Consumers are sharing more on preferred beauty routines and how the products are effective nbsp One in five social media users consider themselves to be content creators or influencers according to new nbsp Mintel research This number increases to for... Read more

It's from an influencer someone not yet on the mainstream radar but with a fiercely loyal following sharing a candid moment that unexpectedly includes the brand's product This tag doesn't just go viral it sparks a conversation a community and... Read more

There has been a slow and steady change in how brands carry out their operations especially after the pandemic The focus has shifted to the virtual world as e-commerce industries expand and ed-tech and health-tech industries solidify their footing in... Read more

A few days ago I attended an excellent Digital Summit organised by Kantar the data and insights consulting company It was a well curated event full of relevant new information and insights about the digital marketing world A wide range... Read more

The Rise of Gaming Influencer MarketingThe Rise of Gaming Influencer MarketingIn recent years the gaming industry has experienced a significant shift in the way companies promote their products Traditional advertising methods such as television commercials and print ads are no... Read more

Brand Ripplr's Nadine Salameh weighs the pros and cons of different influencer strategiesWhen it comes to influencer collaborations brands have various models to choose from when working with influencers two of which are the Squad Model and the One-Off Collaboration... Read more

In the rapidly evolving landscape of social media Snapchat stands out as a vibrant platform particularly beloved by younger audiences With million daily active users worldwide there s a relevant potential audience worth your brand s pursuit But what s... Read more

Influencers are the new-age endorsers running ads in paid partnerships with brands on social media platforms They have a more authentic reach than a TV commercial could ever have That s because people can relate with these influencers and get... Read more

In this edition of the Digiday Research Briefing we examine how publisher-hosted events and influencer partnerships offer brands more key marketing opportunities how The New Yorker refocused its newsletter strategy in the last year and how digital media companies are... Read more

Marketing agencies and brands are delving further into influencer marketing collaborating with everything from Artificial Virtual Influencers to Micro Influencers on Social Media Initially there were some doubts about the reliability of these investments but as the industry matures companies... Read more

The worst thing for any customer is not getting assistance from a brand when problems arise and that appears to be taking place on Instagram Top influencers on the leading social media platform aren t happy with the way things... Read more

They re in your social media feeds on your television screen and these days even appearing in movies The rise of influencer culture has been meteoric but what s going on behind the selfie-stick And what does it have to... Read more