In the aftermath of the budget speech businesses often tighten their purse strings with marketing budgets frequently being the first to face cuts However some experts warn that hastily reducing marketing investment could lead to greater financial losses in the... Read more

Advertonclick With global spending on social media advertising is expected to grow to billion by Dubai United Arab Emirates November Joyo Technology Pte Ltd the owner and operator of the Kwai short-video sharing App has revealed a contract agreement with... Read more

A growing number of influencers believe the Gulf is at the forefront of regional transformation especially in the tourism and entertainment sectors Among the standout nations the UAE emerged as the top pick with per cent of surveyed creators pointing... Read more

Jordan Carroll of influencer marketing shop The Fifth shares a humanist approach to the industry s obsession with AI including a damning indictment of so-called AI influencers The influencer marketing industry has long been known for volatile supply chains ever-changing... Read more

Experts say since the industry is based on trust it is up to influencers to adhere to the existing guidelinesAs more brands move to influencer marketing to promote their products and services the Advertising Standards Council of India ASCI has... Read more

The latest HypeAuditor State of Influencer Report highlights major global influencer trends across TikTok Instagram and YouTube The report projects that global expenditure on Instagram influencer marketing will peak at an astounding USD billion by An upsurge in social e-commerce... Read more

Get actionable tips for finding industry experts ensuring value alignment and amplifying influencer content across channels What s the key to B B marketing success Influencers B B influencer marketing involves collaborations between creators and brands to develop and share... Read more

I don t really get Meta s angle with AI chatbots at present Last September at its Connect Conference where the company showcases its latest tech advances and projects Meta s big announcement was celebrity-styled chatbots which using the magic... Read more

Publicis Groupe announced Wednesday it acquired Captiv adding another influencer marketing platform to its portfolio Publicis acquired Influential back in July As influencer marketing evolves from a cottage industry to a popular and ever-growing channel traditional agencies are buying influencer... Read more

The evolution of the influencer marketing industry and the economyHypeAuditor found that despite the economic slowdown and reviewed marketing budgets brands are still expected to continue to invest in influencer marketing While overall marketing budgets may be revised downward brands... Read more

YouTube s added another way to drive traffic to your site via paid promotions with a new nbsp Website Visits goal nbsp that s been added to its direct campaign options available within YouTube Studio As you can see in... Read more

A new nbsp survey conducted nbsp by nbsp Matter Communications nbsp in the US nbsp reveals consumers are making purchase decisions based on influencer content The data shows of respondents have either researched purchased or considered purchasing a product or... Read more