The Daily: 2023 B2B marketing trends—Influencer marketing in business, buyers reject traditional B2B, and more
On today's episode we discuss how customer programs are moving into the spotlight why buyers are rejecting traditional B B experiences how influencer marketing will find its way into the business world and more Tune in to the discussion with... Read more
Statistics indicate that India's influencer marketing industry was valued at above billion Indian rupees in It's projected to see a compound annual growth rate over the next five years with the industry's market value approximated to reach billion Indian rupees... Read more
Dentsu-owned influencer talent agency asks creators to hold their accounts to account for the use of unrealistic beauty filters Gleam Futures the influencer management agency backed by holding company Dentsu has urged influencers to reject AI beauty filters with a... Read more
As most influencers are struggling to maintain fame, a new 'it girl' TikToker grew 1.7 million followers in a month. So who is Alix Earle?
Alix Earle is a -year-old influencer and a college student at the University of Miami In the last month she's skyrocketed to fame gaining almost million followers on TikTok Here's a bit more about her and how she became so... Read more
Child social media influencers can sue their parents now for stealing their digital profits—in Illinois
Illinois is the first state in the U S to ensure child social media influencers are compensated for their work according to Sen David Koehler of Peoria who sponsored a bill that was signed into law and will go into... Read more
With so many influencers and creators now launching their own product lines which are receiving tremendous love from their followers going forward there is a perspective for brands to start thinking of product line collaborations too and not just a... Read more
There is no denying the fact that influencer marketing has been the buzzword for and as we step into it is indeed going to dominate brand marketing discussions nbsp A Statista analysis found that in more than of Indians had... Read more
The round was led by Anchorless Bangladesh a New York based early-stage venture capital firm active in the local startup ecosystemHypeScout a SaaS-based Bangladeshi influencer marketing startup has raised in pre-seed funding The round was led by Anchorless Bangladesh a... Read more
Disclaimers will protect content creators and their clients in a diverse cyber-active societyWith the presence of Chat GPT content creation has become simple and easy At the same time content is no longer a text form as was known conventionally... Read more
Influencer budgets have stayed strong despite economic uncertainty, according to a new survey of 250 marketers. Here were 4 other key takeaways.
Over three-quarters of brands are looking to partner with macro influencers those who have between and followers like nbsp TikTok creator Cherie Luo in according to a new report from the influencer-marketing agency Linqia The last time Linqia published this... Read more
Indeed a global job site announced that there has been a significant increase in job postings and clicks related to the terms content creators and influencers The platform reported a massive increase in nbsp job nbsp postings and a increase... Read more
Social media creators and nbsp influencers are earning nbsp more than ever now Influencers are one of the highest-paid people and today we share how they engage their potential clients Being a social media star is a hard job Influencers... Read more