LinkedIn is moving into influencer marketing to leverage its massive user base and boost income as its revenue growth has stagnated since The platform owned by Microsoft now offers Thought Leader ads to promote posts from users with large followings... اقرأ أكثر

The fintech company will offer financing to GameInfluencer clients allowing them to expand their influencer marketing campaigns Sanlo the financial operating system that helps game and app developers scale has announced a new partnership with gaming influencer marketing company GameInfluencer... اقرأ أكثر

Just when Bollywood declared them retired social media lapped up the old-school actresses as modern muses for high fashion From gracing the cover of top glossies to endorsing luxury brands and flaunting their fineries veteran actresses in their late s... اقرأ أكثر

As influencer marketing matures marketers are seeking longer-term relationships with influencers themselves as well as influencer marketing agencies Agency execs at influencer marketing agencies say that they ve seen a significant uptick over the last months and even more so... اقرأ أكثر

A general rule in influencer marketing is that smaller artists get higher engagement rates Partnering with a large creator will undoubtedly increase the number of people who view your work but smaller producers' following are more inclined to engage with... اقرأ أكثر

Traditionally many companies have used an illustrated or animated spokesperson or corporate mascot as the face of their brand think Tony the Tiger the Jolly Green Giant and the Geico Gecko Given the success that some of these characters have... اقرأ أكثر

In the influencer marketing industry was valued at US billion and that number is expected to grow to US billion by the end of For brands who have not yet taken advantage of marketing through influencers across social media platforms... اقرأ أكثر

The steady popularity of influencer marketing coupled with rapid advancements in AI and metaverse technology is fueling the growth of a new social media superstar virtual influencers These computer-generated personalities function a lot like real human influencers They post selfies... اقرأ أكثر

Social media creators and nbsp influencers are earning nbsp more than ever now Influencers are one of the highest-paid people and today we share how they engage their potential clients Being a social media star is a hard job Influencers... اقرأ أكثر

Major Chinese marketing agency BlueFocus said it will indefinitely end hiring of third-party human copywriters and designers and instead embrace ChatGPT-like artificial intelligence AI tools adding to concerns about the impact of the technology on jobs The Beijing-based company said... اقرأ أكثر

A cultural shift is taking place before our eyes Influencers are leaning into celebrity culture while more traditional celebrities are going viral on social media This means brands need to move with the times to tap into a new era... اقرأ أكثر

In the era of social media dominance the term influencer has transformed into a mainstream profession referring to individuals with a dedicated following who wield influence in specific niches As people increasingly rely on social platforms for daily consumption influencers... اقرأ أكثر