A general rule in influencer marketing is that smaller artists get higher engagement rates Partnering with a large creator will undoubtedly increase the number of people who view your work but smaller producers' following are more inclined to engage with... Read more
Influencer marketing continues to prove its value which is why it comes as little surprise that it is set to play a bigger role in product development impact the election and make headway into pharma and other industries Adam Rossow... Read more
This story is part of Glossy s Look Ahead series breaking down what brand and retailer executives can expect from the fashion and beauty landscapes in Click here for more stories in this series The concept of authenticity is nothing... Read more
Influencer amp Creator Marketing Continue to Differentiate In we are seeing greater acceptance and understanding of influencers and creators as two unique groups and services For a short time influencer marketing was an umbrella term and creators were a sub-category... Read more
Dinner parties are in and restaurant dining is out according to data from the NPD Group which cites that Gen Z and Millennials visit restaurants significantly less than their Gen X counterparts So how can fast casual restaurants still attract... Read more
We all know you have to spend money to make money but with influencers that return is simply unmatched Between their highly engaged audiences content quality and the social proof they bring influencers offer brands something they can t get... Read more
Dubai In a dynamic panel discussion at the Future Women Leaders Forum a diverse group of women shared their stories of empowerment and advocacy From environmental sustainability to STEM Science Technology Engineering Mathematics innovation these UAE-based influencers showed how they... Read more
DUBAI German luxury e-tailer Mytheresa has collaborated with Saudi influencer and consultant Nojoud Al-Rumaihi for a Ramadan and Eid Al-Fitr campaign shot in Saudi Arabia The curated edit features the influencer s top picks from labels such as celebrity-loved London-based... Read more
LinkedIn is moving into influencer marketing to leverage its massive user base and boost income as its revenue growth has stagnated since The platform owned by Microsoft now offers Thought Leader ads to promote posts from users with large followings... Read more
Despite calls for de-influencing and digital detoxes the social media hamster wheel shows no signs of slowing For creators who make their money online that's a good thing and insights from influencer marketing marketplace Collabstr shed light on how the... Read more
Consumers crave authenticity Micro-influencers with their genuine connections are redefining digital marketing Learn how brands can leverage them for brand awareness engagement and sales The digital marketing landscape is constantly on the move Businesses are always searching for innovative ways... Read more
Artificial intelligence has created a powerful impact on almost all modern industries speeding up processes improving the quality of work and increasing productivity and has revolutionized the way we live work and interact with each other Forbes has projected that... Read more