Boohoo is allowing thousands of social media influencers to launch personal pages on its website as the fashion retailer increases its investment into social commerce Its latest initative The Boohoo Collective allows online creators to curate an edit of their... Read more

Let s be honest Social media is sexy and so is the discourse surrounding it From the latest TikTok trend to Elon Musk taking over Twitter there always seems to be something new happening in the digital world Social media... Read more

Dubai s highly anticipated annual health and wellness festival Active on the Beach is thrilled to invite the fitness community for a joyous reunion on Sunday Open to all this one-day beach festival at the iconic Kempinski Hotel amp Residences... Read more

In the dynamic realm of digital marketing businesses are always on the hunt for fresh and inventive ways to promote their products and services Influencer marketing has risen to prominence in recent years creating a significant impact across a wide... Read more

Young digitally-savvy consumers often turn to influencers for information advice and inspiration This makes influencer marketing an attraction option for brands from beauty to banking By carefully selecting influencers aligned with a bank s target audience and values marketers can... Read more

This weekend luxury fashion influencer Masoom Minawala posted a nbsp now-deleted video seeking a questionable to put it one way degree of reverence for her work She reacted to a post deriding influencers explaining how influencing changes lives a claim... Read more

AI has already impacted many aspects of the nbsp creator economy nbsp from helping with idea generation to automating editing tasks and creating virtual characters Over of creators use AI regularly two recent nbsp surveys nbsp found and nbsp brands... Read more

Striking a balance between transparency and promotion is a good marketing strategyInfluencer marketing has become one of the most potent weapons in any marketer's arsenal enabling brands to connect with their target audience through credible voices However with its sudden... Read more

Influencer marketing is a booming business In fact according to studies it s expanding to be a billion industry In and beyond there are so many ways to make money online for people of all walks of life and with... Read more

The days when in-person buying was a preferred choice of consumers are long behind Ever since the advent of social media the interaction communication and connection between individuals have increased to a profound level Today these platforms have evolved into... Read more

In the ever-evolving landscape of digital marketing one strategy that has been gaining remarkable traction in is micro-influencer marketing A micro-influencer is an individual who has a smaller but highly engaged social media following within a specific niche They are... Read more

The concept of an influencer is a broad one It doesn t matter what you label your influencer the rules apply to anyone posting content online be that brand ambassadors paid partners or influencers The Advertising Standards Authority ASA and... Read more