Influencers and viral social media trends aren t just shaping Gen-Z s fashion choices They re also impacting the generation s financial habits Nearly percent of Gen-Zers admit to being influenced by a financial trend they discovered online according to... Read more

Miami FL January -- PR com -- The Influencer Marketing Factory has signed another creative into their roster of talents that will be represented by the agency Aliza Reynosa is a newly signed TikTok creator that is now part of... Read more

Gen Z the most zealous digital natives have grown up on social media platforms It s not merely a part of their life it pretty much dictates their everyday decisions But who is behind shaping their decisions thoughts and opinions... Read more

In today s digital age consumers have access to a wealth of information that helps them make informed decisions especially when choosing a restaurant In this context online reviews and social media platforms have become vital for diners to share... Read more

OMNES Influencers a joint venture between OMNES Media and Shams Media Services A Sharjah Media City subsidiary has launched specialized influencer networks targeting multiple business segments The specialist networks are made up of a mix of local and international influencers... Read more

The days when in-person buying was a preferred choice of consumers are long behind Ever since the advent of social media the interaction communication and connection between individuals have increased to a profound level Today these platforms have evolved into... Read more

Influencer marketing is a booming business In fact according to studies it s expanding to be a billion industry In and beyond there are so many ways to make money online for people of all walks of life and with... Read more

What is having others market your product or service for you if not the essence of influencer marketing Here we delve into the tightly coupled relationship between influencers and affiliates how they differ how they overlap and where they're going... Read more

Two splashy group excursions to the United Arab Emirates illustrate the new economics of celebrity marketing where luxe vacations are traded for TikTok mentionsBeyonc performed during the opening weekend of Atlantis the Royal a new luxury beach resort in Dubai... Read more

The Flip shopping app is a TikTok knockoff filled only with videos earning affiliate revenue For a month I tried my hand at influencing strangers Flip is filled with influencer videos if they were made by aliens They follow the... Read more

Just when Bollywood declared them retired social media lapped up the old-school actresses as modern muses for high fashion From gracing the cover of top glossies to endorsing luxury brands and flaunting their fineries veteran actresses in their late s... Read more

Day Two ended with performances from Jack Harlow and Florence The Machine Day Two of Cannes was in a word windy It took all my strength not to get choked by my press-badge lanyard It s true what they say... Read more