YouTube is expanding its self-service influencer marketing platform BrandConnect to help brands partner with creators on the platform The platform was previously launched in under FameBit in limited beta but is now available to a wider group of creators This... Read more

Experts say since the industry is based on trust it is up to influencers to adhere to the existing guidelinesAs more brands move to influencer marketing to promote their products and services the Advertising Standards Council of India ASCI has... Read more

G R W M that s get ready with me for a major change in the social commerce landscape because the pending nbsp TikTok ban nbsp in the United States could be make-or-break for all the brands that have built... Read more

Dinner parties are in and restaurant dining is out according to data from the NPD Group which cites that Gen Z and Millennials visit restaurants significantly less than their Gen X counterparts So how can fast casual restaurants still attract... Read more

The marketing world is witnessing a seismic shift with influencer marketing stepping out of the shadows to take center stage Ben Gunn of Fabulate has noted this significant transition marking the rise of influencer marketing as more than a mere... Read more

A growing number of influencers believe the Gulf is at the forefront of regional transformation especially in the tourism and entertainment sectors Among the standout nations the UAE emerged as the top pick with per cent of surveyed creators pointing... Read more

Over the last few years there s been a big push to increase the age of access to social media apps due to concerns around exposure to harmful materials predators misinformation etc Indeed in the last year alone several European... Read more

Washington About of people between the ages of and use Instagram and it s hard to spend much time scrolling without encountering a sponsored post from an influencer The same holds true for just about any other social media platform... Read more

The Business of Influence is the latest addition in Style ID Africa's commitment to empowering the influencer marketing industry across the African continent It might seem like everyone around you is an influencer or content creator but there s still... Read more

Social media influencers as disclosed by the influencers themselves can earn as much as Rs lakh per post enjoying a lifestyle that rivals and in some cases surpasses that of many corporate employees According to Statista the influencer marketing industry... Read more

Snapchat s nbsp adding a new safety feature to its Snap Map with parents now able to request that their teen share their real time location in the app As you can see in this example the new function will... Read more

There are over TikTok influencers in the United States across a number of different niches This means that no matter what your business is promoting there s likely a slew of influencers available to work with and get your brand... Read more