Dec 18, 2023

Lead retail amp e-commerce analyst Claire Tassin looks to the future of product recommendations comparing emerging AI capabilities with the influencer economyEvery few weeks it seems someone declares the influencer economy dead The reality is far from it though the... Read more

May 08, 2024

With media spend on the global influencer market expected to approach billion this year a new research report has been released by Snapchat and MCN nbsp It revealed how content creators and brand-sponsored content could push the industry even further... Read more

Jan 12, 2023

Since the rise of influencer marketing first-party influencer marketing data has been a game changer for brands everywhere What is it exactly Well it s information collected by a brand about the bodies it deals with This could be consumers... Read more

Feb 22, 2023

Businesses can struggle to achieve brand recognition as consumers live in a crowded media landscape that bombards them with messages everywhere they look One corporate strategy is to build business and brand awareness by using nbsp social influencers people who... Read more

Sep 02, 2023

He broke into Hollywood at months old gurgling and crying on cue in the silent comedy film Skinner s Baby At years old he shot to fame playing the role of a pitiful innocent street urchin in The Kid alongside... Read more

Sep 07, 2023

Key stat nbsp US influencer marketing spend will grow more than three times faster than social ad spend in and it will remain ahead through according to our forecast Beyond the chart The Hollywood strikes have helped the creator economy... Read more

Sep 01, 2023

TikTok is an essential promotional tool for music artists and record labels Songs can rise up organically on the app even if they've been outside the mainstream for decades Marketers can also hire influencers to help a song take off... Read more

Sep 21, 2023

The term content creator is one that s used more often than most of us would like In today s booming digital sector it makes sense why people are flocking to social media apps and websites to learn how they... Read more

Nov 07, 2023

As mom influencers juggle professional and personal commitments is the post-pandemic world posing more challenges Soon after her marriage Shilpa Kamdar had to prioritise her family because her mother-in-law who was diagnosed with cancer needed her attention After her demise... Read more

Dec 11, 2022

When content creators took over Dubai Influencers offer top tips for social media at Billion SummitThe name of the summit derives from the total following of billion people approx of over influencers that took to the stage to deliver panel... Read more

Aug 16, 2023

As TikTok videos featuring popular influencers peddle health advice a new study spotlights alarming trends prompting urgent calls for integrating credible medical information into the digital landscape In an era where social media apps are shaping global discourse a recent... Read more

Oct 24, 2023

The Business of Influence is the latest addition in Style ID Africa's commitment to empowering the influencer marketing industry across the African continent It might seem like everyone around you is an influencer or content creator but there s still... Read more