The FTC says Google paid radio DJs to say they loved the Pixel Google and iHeartMedia the US's biggest radio station operator are being hit with a false advertising lawsuit for ads they ran about the Pixel which we found... Read more

Meghan Markle is rumoured to be gearing up for a return to Instagram with an online gossip portal citing an unnamed source saying that she is ready to be an influencer The rumour started doing the rounds on social media... Read more

TikTok is introducing a new integration to the platform with LTK an app that lets viewers shop their favourite creators recommendations according to TechCrunch The partnership represents a logical step forward given the growing presence of LTK among TikTok s... Read more

Influencer marketing has gained significant traction since years and has become a prominent element in many industries from luxury brands to mass markets as well as HoReCa including the hospitality sector for sure nbsp While the relevance of influencer marketing... Read more

Have you ever wanted to clear the slate of info that Instagram has on your interests and start afresh Soon you ll be able to do just that with IG testing a new option that will essentially clear its memory... Read more

Influencer marketing has disrupted the communication landscape like never before However the mere mention of the term is eponymous with B C marketing wherein it generates instant outcomes It is not uncommon to see surging sales for an apparel brand... Read more

The newest law is just a start in legal protections for influencers children with further safeguards possible in other statesWhen Shreya Nallamothu then turned to YouTube to combat the loneliness of the first months of the coronavirus pandemic she watched... Read more

Jordan Carroll of influencer marketing shop The Fifth shares a humanist approach to the industry s obsession with AI including a damning indictment of so-called AI influencers The influencer marketing industry has long been known for volatile supply chains ever-changing... Read more

The th edition of a leading global influencer summit gathered influencers with a combined audience of million in Istanbul T rkiye's vibrant digital ecosystem and cultural heritage were at the center of discussions emphasizing its pivotal role in the global... Read more

New services are springing up to help indie businesses in beauty get off the ground so Cosmetics Business trialled the optionsSince the days of YouTuber Zoella s Superdrug range and the Chapman sisters Pixiwoo there has long been a precedent... Read more

Around seven years after starting his YouTube channel Roy Mart nez got an email asking if he was interested in making a living from his content The sender a Brazilian company he d never heard of had caught wind of... Read more

Online accounts featuring children and their families generate millions of dollars for some influencer parents What are the effects on kids AYESHA RASCOE HOST I have three young kids and they love social media - especially videos of other families... Read more