TikTok's influence on shopping is growing among young people according to new data from two reports Influencer-marketing company IZEA found in a survey that Gen-Z and millennial consumers viewed TikTok as the best platform to promote a product through an... Read more

Nearly nbsp six out of every people worldwide nbsp are now active on at least one social media platform This acquisition allows brands and agencies to connect with that audience via the unique assets of each company Julius is thrilled... Read more

Posting content online about her lifestyle nbsp started out as a hobby for Upasana Kochhar in Delhi But when the former strategy director for a large advertising agency was nbsp stuck at home during the pandemic-induced lockdown nbsp in Ms... Read more

AI has already impacted many aspects of the nbsp creator economy nbsp from helping with idea generation to automating editing tasks and creating virtual characters Over of creators use AI regularly two recent nbsp surveys nbsp found and nbsp brands... Read more

From Gstaad Guy to Remi Bader a new guard of creative personalities is revamping influencer marketing The State of Fashion reveals Capturing consumers attention online isn t about to get any easier for fashion businesses On Instagram engagement rates have... Read more

New Delhi Luggage brand Mokobara partnered with fashion influencer Nagma Mirajkar to promote its products to her million followers on Instagram last month The move was part of the company s plans to shift a significant part of its advertising... Read more

Once considered just a trend influencer marketing is now increasingly becoming a significant part of a brand s marketing strategy As per recent industry estimates India s influencer marketing industry will be worth Rs crore by nbsp This projected growth... Read more

HypeAuditor has released its fourth annual State of Influencer Marketing report revealing that the number of influencers impacted by fraud continues to decrease Each year the report provides an overview of the latest news from social media platforms most used... Read more

France is finalizing a law that seeks to regulate the commercial activities of influencers and protect consumers from nbsp possible fraud or scams The regulation which has already been approved by the National Assembly and the Senate prohibits promoting cosmetic... Read more

Striking a balance between transparency and promotion is a good marketing strategyInfluencer marketing has become one of the most potent weapons in any marketer's arsenal enabling brands to connect with their target audience through credible voices However with its sudden... Read more

Artificial intelligence technology is quickly permeating every sector of the retail industry including the world of influencer marketing Incorporating artificial intelligence is nothing new in the digital marketing world but it has especially become a hot topic over the past... Read more

There once was a time when many people seemed to eat up the content from influencer trips to nbsp Coachella nbsp and nbsp Paris Fashion Week But those days may be over Based on the internet s reception it seems... Read more