As TikTok videos featuring popular influencers peddle health advice a new study spotlights alarming trends prompting urgent calls for integrating credible medical information into the digital landscape In an era where social media apps are shaping global discourse a recent... Read more

He broke into Hollywood at months old gurgling and crying on cue in the silent comedy film Skinner s Baby At years old he shot to fame playing the role of a pitiful innocent street urchin in The Kid alongside... Read more

Nearly three-quarters of Generation Z people born between and follow at least one influencer on social media platforms and nbsp buy things nbsp based on influencers recommendations This age group consists of around million people and nbsp counts for of... Read more

The billion marketing industry is worthDigital marketing has comfortably outpaced traditional advertising It is the default for all marketing and advertising in today's business landscape And like its predecessor it comes with various marketing options and channels Currently influencer marketing... Read more

These tools help influencers stay organized work more efficiently and engage with their audience in unique ways Working as an influencer requires you to wear many hats at once Influencers must not only consistently produce great content but also manage... Read more

At a time when influencer marketing is booming industry experts discuss how brands need to relook at their influencer strategiesIn layman's terms influencer marketing is a form of marketing that involves the use of influencers people and organisations who have... Read more

The French Parliament will vote on a law to regulate social media influencers today The law aims to improve transparency around the advertisements social media influencers take part in and unsure non-EU influencers follow French and EU law in the... Read more

Experts say since the industry is based on trust it is up to influencers to adhere to the existing guidelinesAs more brands move to influencer marketing to promote their products and services the Advertising Standards Council of India ASCI has... Read more

Think about the last time you saw a post from an influencer that made you stop scrolling What was it about the person and content that convinced you to pause or even inspired you to try a new product or... Read more

There's a right way and a wrong way to incorporate influencers into your marketing strategy Here's how to do it right There's a right way and a wrong way to incorporate influencers into your marketing strategy Here's how to do... Read more

Brands come to Daisy with a goal like increasing engagement on an Instagram post They pay the company a CPM rate to use the platform's pool of influencers Creators who download the app are provided with a list of campaign... Read more

The metaverse is the next big thing in technology and it s already changing the way we interact with the digital world From virtual reality to the blockchain the metaverse provides limitless possibilities for enterprises to engage with their audiences... Read more