F ilte Ireland spent nearly paying social-media influencers to promote various destinations around Ireland over the past two years The tourism authority forked out fees nbsp ranging from to to well-known personalities between August and nbsp December Figures released under... Read more

In its amended definition of celebrities the Advertising Standards Council of India ASCI has added social media influencers with a following of at least The ASCI code contains a special rule for celebrities that states that commercials using celebrities must... Read more

A growing number of influencers believe the Gulf is at the forefront of regional transformation especially in the tourism and entertainment sectors Among the standout nations the UAE emerged as the top pick with per cent of surveyed creators pointing... Read more

Influencer marketing spend is expected to increase approximately times faster in than social ad spending Influencer ad spend is accelerating faster than investment in traditional adverts Brands were advised to consider adjusting their campaign strategies to align with the rising... Read more

The evolution of the influencer marketing industry and the economyHypeAuditor found that despite the economic slowdown and reviewed marketing budgets brands are still expected to continue to invest in influencer marketing While overall marketing budgets may be revised downward brands... Read more

The FMCG giant has created a coalition of partners to help content creators feel more confident when posting about sustainability Unilever is calling on content creators to speak up about sustainability as it launches a coalition of partners to address... Read more

Micro-influencers which typically have followers ranging from to offer brands a smaller yet more focused follower base Oftentimes when we use micro-influencers with our clients we see higher engagement rates because these influencers not only have a more personal relationship... Read more

A town in the US state of Vermont closed its roads to tourists in September after a social media tag sparked a swarm of visitors that overwhelmed the rural destination Videos on TikTok were seen by thousands and the hashtag... Read more

Any influencer who is picked to promote the Health Ministry s agenda experts caution must have a background in healthcare and nutrition PETALING JAYA Untrained influencers sharing content on nutrition can lead to confusion or worse even harm say experts... Read more

ntroduce Branded Influencer Row at the Restaurant Leadership Conference This partnership with Dinova Foodbuy and QU POS allows us to create a space where ideas flow freely and connections are forged propelling the industry forward Michael SchatzbergNEW YORK NY UNITED... Read more

With media spend on the global influencer market expected to approach billion this year a new research report has been released by Snapchat and MCN nbsp It revealed how content creators and brand-sponsored content could push the industry even further... Read more

YouTube s added another way to drive traffic to your site via paid promotions with a new nbsp Website Visits goal nbsp that s been added to its direct campaign options available within YouTube Studio As you can see in... Read more