Walk into nearly any store and you ll hear a new narrative unfolding in the aisles TikTok made me buy it Influencer buzz is revolutionizing retail sales and consumer choices eclipsing even the most persuasive in-store recommendations and casual browsing... Read more

In recent years there has been an increase in brands utilizing the power and popularity of influencers to promote their products nbsp Influencer marketing has nearly doubled since with more and more brands looking to incorporate it as a part... Read more

Influencer marketing has been in existence for about a decade now During this time this brand promotion tactic has become increasingly popular among businesses of various sizes due to its effectiveness in reaching a wider audience and increasing brand awareness... Read more

There s lots of talk about lifestyle influencers but not nearly as much talk about the need they satisfy Especially in a time of uncertainty I think it s our nbsp appetite nbsp for a sense that we re in... Read more

There's a right way and a wrong way to incorporate influencers into your marketing strategy Here's how to do it right There's a right way and a wrong way to incorporate influencers into your marketing strategy Here's how to do... Read more

Gen Z marketing firm Screenshot Media has unveiled its global micro-influencer service Micro Boost helping brands and smaller influencers to develop partnerships The move which caters to both nano - k followers and micro k- k followers creators offers brands... Read more

The billion marketing industry is worthDigital marketing has comfortably outpaced traditional advertising It is the default for all marketing and advertising in today's business landscape And like its predecessor it comes with various marketing options and channels Currently influencer marketing... Read more

YouTube s looking to give Shorts creators another pathway to monetization while it s also adding new Data Story cards that aim to provide more insight into initial video performance The main update is a new process that ll enable... Read more

At a time when influencer marketing is booming industry experts discuss how brands need to relook at their influencer strategiesIn layman's terms influencer marketing is a form of marketing that involves the use of influencers people and organisations who have... Read more

Influencer marketing has gained significant traction since years and has become a prominent element in many industries from luxury brands to mass markets as well as HoReCa including the hospitality sector for sure nbsp While the relevance of influencer marketing... Read more

Samsung has partnered with global creative network Iris and Skateboard GB to launch its new First Flips campaign The new campaign which aims to encourage more people to try skateboarding in the lead-up to the Paris Olympic Games is part... Read more

The metaverse is the next big thing in technology and it s already changing the way we interact with the digital world From virtual reality to the blockchain the metaverse provides limitless possibilities for enterprises to engage with their audiences... Read more