Have you ever wanted to clear the slate of info that Instagram has on your interests and start afresh Soon you ll be able to do just that with IG testing a new option that will essentially clear its memory... Read more

Influencer marketing is a strategy that involves partnering with influential individuals or organisations to promote a brand product or service These influencers have a substantial following and a strong presence on social media platforms or other online channels Influencer marketing... Read more

Striking a balance between transparency and promotion is a good marketing strategyInfluencer marketing has become one of the most potent weapons in any marketer's arsenal enabling brands to connect with their target audience through credible voices However with its sudden... Read more

If done right influencers can give brands a value-added voice Consumers are highly invested in influencers with per cent of MENA users following at least one influencer and referring to them for brand discovery and recommendations With that in mind... Read more

The Ethics of Influencer Technology Balancing Privacy and ProfitabilityIn the digital age influencer technology has become a powerful tool for businesses to reach their target audience By leveraging the popularity and reach of social media influencers companies can promote their... Read more

In the ever-evolving landscape of digital marketing one strategy that has been gaining remarkable traction in is micro-influencer marketing A micro-influencer is an individual who has a smaller but highly engaged social media following within a specific niche They are... Read more

E-commerce clothing brand Shein took a group of diverse influencers to Guangzhou China in June What was meant to be a standard press tour went awry when people reacted negatively to the social posts about the trip nbsp NPR reported... Read more

Digital marketing playbooks have been turned upside down by recent nbsp data privacy changes mandating an existential shift for fashion brands that once relied on customer targeting tools offered at scale by Silicon Valley s tech giants Third-party ad targeting... Read more

In today s digital age consumers have access to a wealth of information that helps them make informed decisions especially when choosing a restaurant In this context online reviews and social media platforms have become vital for diners to share... Read more

Young digitally-savvy consumers often turn to influencers for information advice and inspiration This makes influencer marketing an attraction option for brands from beauty to banking By carefully selecting influencers aligned with a bank s target audience and values marketers can... Read more

Technological innovation has been increasingly seeing its application across industries The latest AI-driven tech has been seeing its way of driving business in the current times An extension of the same Virtual Influencers are transforming the current influencer marketing approach... Read more

The Russian authorities appear to be continuing in their quest for ways to maximize tax revenue amid Western sanctions and rising military expenditure Now even the country s social media stars are in their sights Police last week carried out... Read more