May 01, 2023

A few days ago I attended an excellent Digital Summit organised by Kantar the data and insights consulting company It was a well curated event full of relevant new information and insights about the digital marketing world A wide range... Read more

Feb 10, 2023

Nearly nbsp six out of every people worldwide nbsp are now active on at least one social media platform This acquisition allows brands and agencies to connect with that audience via the unique assets of each company Julius is thrilled... Read more

Jun 23, 2023

Dentsu-owned influencer talent agency asks creators to hold their accounts to account for the use of unrealistic beauty filters Gleam Futures the influencer management agency backed by holding company Dentsu has urged influencers to reject AI beauty filters with a... Read more

Dec 13, 2022

At a time when influencer marketing is booming industry experts discuss how brands need to relook at their influencer strategiesIn layman's terms influencer marketing is a form of marketing that involves the use of influencers people and organisations who have... Read more

Dec 19, 2022

Once considered just a trend influencer marketing is now increasingly becoming a significant part of a brand s marketing strategy As per recent industry estimates India s influencer marketing industry will be worth Rs crore by nbsp This projected growth... Read more

Sep 07, 2023

Disclaimers will protect content creators and their clients in a diverse cyber-active societyWith the presence of Chat GPT content creation has become simple and easy At the same time content is no longer a text form as was known conventionally... Read more

Dec 29, 2022

Alix Earle is a -year-old influencer and a college student at the University of Miami In the last month she's skyrocketed to fame gaining almost million followers on TikTok Here's a bit more about her and how she became so... Read more

Nov 16, 2022

The evolution of the influencer marketing industry and the economyHypeAuditor found that despite the economic slowdown and reviewed marketing budgets brands are still expected to continue to invest in influencer marketing While overall marketing budgets may be revised downward brands... Read more

Jul 19, 2023

Jordan Carroll of influencer marketing shop The Fifth shares a humanist approach to the industry s obsession with AI including a damning indictment of so-called AI influencers The influencer marketing industry has long been known for volatile supply chains ever-changing... Read more

Feb 17, 2023

Statistics indicate that India's influencer marketing industry was valued at above billion Indian rupees in It's projected to see a compound annual growth rate over the next five years with the industry's market value approximated to reach billion Indian rupees... Read more

Jul 04, 2023

Advertisers are once again taking a closer look at the relationship between brands and influencers questioning who is responsible for brand deals and who is held accountable if and when things go wrong This comes after fast-fashion giant Shein recently... Read more

Jan 08, 2023

The start of a new year is seen as bringing in new operational efficiencies stronger strategies a far greater emphasis on building deep bonds with various stakeholders and consumers In keeping with the current market ecosystem technology and a human... Read more