By Yulia Aslamova Head of Asia DRIM- India's st performance-based influencer marketing platform If you re a startup chasing that million-dollar dream then you ve got to have this key marketing medium in your mix Influencer marketing today is a... Read more

When content creators took over Dubai Influencers offer top tips for social media at Billion SummitThe name of the summit derives from the total following of billion people approx of over influencers that took to the stage to deliver panel... Read more

Look around you Not as many people are picking up the daily newspaper or sitting through long commercials on TV However they do have one thing in common Regardless of the demographic they are scrolling social media on their phones... Read more

With the development of Web O users began joining social networks to read and gain knowledge and create content More and more user-generated content and usability have caused a shift in consumer perception The world of influencer marketing has seen... Read more

AI is growing faster than ever MarketsandMarkets predicts that the artificial intelligence market will skyrocket to billion by In this constantly changing environment you either adapt or risk falling behind As a result companies and businesses around the world are... Read more

Small and medium-sized enterprises SMEs in Oman are leveraging social media to boost visibility attract customers and develop their businesses Influencer marketing which involves famous personalities such as Messi Ronaldo and Beyonc is gaining popularity These partnerships offer brand recognition... Read more

Only about of influencers in India are able to monetize their content according to a BCG report presented at Waves Summit India has approximately million influencers with over followers Around of these influencers are classified as nano and micro influencers... Read more

Online accounts featuring children and their families generate millions of dollars for some influencer parents What are the effects on kids AYESHA RASCOE HOST I have three young kids and they love social media - especially videos of other families... Read more

Samsung has partnered with global creative network Iris and Skateboard GB to launch its new First Flips campaign The new campaign which aims to encourage more people to try skateboarding in the lead-up to the Paris Olympic Games is part... Read more

Royal Jordanian Airlines RJ announced its sponsorship of the Arab Influencers Gathering Kalam Madina to be held at the King Hussein Bin Talal Convention Center at the Dead Sea Jordan next October Kalam Madina is organized by OMNES Media through... Read more

Influencer marketing has been in existence for about a decade now During this time this brand promotion tactic has become increasingly popular among businesses of various sizes due to its effectiveness in reaching a wider audience and increasing brand awareness... Read more

The substantial growth of social media in the last two decades has amplified the power of the influencer a person with status celebrity and authority to affect trends and purchasing decisions of their followers But these shoppers and the brands... Read more