Saudi Arabia s General Authority of Media Regulation has issued new rules governing the use of social media platforms establishing detailed restrictions on what content can be produced and shared The regulations are positioned to affect both individual influencers and... Read more

There is a shift happening in influencer marketing as influencers increasingly rely on artificial intelligence to make content and agencies working with them are trying to balance different types of content with new strategies and tools In a new AI... Read more

Over three-quarters of brands are looking to partner with macro influencers those who have between and followers like nbsp TikTok creator Cherie Luo in according to a new report from the influencer-marketing agency Linqia The last time Linqia published this... Read more

Gen Z marketing firm Screenshot Media has unveiled its global micro-influencer service Micro Boost helping brands and smaller influencers to develop partnerships The move which caters to both nano - k followers and micro k- k followers creators offers brands... Read more

Influencers with a large following are expensive and usually not interested in promoting unknown brands This marketing channel is therefore largely inaccessible to small and medium-sized companies SMEs Business professors are now suggesting a bypass from the financial sector Forward... Read more

The rise of influencer marketing has revolutionized the world of e-commerce In fact influencer marketing is a billion industry By tapping into the power of social media influencers small and large businesses have found a new and effective way to... Read more

Social media influencing is a full-time job that can pay your bills and more Technological advancement is rapidly evolving marketing and advertising Consequently nbsp social media jobs and the opportunities they bring influencers and other technical talented people nbsp are... Read more

Social media influencers have revolutionized the travel industry and their impact is evident in the rise of solo travel They promote destinations hotels and restaurants swaying travel decisions with their captivating content But in a world where true crime content... Read more

Rise of AI in influencer sphere sparks concerns about spread of deepfake technologyA new wave of influencers is emerging and they're entirely digital Meet Aitana Lopez a vibrant Instagram personality with over followers adorning pink hair and an array of... Read more

The start of a new year is seen as bringing in new operational efficiencies stronger strategies a far greater emphasis on building deep bonds with various stakeholders and consumers In keeping with the current market ecosystem technology and a human... Read more

Not to sound confusing but influencer marketing agency Influencer is adopting a brand lift measurement solution in a move to demonstrate the value of employing influencers and creators Digiday has learned The move comes at a time when influencers are... Read more

Influencers aspire to turn likes into dollars through brand sponsorships but these deals can erode their reputations says research by Shunyuan Zhang Marketers should seek out authentic voices on YouTube not necessarily those with the most followersYouTube influencers amass followers... Read more