Old-school marketing uses a broadcast strategy You create an ad and show it to as many people as possible who match your target market However today s social media marketing focus allows a more personalized approach for groups and individuals... Read more

Social media influencers have embraced artificial intelligence to spice up their content but they are also facing growing competition from AI-generated Instagramers TikTokers and YouTubers Sporting pink hair and posing in lingerie swimsuits or gym outfits Aitana Lopez has more... Read more

It was perhaps Leo Tolstoy who wrote that only an arrogant person considers himself perfect Conversely those harbouring delusions of self-perfection might also be actively courting arrogance The attack on cricketer Prithvi Shaw and a companion by a bunch of... Read more

Traditional marketing outlets are no longer a baseline for marketing strategies but these methods haven t disappeared Rather their practical applications have evolved As businesses continue to shift into a digital-first world and our methods change accordingly the ways we... Read more

Consumers crave authenticity Micro-influencers with their genuine connections are redefining digital marketing Learn how brands can leverage them for brand awareness engagement and sales The digital marketing landscape is constantly on the move Businesses are always searching for innovative ways... Read more

The round was led by Anchorless Bangladesh a New York based early-stage venture capital firm active in the local startup ecosystemHypeScout a SaaS-based Bangladeshi influencer marketing startup has raised in pre-seed funding The round was led by Anchorless Bangladesh a... Read more

The worst thing for any customer is not getting assistance from a brand when problems arise and that appears to be taking place on Instagram Top influencers on the leading social media platform aren t happy with the way things... Read more

Instagram is testing a program that offers its top influencers the ability to interact with their followers over direct messages using a chatbot Being an influencer can be a lot of work Instagram thinks A I can lend a big... Read more

In today s fast-paced digital landscape the influence of social media is undeniable As technology companies strive to reach their target customers they are increasingly turning to a new and powerful ally influencers These digital trendsetters have disrupted traditional marketing... Read more

The FTC says Google paid radio DJs to say they loved the Pixel Google and iHeartMedia the US's biggest radio station operator are being hit with a false advertising lawsuit for ads they ran about the Pixel which we found... Read more

Like every other e-commerce marketer you want to create a social commerce programme where you work with influencers to help sell out your products If that's not the case read here why you should Thandi Gama a fashion and lifestyle... Read more

Key stat nbsp US influencer marketing spend will grow more than three times faster than social ad spend in and it will remain ahead through according to our forecast Beyond the chart The Hollywood strikes have helped the creator economy... Read more