Advertonclick With global spending on social media advertising is expected to grow to billion by Dubai United Arab Emirates November Joyo Technology Pte Ltd the owner and operator of the Kwai short-video sharing App has revealed a contract agreement with... Read more
Dubai UAE Get Outfit the next-generation fashion discovery app powered by a generative AI stylist and enriched with curated creators' content is thrilled to announce the launch of the Get Outfit for Creators program This initiative not only redefines the... Read more
Influencer marketing has emerged as a formidable tool for brands seeking to engage and authentically connect with their target audiences within the dynamic realm of digital marketing In fact the global influencer marketing market size has more than tripled since... Read more
Boohoo is allowing thousands of social media influencers to launch personal pages on its website as the fashion retailer increases its investment into social commerce Its latest initative The Boohoo Collective allows online creators to curate an edit of their... Read more
The following is an excerpt from the new book THE INFLUENCER INDUSTRY The Quest for Authenticity on Social Media by Emily Hund Check out the Capitalisn t interview with the book s author In the summer of Instagram released a... Read more
Aspire io drives word-of-mouth commerce at scale for global giants and high-growth DTC brands cutting through the noise of traditional paths to purchase Fighting rising acquisition costs the sunsetting of third-party cookies and the dwindling returns of once highly-profitable advertising... Read more
The well-researched report on the Fashion Influencer market focuses on the current market trends and recent developments that help operational players and marketing executives plan their growth strategies for the forecast period - The fashion influencer market has surged in... Read more
There is no doubt that the trend of Influencer Marketing has skyrocketed with social media feeds bombarded with influencer and business collaborations While this concept is certainly not a new one over the recent years the immense popularity of this... Read more
A new survey from nbsp Pure Telecom Ireland s high-speed broadband and telecoms provider has revealed that of adults in Ireland aged under would like a job as a social media influencer as a source of income In total of... Read more
UK companies spent an astonishing million last year on social media influencer marketing according to data from wearesocial com It s not surprising given the allure and power it can have in shaping consumer habits But could influencers who promoted... Read more
There are many AI influencers available that advertise different brands on social media sites like TikTok Instagram and Facebook But a study shows that the informative value of influencers content authenticity and homophily positively affect their parasocial relationships which in... Read more
Influencer marketers invested more in short-form video in 2023, with YouTube shorts getting a 700% boost
Marketers continued to invest in creators in with short-form videos on TikTok Instagram and YouTube dominating The data comes from an analysis of million social-media posts from creators conducted by creator-marketing platform CreatorIQ which works with over brands and agencies... Read more