Influencer marketing is maturing as a business for many marketers and media agencies as they find ways to leverage creator content and gain new audiences From using artificial virtual influencers to micro influencers on social media agencies and brands are... Read more

Influencer marketing has become one of the fastest and most effective means to reach audiences now Social media platforms are becoming an important point of contact with the audience The impact of social media is best seen when the right... Read more

As TikTok videos featuring popular influencers peddle health advice a new study spotlights alarming trends prompting urgent calls for integrating credible medical information into the digital landscape In an era where social media apps are shaping global discourse a recent... Read more

That s the current price of a -second commercial during NBC s Sunday Night Football as Ad Age s Parker Herren reports in What TV commercials cost in the - season In addition to revealing the price tags for commercial... Read more

There is no doubt that the trend of Influencer Marketing has skyrocketed with social media feeds bombarded with influencer and business collaborations While this concept is certainly not a new one over the recent years the immense popularity of this... Read more

Small and medium-sized enterprises SMEs in Oman are leveraging social media to boost visibility attract customers and develop their businesses Influencer marketing which involves famous personalities such as Messi Ronaldo and Beyonc is gaining popularity These partnerships offer brand recognition... Read more

Influencer marketing is a strategy that involves partnering with influential individuals or organisations to promote a brand product or service These influencers have a substantial following and a strong presence on social media platforms or other online channels Influencer marketing... Read more

Snapchat s nbsp adding a new safety feature to its Snap Map with parents now able to request that their teen share their real time location in the app As you can see in this example the new function will... Read more

When Lissette Calveiro first downloaded the Slack workspace for Women in Influencer Marketing in she was on the hunt for creators to book At the time she was the director of influencer marketing at advertising company Ogilvy and said she... Read more

A new nbsp survey conducted nbsp by nbsp Matter Communications nbsp in the US nbsp reveals consumers are making purchase decisions based on influencer content The data shows of respondents have either researched purchased or considered purchasing a product or... Read more

Given the sheer size and scale of the influencer ecosystem the industry has several expectations from the sector in the coming year For starters it hopes the business moves towards more standardization and consistency in commercial terms and better regulationThere... Read more

I don t really get Meta s angle with AI chatbots at present Last September at its Connect Conference where the company showcases its latest tech advances and projects Meta s big announcement was celebrity-styled chatbots which using the magic... Read more