Radio s progressive nature reaps from its fortitude to keep developing the medium with the objective of staying relevant In light of the dramatic shift in consumer behaviour that followed the pandemic several organisations across industries had to refocus re-evaluate... Read more

Deals For You Days will kick off July in the US a strategic one week before its competitor and will offer discounts on thousands of trending items across clothing beauty books home d cor and more According to the platform... Read more

Snapchat s nbsp adding a new safety feature to its Snap Map with parents now able to request that their teen share their real time location in the app As you can see in this example the new function will... Read more

MENA retailers however should shift their focus towards Gen Z and millennials as these demographics tend to be impulse purchasers and are heavily influenced by social media players says new researchSocial media platforms across the Middle East and North Africa... Read more

There are over TikTok influencers in the United States across a number of different niches This means that no matter what your business is promoting there s likely a slew of influencers available to work with and get your brand... Read more

Influencer marketing has become one of the fastest and most effective means to reach audiences now Social media platforms are becoming an important point of contact with the audience The impact of social media is best seen when the right... Read more

Rise of AI in influencer sphere sparks concerns about spread of deepfake technologyA new wave of influencers is emerging and they're entirely digital Meet Aitana Lopez a vibrant Instagram personality with over followers adorning pink hair and an array of... Read more

Online gaming influencers are cashing in on their growing popularity as advertisers increase their ad spend by - With the festive season around the corner brands are turning to these influencers to create sponsored content and promote deals on gaming... Read more

Social media influencers play a significant role in online consumers purchasing decisions and today more than half of consumers that follow influencers said they are more likely to buy from a brand that partners with an influencer Capterra UK nbsp... Read more

Sharjah Media City Shams is organizing its next edition of the Shams Talks initiative entitled Is influencer marketing worth your investment at Shams Business Center in Sharjah on Wednesday August at am Shams will host marketing and influencer marketing experts... Read more

Researchers from LUISS Guido Carli University have published a new study that examines whether and how subtle shifts in language arousal might shape consumer engagement and the way it affects perceptions of influencers' trustworthiness The study published in the Journal... Read more

In its amended definition of celebrities the Advertising Standards Council of India ASCI has added social media influencers with a following of at least The ASCI code contains a special rule for celebrities that states that commercials using celebrities must... Read more