New research suggests that marketers are becoming increasingly invested in influencer marketing but they are prioritizing the measurement of its impact as they shift toward this tactic CreatorIQ recently nbsp published nbsp its Influencer Marketing Trends Report and statistics indicated... Read more

Some analysts estimate that the overall influencer marketing market has nbsp surpassed billion But as influencer marketing has evolved so has the relationship between brands and creators The latest trend Hiring influencers as in-house staff The most recent example is... Read more

Luka Sabbat was a -year-old model and actor best known for playing a character based on himself on the TV show Grown-ish and for reportedly dating a Kardashian More importantly he had million Instagram followers The terms of the deal... Read more

One of the prominent companies specialising in influencer-marketing campaigns for music clients is up for sale The company is VoxFeed whose lead investor Agave Lab Ventures is seeking buyers for the company by the end of this year Why The... Read more

A cultural shift is taking place before our eyes Influencers are leaning into celebrity culture while more traditional celebrities are going viral on social media This means brands need to move with the times to tap into a new era... Read more

Major Chinese marketing agency BlueFocus said it will indefinitely end hiring of third-party human copywriters and designers and instead embrace ChatGPT-like artificial intelligence AI tools adding to concerns about the impact of the technology on jobs The Beijing-based company said... Read more

This story is part of Glossy s Look Ahead series breaking down what brand and retailer executives can expect from the fashion and beauty landscapes in Click here for more stories in this series The concept of authenticity is nothing... Read more

Explore the burgeoning phenomenon of virtual influencers shaping the digital landscape with their unique presence and impact In the ever-evolving digital marketing landscape in a remarkable trend is taking shape fundamentally altering the nature of influence and brand promotion the... Read more

Unlike their macro and celebrity counterparts they embody the authenticity of everyday people fostering genuine connections with their audienceIn the ever-changing world of social media marketing nano influencers are becoming a significant presence giving brands a different way to connect... Read more

DUBAI th March WAM -- The Dubai Press Club DPC today hosted a special gathering to discuss the role of digital platforms in fostering social cohesion promoting shared responsibility and preserving cultural identity The session held as part of its... Read more

B B brands are beginning to embrace influencers as an effective tactic toward marketing KPIs In fact recent data from Ogilvy found that of chief marketing officers are actively executing influencer strategies It s clear that influencer marketing efforts are... Read more

TikTok s got a new way for entertainment brands to tap into the collective in-app hype around movie and TV shows with TikTok Spotlight offering a more comprehensive way to access fan engagement in the app nbsp nbsp As you... Read more