Around seven years after starting his YouTube channel Roy Mart nez got an email asking if he was interested in making a living from his content The sender a Brazilian company he d never heard of had caught wind of... Read more
Social media fame can open more doors for wholesale expansion That s the case for Mari Llewellyn co-founder of supplements brand Bloom who boasts over million followers on Instagram on TikTok and on Youtube Bloom announced its first retail partnership... Read more
Fashion has always been a popular and influential industry with trends that change each season and new designers emerging every year With the rise of social media fashion influencers have become an integral part of the industry using their platforms... Read more
Co-founder and CEO of nbsp SocialPubli an award-winning influencer marketing platform with opt-in influencers across countries Hispanics are nbsp one of the fastest-growing U S demographics nbsp and they re also making a nbsp rapid ascent into affluence nbsp and... Read more
Influencer marketing is a strategy that involves partnering with influential individuals or organisations to promote a brand product or service These influencers have a substantial following and a strong presence on social media platforms or other online channels Influencer marketing... Read more
This weekend luxury fashion influencer Masoom Minawala posted a nbsp now-deleted video seeking a questionable to put it one way degree of reverence for her work She reacted to a post deriding influencers explaining how influencing changes lives a claim... Read more
The news nbsp With more than nbsp million sign-ups nbsp in the first few hours after launching nbsp Meta nbsp has proven that there s significant user interest in its nbsp Twitter nbsp competitor nbsp Threads Now comes the next... Read more
Two splashy group excursions to the United Arab Emirates illustrate the new economics of celebrity marketing where luxe vacations are traded for TikTok mentionsBeyonc performed during the opening weekend of Atlantis the Royal a new luxury beach resort in Dubai... Read more
Dentsu-owned influencer talent agency asks creators to hold their accounts to account for the use of unrealistic beauty filters Gleam Futures the influencer management agency backed by holding company Dentsu has urged influencers to reject AI beauty filters with a... Read more
There's a right way and a wrong way to incorporate influencers into your marketing strategy Here's how to do it right There's a right way and a wrong way to incorporate influencers into your marketing strategy Here's how to do... Read more
Influencer budgets have stayed strong despite economic uncertainty, according to a new survey of 250 marketers. Here were 4 other key takeaways.
Over three-quarters of brands are looking to partner with macro influencers those who have between and followers like nbsp TikTok creator Cherie Luo in according to a new report from the influencer-marketing agency Linqia The last time Linqia published this... Read more
How LTK’s cofounder competes against big social with her billion-dollar ‘shopping community’ app that turns some influencers into millionaires
Every social media app has rolled out a shopping function nbsp Instagram nbsp has Instagram Shopping so that users can buy wares without leaving the app TikTok has shoppable ads nbsp YouTube nbsp has Shopping for creators to embed products... Read more