Lead retail amp e-commerce analyst Claire Tassin looks to the future of product recommendations comparing emerging AI capabilities with the influencer economyEvery few weeks it seems someone declares the influencer economy dead The reality is far from it though the... Read more

Key stat nbsp US influencer marketing spend will grow more than three times faster than social ad spend in and it will remain ahead through according to our forecast Beyond the chart The Hollywood strikes have helped the creator economy... Read more

Nearly three-quarters of American consumers have purchased a product or service because an influencer recommended it nbsp That's one of the findings of creator management platform Grin's Modern Consumer Survey of U S consumers ages to -plus nbsp Among Gen... Read more

The news nbsp With more than nbsp million sign-ups nbsp in the first few hours after launching nbsp Meta nbsp has proven that there s significant user interest in its nbsp Twitter nbsp competitor nbsp Threads Now comes the next... Read more

A two-day summit in Dubai brought thousands of content creators together in a glimpse of what the future of this multibillion-dollar sector could look likeTne of the main indicators of the generation gap is the rise of social media particularly... Read more

LinkedIn has unveiled new research-backed creative principles aimed at boosting B B ad performance The findings based on a year-long analysis of top-performing LinkedIn ads reveal that vertical mobile ads drive higher engagement than horizontal formats Humorous content also generates... Read more

Influencer marketing has now cemented its place in brands digital marketing budgets Having moved beyond the test and learn phase brands now have first hand proof of its efficacy in engaging audiences and promoting authenticity and trust And so brands... Read more

YouTube s added another way to drive traffic to your site via paid promotions with a new nbsp Website Visits goal nbsp that s been added to its direct campaign options available within YouTube Studio As you can see in... Read more

The metaverse is the next big thing in technology and it s already changing the way we interact with the digital world From virtual reality to the blockchain the metaverse provides limitless possibilities for enterprises to engage with their audiences... Read more

Authenticity builds connection this is why influencer engagement has become an essential part in modern marketing portfolios especially for eCommerce brands Discover to what extent brands in different countries engage with influencers on the most popular influencer platform Instagram The... Read more

There is no denying the fact that influencer marketing has been the buzzword for and as we step into it is indeed going to dominate brand marketing discussions nbsp A Statista analysis found that in more than of Indians had... Read more

Social media influencers have embraced artificial intelligence to spice up their content but they are also facing growing competition from AI-generated Instagramers TikTokers and YouTubers Sporting pink hair and posing in lingerie swimsuits or gym outfits Aitana Lopez has more... Read more