Influencer marketing continues to prove its value which is why it comes as little surprise that it is set to play a bigger role in product development impact the election and make headway into pharma and other industries Adam Rossow... Read more

Influencers aspire to turn likes into dollars through brand sponsorships but these deals can erode their reputations says research by Shunyuan Zhang Marketers should seek out authentic voices on YouTube not necessarily those with the most followersYouTube influencers amass followers... Read more

It was perhaps Leo Tolstoy who wrote that only an arrogant person considers himself perfect Conversely those harbouring delusions of self-perfection might also be actively courting arrogance The attack on cricketer Prithvi Shaw and a companion by a bunch of... Read more

According to IMARC Group the global fashion influencer marketing market size reached US Billion in Looking forward the market is expected to reach US Billion by exhibiting a growth rate CAGR of during - Digital and Social Media Proliferation The... Read more

Marketers continued to invest in creators in with short-form videos on TikTok Instagram and YouTube dominating The data comes from an analysis of million social-media posts from creators conducted by creator-marketing platform CreatorIQ which works with over brands and agencies... Read more

The online influencer market shows no signs of slowing down anytime soon According to new findings from influencer marketplace Collabstr will be a banner year for the influencer world but we can now expect an increasing amount of that action... Read more

Dubai sees massive influx of social media influencers as they seek to capitalise on lucrative branding opportunities and content creation collaborationsInfluencers from across the globe are relocating to Dubai to maximise opportunities for collaboration with other social media icons in... Read more

Boohoo is allowing thousands of social media influencers to launch personal pages on its website as the fashion retailer increases its investment into social commerce Its latest initative The Boohoo Collective allows online creators to curate an edit of their... Read more

Netflix is set to redefine the survival reality genre with its latest release The Influencer This high-stakes competition pits some of South Korea s most influential social media stars against each other in a battle for supremacy With a combined... Read more

Rabat - There s a new wave of chic influencers in town and they re not even human nbsp Meet the digital celebrities that are sweeping across TikTok Instagram and other platforms the AI influencers nbsp nbsp These influencers aren... Read more

Grocery shoppers are omnichannel shoppers our analyst Blake Droesch said on a recent Behind the Numbers Reimagining Retail podcast That means consumer packaged goods CPG brands should employ a mix of digital and in-store advertising strategies to engage customers where... Read more

Lead retail amp e-commerce analyst Claire Tassin looks to the future of product recommendations comparing emerging AI capabilities with the influencer economyEvery few weeks it seems someone declares the influencer economy dead The reality is far from it though the... Read more