Fashion has always been a popular and influential industry with trends that change each season and new designers emerging every year With the rise of social media fashion influencers have become an integral part of the industry using their platforms... Read more

There is no doubt that the trend of Influencer Marketing has skyrocketed with social media feeds bombarded with influencer and business collaborations While this concept is certainly not a new one over the recent years the immense popularity of this... Read more

As recently reported by market research firm Statista in the cosmetics and beauty e-commerce industry in the United States is expected to generate roughly bn in sales and is forecast to reach over bn by Consumer engagement on social media... Read more

Aspire io drives word-of-mouth commerce at scale for global giants and high-growth DTC brands cutting through the noise of traditional paths to purchase Fighting rising acquisition costs the sunsetting of third-party cookies and the dwindling returns of once highly-profitable advertising... Read more

Dubai UAE Get Outfit the next-generation fashion discovery app powered by a generative AI stylist and enriched with curated creators' content is thrilled to announce the launch of the Get Outfit for Creators program This initiative not only redefines the... Read more

re-teen girls dubbed Sephora Kids are taking TikTok by storm as they're pressured by parents to appear in videos promoting makeup and skin care products However specialists warn that this trend poses a danger to children's mental and physical health... Read more

There are many AI influencers available that advertise different brands on social media sites like TikTok Instagram and Facebook But a study shows that the informative value of influencers content authenticity and homophily positively affect their parasocial relationships which in... Read more

With over million followers on his official Instagram handle travel influencer Anunay Sood is an epitome for people that have a penchant for travelling and exploring uber-cool places Anunay Sood s experience stems from his previous sojourns in countries And... Read more

The marketing world is witnessing a seismic shift with influencer marketing stepping out of the shadows to take center stage Ben Gunn of Fabulate has noted this significant transition marking the rise of influencer marketing as more than a mere... Read more

Influencers are growing to be potent marketing tools with no signs of decline the report saysUAE s Majid Al Futtaim Lifestyle unveiled the Beyond Shopping Report providing an in-depth analysis of consumer spending patterns upcoming trends and market predictions The... Read more

Fatemah Al-Habib nbsp We are eager to support the development of young individuals as part of our commitment to encourage and develop their professional skills KUWAIT For the second consecutive year Gulf Bank has announced its sponsorship of The Influencer... Read more

As of March Facebook accounted for nearly percent of the social media market across Asia Comparatively YouTube accounted for about percent of the social media market in Asia as of March of the same year nbsp Social media as an... Read more