There is no denying the fact that influencer marketing has been the buzzword for and as we step into it is indeed going to dominate brand marketing discussions nbsp A Statista analysis found that in more than of Indians had... Read more

It's from an influencer someone not yet on the mainstream radar but with a fiercely loyal following sharing a candid moment that unexpectedly includes the brand's product This tag doesn't just go viral it sparks a conversation a community and... Read more

Last month TikTok said it was rolling out a tool that would let brands create ads of real people powered by generative AI on its platform nbsp Brands can choose from two different types of avatars to suit their needs... Read more

Over three-quarters of brands are looking to partner with macro influencers those who have between and followers like nbsp TikTok creator Cherie Luo in according to a new report from the influencer-marketing agency Linqia The last time Linqia published this... Read more

The round was led by Anchorless Bangladesh a New York based early-stage venture capital firm active in the local startup ecosystemHypeScout a SaaS-based Bangladeshi influencer marketing startup has raised in pre-seed funding The round was led by Anchorless Bangladesh a... Read more

Authenticity builds connection this is why influencer engagement has become an essential part in modern marketing portfolios especially for eCommerce brands Discover to what extent brands in different countries engage with influencers on the most popular influencer platform Instagram The... Read more

Old-school marketing uses a broadcast strategy You create an ad and show it to as many people as possible who match your target market However today s social media marketing focus allows a more personalized approach for groups and individuals... Read more

Social media influencers have embraced artificial intelligence to spice up their content but they are also facing growing competition from AI-generated Instagramers TikTokers and YouTubers Sporting pink hair and posing in lingerie swimsuits or gym outfits Aitana Lopez has more... Read more

Every CMO s challenge with influencer marketing is that it can be difficult to measure the effectiveness of campaigns Additionally not all influencers may be transparent about their audiences or true engagement leading to massive credibility issues It can also... Read more

In this edition of the Digiday Research Briefing we examine how publisher-hosted events and influencer partnerships offer brands more key marketing opportunities how The New Yorker refocused its newsletter strategy in the last year and how digital media companies are... Read more

Authorities in nbsp Abu Dhabi nbsp have introduced stringent new guidelines for licensed economic establishments regarding their interactions with social media influencers The Department of Economic Development ADDED now mandates that influencers must obtain a specific license from ADDED before... Read more

Traditional marketing outlets are no longer a baseline for marketing strategies but these methods haven t disappeared Rather their practical applications have evolved As businesses continue to shift into a digital-first world and our methods change accordingly the ways we... Read more