May 30, 2024

In this edition of the Digiday Research Briefing we examine how publisher-hosted events and influencer partnerships offer brands more key marketing opportunities how The New Yorker refocused its newsletter strategy in the last year and how digital media companies are... Read more

Apr 30, 2024

Rodney Mason is Head of Marketing Brand Partnerships at LTK with extensive creator marketing and research experience for leading brands Succeeding with creator marketing means knowing what will resonate with your audience and keeping trends in mind It also means... Read more

May 06, 2024

Social media influencers as disclosed by the influencers themselves can earn as much as Rs lakh per post enjoying a lifestyle that rivals and in some cases surpasses that of many corporate employees According to Statista the influencer marketing industry... Read more

Apr 23, 2024

PRovoke Media partnered with Ogilvy PR to discuss why influencer marketing is one of the B B world's fastest-growing communications priorities The world of influencer marketing is nothing new to marketing and communications leaders but much of its impact has... Read more

Apr 23, 2024

Chief Growth Officer CGO at HypeFactory a global AI-powered influencer marketing agency In recent years businesses have increasingly adopted influencer marketing a form of advertising that leverages people with media followings to promote their products and services This strategy aims... Read more

Apr 23, 2024

Influencers are the new-age endorsers running ads in paid partnerships with brands on social media platforms They have a more authentic reach than a TV commercial could ever have That s because people can relate with these influencers and get... Read more

Apr 24, 2024

Unlike their macro and celebrity counterparts they embody the authenticity of everyday people fostering genuine connections with their audienceIn the ever-changing world of social media marketing nano influencers are becoming a significant presence giving brands a different way to connect... Read more

Apr 22, 2024

How internet shopping became choked with junk People are bombarded online each day with ads for newfangled products that promise dramatic life improvements Modish tumblers Sleek pans Miraculous cleaning solutions Overblown air purifiers Just click this link and voil Productivity... Read more

Apr 22, 2024

Micro-influencers which typically have followers ranging from to offer brands a smaller yet more focused follower base Oftentimes when we use micro-influencers with our clients we see higher engagement rates because these influencers not only have a more personal relationship... Read more

May 31, 2024

A study published in the International Journal of Electronic Marketing and Retailing has provided new insights into social media influencers particularly focusing on those in the women's fashion sector on the well-known image and video sharing platform Instagram In a... Read more

Jun 02, 2024

Successful trend-spotting is the thread that links evolving social trends and marketing strategies together The ability to identify and leverage current trends is what really sets proactive brands apart from the rest Understanding and acting on these trends quickly helps... Read more

Jun 06, 2024

Imagine a quaint bakery nestled in the heart of a charming small city It's a place where the aroma of freshly baked bread mingles with the warm glow of the morning sun streaming through the window One day a customer... Read more