Luka Sabbat was a -year-old model and actor best known for playing a character based on himself on the TV show Grown-ish and for reportedly dating a Kardashian More importantly he had million Instagram followers The terms of the deal... Read more

The creator economy has evolved and the traditional power dynamics between brands and influencers have shifted No longer are brands the sole powerhouses and influencers aren't just individuals awaiting their big break They've become the landscape itself and shape consumer... Read more

The creator economy has entered a new phase of maturity with the addressable market for creators and influencers estimated at around billion in a figure projected to almost double over the next five years according to Goldman Sachs This explosive... Read more

Connecting with creators and influencers can boost brand visibility Tap into this strategy to build trust and engagement with your audience Content creators and influencers are now achieving the same level of engagement once reserved for traditional advertising methods like... Read more

In the swiftly evolving realm of digital marketing affiliate marketing has emerged as a potent and cost-effective strategy for businesses to enhance their online presence and drive sales However one of the most significant recent developments in this field has... Read more

Dream chaser model and traveller reads the Instagram bio of Kyra a new influencer in town She s a -year-old Mumbai-based model who is fashionable fitness conscious and is gaining a strong foothold in the influencer marketing space Since her... Read more

The start of a new year is seen as bringing in new operational efficiencies stronger strategies a far greater emphasis on building deep bonds with various stakeholders and consumers In keeping with the current market ecosystem technology and a human... Read more

It's from an influencer someone not yet on the mainstream radar but with a fiercely loyal following sharing a candid moment that unexpectedly includes the brand's product This tag doesn't just go viral it sparks a conversation a community and... Read more

There are many AI influencers available that advertise different brands on social media sites like TikTok Instagram and Facebook But a study shows that the informative value of influencers content authenticity and homophily positively affect their parasocial relationships which in... Read more

Dubai UAE Get Outfit the next-generation fashion discovery app powered by a generative AI stylist and enriched with curated creators' content is thrilled to announce the launch of the Get Outfit for Creators program This initiative not only redefines the... Read more

As recently reported by market research firm Statista in the cosmetics and beauty e-commerce industry in the United States is expected to generate roughly bn in sales and is forecast to reach over bn by Consumer engagement on social media... Read more

As TikTok videos featuring popular influencers peddle health advice a new study spotlights alarming trends prompting urgent calls for integrating credible medical information into the digital landscape In an era where social media apps are shaping global discourse a recent... Read more