Mar 06, 2024

of biz decision-makers consider B B monotonous creating an opportunity to redefine the categoryB B advertising is boring That s what nearly half of business buyers told PR Web in a survey And it seems to have gotten worse since... Read more

Feb 06, 2024

The following is an excerpt from the new book THE INFLUENCER INDUSTRY The Quest for Authenticity on Social Media by Emily Hund Check out the Capitalisn t interview with the book s author In the summer of Instagram released a... Read more

Jan 01, 2024

A town in the US state of Vermont closed its roads to tourists in September after a social media tag sparked a swarm of visitors that overwhelmed the rural destination Videos on TikTok were seen by thousands and the hashtag... Read more

Jan 17, 2024

Researchers from LUISS Guido Carli University have published a new study that examines whether and how subtle shifts in language arousal might shape consumer engagement and the way it affects perceptions of influencers' trustworthiness The study published in the Journal... Read more

Dec 27, 2023

In the ever-evolving landscape of digital marketing one strategy that has been gaining remarkable traction in is micro-influencer marketing A micro-influencer is an individual who has a smaller but highly engaged social media following within a specific niche They are... Read more

Mar 18, 2024

Influencer marketing continues to prove its value which is why it comes as little surprise that it is set to play a bigger role in product development impact the election and make headway into pharma and other industries Adam Rossow... Read more

Feb 27, 2024

Influencer amp Creator Marketing Continue to Differentiate In we are seeing greater acceptance and understanding of influencers and creators as two unique groups and services For a short time influencer marketing was an umbrella term and creators were a sub-category... Read more

Feb 28, 2024

Fashion has always been a popular and influential industry with trends that change each season and new designers emerging every year With the rise of social media fashion influencers have become an integral part of the industry using their platforms... Read more

Feb 19, 2024

Old-school marketing uses a broadcast strategy You create an ad and show it to as many people as possible who match your target market However today s social media marketing focus allows a more personalized approach for groups and individuals... Read more

Jan 09, 2024

The rise of nano influencers Leveraging small audiences for big impactIn the world of social media where the term influencer often conjures images of glamorous lifestyles and millions of followers a new trend is quietly taking the stage the rise... Read more

Feb 23, 2024

Brand interest in sponsored content as opposed to traditional social ads continues to rise and create opportunities for influencer partnerships with of brands intending to increase their influencer marketing investment this year My company's platform supports the relationship between brands... Read more

Dec 25, 2023

There is no doubt that the trend of Influencer Marketing has skyrocketed with social media feeds bombarded with influencer and business collaborations While this concept is certainly not a new one over the recent years the immense popularity of this... Read more