The videos and images seem to be everywhere A young woman looks out over sparkling blue seas from a cruise cabin balcony in an Instagram Reel A man gives a -second tour of a five-star hotel room set to trendy... Read more

Deals For You Days will kick off July in the US a strategic one week before its competitor and will offer discounts on thousands of trending items across clothing beauty books home d cor and more According to the platform... Read more

NEW YORK As online shopping continues to overtake brick-and-mortar businesses it turns out that even online websites are becoming a thing of the past Based on their shopping habits on social media a new survey finds Americans have the potential... Read more

Rise of AI in influencer sphere sparks concerns about spread of deepfake technologyA new wave of influencers is emerging and they're entirely digital Meet Aitana Lopez a vibrant Instagram personality with over followers adorning pink hair and an array of... Read more

MENA retailers however should shift their focus towards Gen Z and millennials as these demographics tend to be impulse purchasers and are heavily influenced by social media players says new researchSocial media platforms across the Middle East and North Africa... Read more

Dinner parties are in and restaurant dining is out according to data from the NPD Group which cites that Gen Z and Millennials visit restaurants significantly less than their Gen X counterparts So how can fast casual restaurants still attract... Read more

Radio s progressive nature reaps from its fortitude to keep developing the medium with the objective of staying relevant In light of the dramatic shift in consumer behaviour that followed the pandemic several organisations across industries had to refocus re-evaluate... Read more

Researchers from LUISS Guido Carli University have published a new study that examines whether and how subtle shifts in language arousal might shape consumer engagement and the way it affects perceptions of influencers' trustworthiness The study published in the Journal... Read more

Social media influencers play a significant role in online consumers purchasing decisions and today more than half of consumers that follow influencers said they are more likely to buy from a brand that partners with an influencer Capterra UK nbsp... Read more

Meghan Markle could become one of the highest paid influencers in the world receiving per post to endorse brands experts have suggested as she is tipped to become the new face of French fashion house Dior The nbsp Duchess of... Read more

In today's rapidly evolving economic landscape uncertainty has become the new norm Global events technological advancements and shifts in consumer behavior have combined to create an environment where businesses face unprecedented challenges As companies navigate this uncertain terrain maintaining consistent... Read more

Not to sound confusing but influencer marketing agency Influencer is adopting a brand lift measurement solution in a move to demonstrate the value of employing influencers and creators Digiday has learned The move comes at a time when influencers are... Read more