ntroduce Branded Influencer Row at the Restaurant Leadership Conference This partnership with Dinova Foodbuy and QU POS allows us to create a space where ideas flow freely and connections are forged propelling the industry forward Michael SchatzbergNEW YORK NY UNITED... Read more

If there is one trend that will continue to see an upward swing more than ever it will be of brands investing in digital marketing via new tech tools Smart businesses are hopping on to the latest trends to incorporate... Read more

Influencer marketing has gained significant traction since years and has become a prominent element in many industries from luxury brands to mass markets as well as HoReCa including the hospitality sector for sure nbsp While the relevance of influencer marketing... Read more

New services are springing up to help indie businesses in beauty get off the ground so Cosmetics Business trialled the optionsSince the days of YouTuber Zoella s Superdrug range and the Chapman sisters Pixiwoo there has long been a precedent... Read more

They re in your social media feeds on your television screen and these days even appearing in movies The rise of influencer culture has been meteoric but what s going on behind the selfie-stick And what does it have to... Read more

Founder and CEO of nbsp Sway Group an award-winning agency that specializes in influencer marketing with a focus on B C nano and micro campaignsIf there s a single type of content that is now officially king it s mobile-friendly... Read more

A new survey from nbsp Pure Telecom Ireland s high-speed broadband and telecoms provider has revealed that of adults in Ireland aged under would like a job as a social media influencer as a source of income In total of... Read more

YouTube is expanding its self-service influencer marketing platform BrandConnect to help brands partner with creators on the platform The platform was previously launched in under FameBit in limited beta but is now available to a wider group of creators This... Read more

Consumers crave authenticity Micro-influencers with their genuine connections are redefining digital marketing Learn how brands can leverage them for brand awareness engagement and sales The digital marketing landscape is constantly on the move Businesses are always searching for innovative ways... Read more

OMNES Influencers a joint venture between OMNES Media and Shams Media Services LLC A Sharjah Media City subsidiary announced that its opening the door for strategic partnerships to represent its business in regional and global markets The aim is to... Read more

Influencers aspire to turn likes into dollars through brand sponsorships but these deals can erode their reputations says research by Shunyuan Zhang Marketers should seek out authentic voices on YouTube not necessarily those with the most followersYouTube influencers amass followers... Read more

Last month TikTok said it was rolling out a tool that would let brands create ads of real people powered by generative AI on its platform nbsp Brands can choose from two different types of avatars to suit their needs... Read more