa is a newly signed TikTok creator that is now part of... Read more

There is no denying the fact that influencer marketing has been the buzzword for and as we step into it is indeed going to dominate brand marketing discussions nbsp A Statista analysis found that in more than of Indians had... Read more

The Digital News Report by the Reuters Institute sheds light on the complex relationship between the public news outlets and social media platforms As we navigate one crisis after another the demand for reliable and independent journalism is higher than... Read more

Founder and CEO of nbsp Sway Group an award-winning agency that specializes in influencer marketing with a focus on B C nano and micro campaignsIf there s a single type of content that is now officially king it s mobile-friendly... Read more

Millennials born between the early s and the mid- s have grown up in an era where social media platforms like Facebook Instagram YouTube and Twitter have become powerful tools for information entertainment and influence he digital era has witnessed... Read more