Social media influencers are like modern-day famous people Back in the day everyone wanted to wear what Marilyn Monroe wore or drink the same beer as Elvis But now influencers can show off products to many people online Influencers aren't... Read more
Dream chaser model and traveller reads the Instagram bio of Kyra a new influencer in town She s a -year-old Mumbai-based model who is fashionable fitness conscious and is gaining a strong foothold in the influencer marketing space Since her... Read more
The marketing world is witnessing a seismic shift with influencer marketing stepping out of the shadows to take center stage Ben Gunn of Fabulate has noted this significant transition marking the rise of influencer marketing as more than a mere... Read more
The videos and images seem to be everywhere A young woman looks out over sparkling blue seas from a cruise cabin balcony in an Instagram Reel A man gives a -second tour of a five-star hotel room set to trendy... Read more
With so many influencers and creators now launching their own product lines which are receiving tremendous love from their followers going forward there is a perspective for brands to start thinking of product line collaborations too and not just a... Read more
Global Influencer Market to Reach $109.37 Billion by 2028: Increased use of Smartphones and Internet Penetration into Remote Areas has Increased User Presence Driving Growth - ResearchAndMark
DUBLIN-- BUSINESS WIRE --The nbsp Global Influencer Market By Application By End-user amp By Region- Forecast and Analysis - nbsp report has been added to nbsp ResearchAndMarkets com's nbsp offering Global Influencer Market By Application By End-user amp By Region-... Read more
he digital revolution in ecommerce has brought forth numerous innovations with the role of social media influencers standing out distinctly These online mavens each with distinct flair and following are crafting a new narrative in online marketing Central to this... Read more
The creator economy has evolved and the traditional power dynamics between brands and influencers have shifted No longer are brands the sole powerhouses and influencers aren't just individuals awaiting their big break They've become the landscape itself and shape consumer... Read more
The creator economy has entered a new phase of maturity with the addressable market for creators and influencers estimated at around billion in a figure projected to almost double over the next five years according to Goldman Sachs This explosive... Read more
Influencer marketing spend is expected to increase approximately times faster in than social ad spending Influencer ad spend is accelerating faster than investment in traditional adverts Brands were advised to consider adjusting their campaign strategies to align with the rising... Read more
As influencer marketing evolves, will companies and agencies experiment with new content tools such as bots?
Marketing agencies and brands are delving further into influencer marketing collaborating with everything from Artificial Virtual Influencers to Micro Influencers on Social Media Initially there were some doubts about the reliability of these investments but as the industry matures companies... Read more
As we inch closer to the influencer marketing landscape is brimming with potential for significant shifts and innovations Influencer marketing is an industry that s always on the move and right now it s gearing up for some big changes... Read more