Explore the burgeoning phenomenon of virtual influencers shaping the digital landscape with their unique presence and impact In the ever-evolving digital marketing landscape in a remarkable trend is taking shape fundamentally altering the nature of influence and brand promotion the... Read more

The fintech company will offer financing to GameInfluencer clients allowing them to expand their influencer marketing campaigns Sanlo the financial operating system that helps game and app developers scale has announced a new partnership with gaming influencer marketing company GameInfluencer... Read more

A general rule in influencer marketing is that smaller artists get higher engagement rates Partnering with a large creator will undoubtedly increase the number of people who view your work but smaller producers' following are more inclined to engage with... Read more

In the influencer marketing industry was valued at US billion and that number is expected to grow to US billion by the end of For brands who have not yet taken advantage of marketing through influencers across social media platforms... Read more

The steady popularity of influencer marketing coupled with rapid advancements in AI and metaverse technology is fueling the growth of a new social media superstar virtual influencers These computer-generated personalities function a lot like real human influencers They post selfies... Read more

Traditionally many companies have used an illustrated or animated spokesperson or corporate mascot as the face of their brand think Tony the Tiger the Jolly Green Giant and the Geico Gecko Given the success that some of these characters have... Read more

Major Chinese marketing agency BlueFocus said it will indefinitely end hiring of third-party human copywriters and designers and instead embrace ChatGPT-like artificial intelligence AI tools adding to concerns about the impact of the technology on jobs The Beijing-based company said... Read more

Just when Bollywood declared them retired social media lapped up the old-school actresses as modern muses for high fashion From gracing the cover of top glossies to endorsing luxury brands and flaunting their fineries veteran actresses in their late s... Read more

Grocery shoppers are omnichannel shoppers our analyst Blake Droesch said on a recent Behind the Numbers Reimagining Retail podcast That means consumer packaged goods CPG brands should employ a mix of digital and in-store advertising strategies to engage customers where... Read more

TikTok shop has enlisted creators to promote their Deals For You Days as the platform seeks to rival Amazon Prime Day At the end of June TikTok announced their first-ever Deals For You Days which would take place on July... Read more

In the era of social media dominance the term influencer has transformed into a mainstream profession referring to individuals with a dedicated following who wield influence in specific niches As people increasingly rely on social platforms for daily consumption influencers... Read more

Social media creators and nbsp influencers are earning nbsp more than ever now Influencers are one of the highest-paid people and today we share how they engage their potential clients Being a social media star is a hard job Influencers... Read more