Gen Z consumers are percent more likely to take their friends recommendation over an influencer or a celebrity while making a purchase decision revealed a study from Yuvaa Gen Z consumers are percent more likely to take their friends' recommendation... Read more

Job in any communication effort is to understand your target audience and what matters to them Then you have to craft a message that resonates with them and finally deliver it in a way that connects This is dramatically more... Read more

Is Barbie the ultimate influencer A deep dive into the brand s enduring relevanceFor over half a century Barbie has been reigned as a cultural icon around the globe Not only was Barbie was one of the first toys from... Read more

On Tuesday Glossy hosted the premiere Beauty Pop event bringing together brands and influencers for a day of meetings intimate discussions panels and networking During speaker sessions related to building meaningful connections brand executives and influencers discussed the hows and... Read more

Social media fame can open more doors for wholesale expansion That s the case for Mari Llewellyn co-founder of supplements brand Bloom who boasts over million followers on Instagram on TikTok and on Youtube Bloom announced its first retail partnership... Read more

The influencer marketing industry has grown significantly in recent years increasing its value from bn in to bn by according to Influencer Marketing Hub That growth is not expected to slow any time soon Its growth has been fuelled by... Read more

The second edition of the Impact Digital Influencer Conference will be held today November from noon onwards in Mumbai The much-awaited INCA-e m Influencer Marketing Report will also be unveiled today in the presence of eminent leaders from the advertising... Read more

On TikTok Emily Durham is a content creator with over followers She also works as a senior recruiter for Intuit Durham s following on the social platform and her success show how influencers and content creators on TikTok can strengthen... Read more

As consumers become savvy and therefore more immune to traditional advertising influencer marketing is rapidly becoming an essential marketing strategy for businesses to reach and engage with their audiences At my agency it s something that we have increasingly included... Read more

Nothing has had marketers and creatives on their toes in the past few years like the rise of AI With the introduction of ChatGPT at the end of there was an underlying fear of human creativity being replaced That fear... Read more

INFLUENCERS IN IRELAND have been instructed from today to use the hashtag Ad if their social media posts contain branded gifts or feature their own products The new rules have been devised by the Consumer Protection Commission CCPC and the... Read more

TikTok has nbsp announced nbsp that it has signed on to become the Official Platform Partner for the nbsp Toronto International Film Festival which will see the app nbsp incorporate a range of themed activations and promotions to help users... Read more