Gen Z consumers are percent more likely to take their friends recommendation over an influencer or a celebrity while making a purchase decision revealed a study from Yuvaa Gen Z consumers are percent more likely to take their friends' recommendation... Read more

INFLUENCERS IN IRELAND have been instructed from today to use the hashtag Ad if their social media posts contain branded gifts or feature their own products The new rules have been devised by the Consumer Protection Commission CCPC and the... Read more

In July college athletes were given the right to make money with the passing of new name image and likeness NIL interim policies Before then athletes caught in monetary transactions would face punishment and consequences that were detrimental to their... Read more

The rise of influencers has transformed the way we consume content and engage with social media platforms These individuals often known as online celebrities wield significant influence over their followers shaping opinions and trends with a single post or video... Read more

The way businesses function and their marketing methodologies have changed in recent years The rise of social media has given brands a golden opportunity to target their potential customers effectively Reaching a wider audience and effectively disseminating the desired message... Read more

Influencers need to pay tax and register with the authorities or face potential jail timeAll UAE-based influencers are required to register with the Federal Tax Authority even if they are not liable to pay the percent corporate tax The UAE... Read more

Bangkok VNA The Thai Revenue Department has urged social media influencers and online sellers to file their annual income tax by the end of March to avoid fines and penalties Director-General Pinsai Suraswadi expressed concern that many young earners including... Read more

Dubai s highly anticipated annual health and wellness festival Active on the Beach is thrilled to invite the fitness community for a joyous reunion on Sunday Open to all this one-day beach festival at the iconic Kempinski Hotel amp Residences... Read more

Influencer rates are rising brands are seeking communities and people particularly Gen Z are growing wary of influencers promoted products In response some marketers particularly those in the CPG and retail space are banking on user-generated content UGC to reach... Read more

Influencers are growing to be potent marketing tools with no signs of decline the report saysUAE s Majid Al Futtaim Lifestyle unveiled the Beyond Shopping Report providing an in-depth analysis of consumer spending patterns upcoming trends and market predictions The... Read more

In the ever-evolving world of social media a new breed of influencer is taking center stage the AI influencer These digital personas crafted through artificial intelligence and computer-generated imagery CGI are blurring the lines between the real and virtual worlds... Read more

The newest law is just a start in legal protections for influencers children with further safeguards possible in other statesWhen Shreya Nallamothu then turned to YouTube to combat the loneliness of the first months of the coronavirus pandemic she watched... Read more