UK companies spent an astonishing million last year on social media influencer marketing according to data from wearesocial com It s not surprising given the allure and power it can have in shaping consumer habits But could influencers who promoted... Read more

TikTok s got a new way for entertainment brands to tap into the collective in-app hype around movie and TV shows with TikTok Spotlight offering a more comprehensive way to access fan engagement in the app nbsp nbsp As you... Read more

There is no doubt that the trend of Influencer Marketing has skyrocketed with social media feeds bombarded with influencer and business collaborations While this concept is certainly not a new one over the recent years the immense popularity of this... Read more

Aspire io drives word-of-mouth commerce at scale for global giants and high-growth DTC brands cutting through the noise of traditional paths to purchase Fighting rising acquisition costs the sunsetting of third-party cookies and the dwindling returns of once highly-profitable advertising... Read more

ntroduce Branded Influencer Row at the Restaurant Leadership Conference This partnership with Dinova Foodbuy and QU POS allows us to create a space where ideas flow freely and connections are forged propelling the industry forward Michael SchatzbergNEW YORK NY UNITED... Read more

Around many businesses were built by buying pay-per-click PPC ads on the cheap A similar opportunity exists today but this time around social media influencer marketing is the trendy strategy It s a strategy to which advertisers including small businesses... Read more

MENA retailers however should shift their focus towards Gen Z and millennials as these demographics tend to be impulse purchasers and are heavily influenced by social media players says new researchSocial media platforms across the Middle East and North Africa... Read more

YouTube is expanding its self-service influencer marketing platform BrandConnect to help brands partner with creators on the platform The platform was previously launched in under FameBit in limited beta but is now available to a wider group of creators This... Read more

DUBLIN-- BUSINESS WIRE --The nbsp Global Influencer Market By Application By End-user amp By Region- Forecast and Analysis - nbsp report has been added to nbsp ResearchAndMarkets com's nbsp offering Global Influencer Market By Application By End-user amp By Region-... Read more

A town in the US state of Vermont closed its roads to tourists in September after a social media tag sparked a swarm of visitors that overwhelmed the rural destination Videos on TikTok were seen by thousands and the hashtag... Read more

Dinner parties are in and restaurant dining is out according to data from the NPD Group which cites that Gen Z and Millennials visit restaurants significantly less than their Gen X counterparts So how can fast casual restaurants still attract... Read more

Fatemah Al-Habib nbsp We are eager to support the development of young individuals as part of our commitment to encourage and develop their professional skills KUWAIT For the second consecutive year Gulf Bank has announced its sponsorship of The Influencer... Read more