The round was led by Anchorless Bangladesh a New York based early-stage venture capital firm active in the local startup ecosystemHypeScout a SaaS-based Bangladeshi influencer marketing startup has raised in pre-seed funding The round was led by Anchorless Bangladesh a... Read more

Influencer Technology and the Power of Micro-Influencers A New Marketing StrategyInfluencer technology and the power of micro-influencers have emerged as a new marketing strategy that has been transforming the way brands and businesses connect with their target audience This innovative... Read more

A two-day summit in Dubai brought thousands of content creators together in a glimpse of what the future of this multibillion-dollar sector could look likeTne of the main indicators of the generation gap is the rise of social media particularly... Read more

AI is growing faster than ever MarketsandMarkets predicts that the artificial intelligence market will skyrocket to billion by In this constantly changing environment you either adapt or risk falling behind As a result companies and businesses around the world are... Read more

Martechseries Influencer marketing has skyrocketed in popularity as an advertising channel The creator market is estimated to reach billion this year with influencer marketing expected to grow just over billion With more than of marketers planning to increase their budgets... Read more

Every member of a procurement team is more than just a professional they re people Parents pickleball players podcast enthusiasts and those are just the P s On and off the clock they research potential purchases just as everyone else... Read more

Today every marketer has influencer marketing at the top of their minds It has generated a tremendous tsunami over social media in just a few short years The reason is due to these influencers' devoted following of customers When such... Read more

Influencer marketing has been characterized as the fastest-growing form of the modern generation of advertising The Statista report of last year showed that the influencer marketing industry was worth just billion in It hit billion in and is expected to... Read more

The substantial growth of social media in the last two decades has amplified the power of the influencer a person with status celebrity and authority to affect trends and purchasing decisions of their followers But these shoppers and the brands... Read more

Meghan Markle could become one of the highest paid influencers in the world receiving per post to endorse brands experts have suggested as she is tipped to become the new face of French fashion house Dior The nbsp Duchess of... Read more

The FTC says Google paid radio DJs to say they loved the Pixel Google and iHeartMedia the US's biggest radio station operator are being hit with a false advertising lawsuit for ads they ran about the Pixel which we found... Read more

G R W M that s get ready with me for a major change in the social commerce landscape because the pending nbsp TikTok ban nbsp in the United States could be make-or-break for all the brands that have built... Read more