Nov 12, 2023

You re probably already familiar with the term influencer marketing but you may not have tried it out in your own business If you haven t you re probably wondering Do people even pay attention to influencers A shocking of... Read more

Mar 25, 2024

Gen Z marketing firm Screenshot Media has unveiled its global micro-influencer service Micro Boost helping brands and smaller influencers to develop partnerships The move which caters to both nano - k followers and micro k- k followers creators offers brands... Read more

Apr 04, 2024

Nothing has had marketers and creatives on their toes in the past few years like the rise of AI With the introduction of ChatGPT at the end of there was an underlying fear of human creativity being replaced That fear... Read more

Dec 18, 2023

Social media influencers are like modern-day famous people Back in the day everyone wanted to wear what Marilyn Monroe wore or drink the same beer as Elvis But now influencers can show off products to many people online Influencers aren't... Read more

Jan 15, 2024

The rise of influencer marketing has revolutionized the world of e-commerce In fact influencer marketing is a billion industry By tapping into the power of social media influencers small and large businesses have found a new and effective way to... Read more

Sep 14, 2023

The FMCG giant has created a coalition of partners to help content creators feel more confident when posting about sustainability Unilever is calling on content creators to speak up about sustainability as it launches a coalition of partners to address... Read more

Oct 10, 2023

As men s style videos have continued to grow in popularity on TikTok many influencers are homing in on their content by creating videos geared toward specific types of dressing With this year s increase in weddings and wedding-related events... Read more

Dec 11, 2023

According to IMARC Group the global fashion influencer marketing market size reached US Billion in Looking forward the market is expected to reach US Billion by exhibiting a growth rate CAGR of during - Digital and Social Media Proliferation The... Read more

Dec 06, 2023

B B brands are beginning to embrace influencers as an effective tactic toward marketing KPIs In fact recent data from Ogilvy found that of chief marketing officers are actively executing influencer strategies It s clear that influencer marketing efforts are... Read more

Dec 05, 2023

With new categories where innovation meets recognition in the ever-evolving influencer marketing landscape the GIMA Entry Kit is now available to download Evolve and prosper One of the pivotal shifts in the industry that the GIMAs are acknowledging is the... Read more

Jan 23, 2024

In the era of social media dominance the term influencer has transformed into a mainstream profession referring to individuals with a dedicated following who wield influence in specific niches As people increasingly rely on social platforms for daily consumption influencers... Read more

Oct 10, 2023

Online gaming influencers are cashing in on their growing popularity as advertisers increase their ad spend by - With the festive season around the corner brands are turning to these influencers to create sponsored content and promote deals on gaming... Read more