Experts say since the industry is based on trust it is up to influencers to adhere to the existing guidelinesAs more brands move to influencer marketing to promote their products and services the Advertising Standards Council of India ASCI has... Read more

DUBAI German luxury e-tailer Mytheresa has collaborated with Saudi influencer and consultant Nojoud Al-Rumaihi for a Ramadan and Eid Al-Fitr campaign shot in Saudi Arabia The curated edit features the influencer s top picks from labels such as celebrity-loved London-based... Read more

The marketing world is witnessing a seismic shift with influencer marketing stepping out of the shadows to take center stage Ben Gunn of Fabulate has noted this significant transition marking the rise of influencer marketing as more than a mere... Read more

The well-researched report on the Fashion Influencer market focuses on the current market trends and recent developments that help operational players and marketing executives plan their growth strategies for the forecast period - The fashion influencer market has surged in... Read more

There is a shift happening in influencer marketing as influencers increasingly rely on artificial intelligence to make content and agencies working with them are trying to balance different types of content with new strategies and tools In a new AI... Read more

The substantial growth of social media in the last two decades has amplified the power of the influencer a person with status celebrity and authority to affect trends and purchasing decisions of their followers But these shoppers and the brands... Read more

As influencer marketing continues to mature and marketers increase ad budgets for this category there s more effort than ever to keep tabs on the competition according to four marketers who told Digiday they re more focused on competitors influencer... Read more

Dinner parties are in and restaurant dining is out according to data from the NPD Group which cites that Gen Z and Millennials visit restaurants significantly less than their Gen X counterparts So how can fast casual restaurants still attract... Read more

We all know you have to spend money to make money but with influencers that return is simply unmatched Between their highly engaged audiences content quality and the social proof they bring influencers offer brands something they can t get... Read more

Celebrities and mega-influencers wield significant influence across social media platforms in the current digital landscape Around of participants in Southeast Asia have admitted to being influenced by recommendations from influencers or celebrities in their purchasing decisions according to a study... Read more

MENA retailers however should shift their focus towards Gen Z and millennials as these demographics tend to be impulse purchasers and are heavily influenced by social media players says new researchSocial media platforms across the Middle East and North Africa... Read more

Instagram s most popular postAs of April the most popular post on Instagram was Lionel Messi and his teammates after winning the FIFA World Cup with Argentina posted by the account leomessi Messi's post which racked up over million likes... Read more