A two-day summit in Dubai brought thousands of content creators together in a glimpse of what the future of this multibillion-dollar sector could look likeTne of the main indicators of the generation gap is the rise of social media particularly... Read more

When Lissette Calveiro first downloaded the Slack workspace for Women in Influencer Marketing in she was on the hunt for creators to book At the time she was the director of influencer marketing at advertising company Ogilvy and said she... Read more

A few days ago I attended an excellent Digital Summit organised by Kantar the data and insights consulting company It was a well curated event full of relevant new information and insights about the digital marketing world A wide range... Read more

The newest law is just a start in legal protections for influencers children with further safeguards possible in other statesWhen Shreya Nallamothu then turned to YouTube to combat the loneliness of the first months of the coronavirus pandemic she watched... Read more

As premieres become top-shelf content in their own right creators enlisted by studios to hype events carve out steady gigs I went from literally working part-time for like an hour to actually being able to pay my bills and pay... Read more

Over the years influencer marketing has gone from a nice-to-have to must-have when it comes to marketing strategy The momentum influencer marketing has picked up isn t slowing anytime soon the industry is expected to be valued at billion this... Read more

In a recent review published in Social Science amp Medicine researchers assess previous research on the impact of social media influencers SMI on adolescent health The study findings indicate that although SMIs can harm mental and physical health their influence... Read more

As we all reflect on the past year and the moments that had the biggest impact on our lives and culture we at Mozilla can t help but call out nbsp Artificial Intelligence nbsp AI and the way it has... Read more

Alix Earle is a -year-old influencer and a college student at the University of Miami In the last month she's skyrocketed to fame gaining almost million followers on TikTok Here's a bit more about her and how she became so... Read more

F ilte Ireland spent nearly paying social-media influencers to promote various destinations around Ireland over the past two years The tourism authority forked out fees nbsp ranging from to to well-known personalities between August and nbsp December Figures released under... Read more

Businesses can struggle to achieve brand recognition as consumers live in a crowded media landscape that bombards them with messages everywhere they look One corporate strategy is to build business and brand awareness by using nbsp social influencers people who... Read more

Adidas made stars designers rather than ambassadors Almost a decade on everyone s still following suit In fashion the role of creative director has always been considered sacred Major designers bonafide celebrities in their own right play musical chairs for... Read more