A general rule in influencer marketing is that smaller artists get higher engagement rates Partnering with a large creator will undoubtedly increase the number of people who view your work but smaller producers' following are more inclined to engage with... Read more

Influencer marketing has become one of the fastest and most effective means to reach audiences now Social media platforms are becoming an important point of contact with the audience The impact of social media is best seen when the right... Read more

Traditionally many companies have used an illustrated or animated spokesperson or corporate mascot as the face of their brand think Tony the Tiger the Jolly Green Giant and the Geico Gecko Given the success that some of these characters have... Read more

Look around you Not as many people are picking up the daily newspaper or sitting through long commercials on TV However they do have one thing in common Regardless of the demographic they are scrolling social media on their phones... Read more

In the influencer marketing industry was valued at US billion and that number is expected to grow to US billion by the end of For brands who have not yet taken advantage of marketing through influencers across social media platforms... Read more

Only about of influencers in India are able to monetize their content according to a BCG report presented at Waves Summit India has approximately million influencers with over followers Around of these influencers are classified as nano and micro influencers... Read more

Once considered just a trend influencer marketing is now increasingly becoming a significant part of a brand s marketing strategy As per recent industry estimates India s influencer marketing industry will be worth Rs crore by nbsp This projected growth... Read more

YouTube s testing out a new way to encourage participation with Shorts by copying nbsp Instagram s Add Yours sticker which itself was duplicated from TikTok s Duet option Originality is overrated anyway I guess but then again the platforms... Read more

The Department of Consumer Affairs has recently said that the government is putting out guidelines for influencers promoting health and wellness products and services It will become mandatory for influencers in this category to display their qualifications to the department... Read more

Brands have long recognized the power of celebrities to influence the buying decisions of consumers But the advent of reality TV followed by the creation and growth of social media networks have given rise to an entirely new breed of... Read more

Did you know that of millennials trust product recommendations from influencers Meanwhile the trust level declines to for product recommendations that come from celebrities But don t make the mistake of assuming only millennials listen to influencers Whatever your business... Read more

On today's episode we discuss how customer programs are moving into the spotlight why buyers are rejecting traditional B B experiences how influencer marketing will find its way into the business world and more Tune in to the discussion with... Read more