Given the sheer size and scale of the influencer ecosystem the industry has several expectations from the sector in the coming year For starters it hopes the business moves towards more standardization and consistency in commercial terms and better regulationThere... Read more

The rise of nano influencers Leveraging small audiences for big impactIn the world of social media where the term influencer often conjures images of glamorous lifestyles and millions of followers a new trend is quietly taking the stage the rise... Read more

Dinner parties are in and restaurant dining is out according to data from the NPD Group which cites that Gen Z and Millennials visit restaurants significantly less than their Gen X counterparts So how can fast casual restaurants still attract... Read more

For the past decade or more the terms influencer and creator have been used more or less interchangeably to describe online personalities who ve built big social-media followings But there is a difference one that can matter a lot to... Read more

Authenticity builds connection this is why influencer engagement has become an essential part in modern marketing portfolios especially for eCommerce brands Discover to what extent brands in different countries engage with influencers on the most popular influencer platform Instagram The... Read more

Brand interest in sponsored content as opposed to traditional social ads continues to rise and create opportunities for influencer partnerships with of brands intending to increase their influencer marketing investment this year My company's platform supports the relationship between brands... Read more

National authorities check whether influencers are complying with established rules when promoting products or servicesThe European Commission has recently published the findings of a sweep examining social media posts from influencers This sweep was conducted by the European Commission in... Read more

of biz decision-makers consider B B monotonous creating an opportunity to redefine the categoryB B advertising is boring That s what nearly half of business buyers told PR Web in a survey And it seems to have gotten worse since... Read more

When content creators took over Dubai Influencers offer top tips for social media at Billion SummitThe name of the summit derives from the total following of billion people approx of over influencers that took to the stage to deliver panel... Read more

The well-researched report on the Fashion Influencer market focuses on the current market trends and recent developments that help operational players and marketing executives plan their growth strategies for the forecast period - The fashion influencer market has surged in... Read more

Fatemah Al-Habib nbsp We are eager to support the development of young individuals as part of our commitment to encourage and develop their professional skills KUWAIT For the second consecutive year Gulf Bank has announced its sponsorship of The Influencer... Read more

In the swiftly evolving realm of digital marketing affiliate marketing has emerged as a potent and cost-effective strategy for businesses to enhance their online presence and drive sales However one of the most significant recent developments in this field has... Read more