Influencer marketing continues to prove its value which is why it comes as little surprise that it is set to play a bigger role in product development impact the election and make headway into pharma and other industries Adam Rossow... Read more
Huda Beauty the cosmetics line by Huda Kattan has sold its ownership in fragrance brand Kayali nbsp Kayali which was founded by Huda and her sister Mona Kattan in will now operate as an independent company with Mona continuing on... Read more
Nearly three-quarters of Generation Z people born between and follow at least one influencer on social media platforms and nbsp buy things nbsp based on influencers recommendations This age group consists of around million people and nbsp counts for of... Read more
If you have a small following on social media it s tough to get your updates seen And it s even harder to get your shared links clicked on Finding social media influencers to collaborate with is a great way... Read more
The e-commerce giant intends to encourage collaborative shopping with new features that build out its TikTok-style content feed and a place to ask friends for feedback on purchases Amazon is adding new tools and features that encourage social shopping on... Read more
The Digital News Report by the Reuters Institute sheds light on the complex relationship between the public news outlets and social media platforms As we navigate one crisis after another the demand for reliable and independent journalism is higher than... Read more
Like every other e-commerce marketer you want to create a social commerce programme where you work with influencers to help sell out your products If that's not the case read here why you should Thandi Gama a fashion and lifestyle... Read more
When Lissette Calveiro first downloaded the Slack workspace for Women in Influencer Marketing in she was on the hunt for creators to book At the time she was the director of influencer marketing at advertising company Ogilvy and said she... Read more
The Evolution of Influencer Marketing Social Commerce s Impact on Brand-Consumer RelationshipsInfluencer marketing has come a long way since its inception What started as a simple word-of-mouth marketing strategy has now evolved into a full-fledged industry with brands allocating significant... Read more
The Netflix show you've been waiting forSince downloading TikTok in the first lockdown the Hype House collective have been on our radar And now they're on our TV screens too thanks to new Netflix reality show Hype House which gets... Read more
If there is one trend that will continue to see an upward swing more than ever it will be of brands investing in digital marketing via new tech tools Smart businesses are hopping on to the latest trends to incorporate... Read more
Founder and CEO of nbsp Sway Group an award-winning agency that specializes in influencer marketing with a focus on B C nano and micro campaignsIf there s a single type of content that is now officially king it s mobile-friendly... Read more