The substantial growth of social media in the last two decades has amplified the power of the influencer a person with status celebrity and authority to affect trends and purchasing decisions of their followers But these shoppers and the brands... اقرأ أكثر

Martechseries Influencer marketing has skyrocketed in popularity as an advertising channel The creator market is estimated to reach billion this year with influencer marketing expected to grow just over billion With more than of marketers planning to increase their budgets... اقرأ أكثر

If there is one trend that will continue to see an upward swing more than ever it will be of brands investing in digital marketing via new tech tools Smart businesses are hopping on to the latest trends to incorporate... اقرأ أكثر

The news nbsp With more than nbsp million sign-ups nbsp in the first few hours after launching nbsp Meta nbsp has proven that there s significant user interest in its nbsp Twitter nbsp competitor nbsp Threads Now comes the next... اقرأ أكثر

A two-day summit in Dubai brought thousands of content creators together in a glimpse of what the future of this multibillion-dollar sector could look likeTne of the main indicators of the generation gap is the rise of social media particularly... اقرأ أكثر

Marketers no longer have the control they once did over how their brands are perceived and talked about by consumers For decades traditional advertising allowed marketers to feel like they were the true stewards of their brands making decisions about... اقرأ أكثر

Dubai UAE Get Outfit the next-generation fashion discovery app powered by a generative AI stylist and enriched with curated creators' content is thrilled to announce the launch of the Get Outfit for Creators program This initiative not only redefines the... اقرأ أكثر

G R W M that s get ready with me for a major change in the social commerce landscape because the pending nbsp TikTok ban nbsp in the United States could be make-or-break for all the brands that have built... اقرأ أكثر

TikTok and X are the hardest social media platforms for identifyng whether news content is trustworthy according to a survey conducted in markets for the Reuters Institute Digital News Report As the following chart shows roughly one in four respondents... اقرأ أكثر

Deals For You Days will kick off July in the US a strategic one week before its competitor and will offer discounts on thousands of trending items across clothing beauty books home d cor and more According to the platform... اقرأ أكثر

RIYADH Balqees a trailblazing Saudi female driving enthusiast is channeling the power of social media to empower women to get their license to drive and do it well I began driving and developing a fascination for it as a teenager... اقرأ أكثر

Today every marketer has influencer marketing at the top of their minds It has generated a tremendous tsunami over social media in just a few short years The reason is due to these influencers' devoted following of customers When such... اقرأ أكثر