A cultural shift is taking place before our eyes Influencers are leaning into celebrity culture while more traditional celebrities are going viral on social media This means brands need to move with the times to tap into a new era... Read more
Share of marketing budgets spent on influencer marketing worldwide During a global survey among marketing agencies and brands percent of respondents stated they invested to percent of their marketing budget into influencer marketing Another percent devoted more than percent to... Read more
Ways to Identify Influencers Worth Your Brand's Time and MoneyIn the current digital marketing landscape few advertising options are more popular than nbsp influencer marketing After reaching a global market of nbsp billion in of brands report that they find... Read more
He broke into Hollywood at months old gurgling and crying on cue in the silent comedy film Skinner s Baby At years old he shot to fame playing the role of a pitiful innocent street urchin in The Kid alongside... Read more
Generation X is nbsp often described nbsp using modifiers like lost forgotten and invisible and those labels also apply to the cohort s activities on nbsp TikTok According to research published by the media agency nbsp Wavemaker influencer marketing campaigns... Read more
Influencer marketing has been mainstream for some time now with many businesses using it to increase exposure of their brand products or services However despite its consistent growth in the nbsp digital marketing nbsp community there are still plenty of... Read more
Every social media app has rolled out a shopping function nbsp Instagram nbsp has Instagram Shopping so that users can buy wares without leaving the app TikTok has shoppable ads nbsp YouTube nbsp has Shopping for creators to embed products... Read more
In the era of social media dominance the term influencer has transformed into a mainstream profession referring to individuals with a dedicated following who wield influence in specific niches As people increasingly rely on social platforms for daily consumption influencers... Read more
Founded by nbsp Robin str m nbsp and brothers nbsp Gustaf nbsp and nbsp Emil Smith nbsp in Wehype announces its plans to partner with nbsp Appsflyer nbsp and nbsp Adjust Wehype intends to support its expansion by integrating the... Read more
The FMCG giant has created a coalition of partners to help content creators feel more confident when posting about sustainability Unilever is calling on content creators to speak up about sustainability as it launches a coalition of partners to address... Read more
A new study was conducted by nbsp Adobe nbsp this year to find out which time of the year influencers felt the most productive Turns out it is the holiday season According to the study influencers have been working non-stop... Read more
F ilte Ireland spent nearly paying social-media influencers to promote various destinations around Ireland over the past two years The tourism authority forked out fees nbsp ranging from to to well-known personalities between August and nbsp December Figures released under... Read more