The days of spray-and-pray advertising are dead They have been for a long time These days nbsp audience targeting nbsp is a critical part of any marketing campaign Most marketers use Big Data the decade's sexiest buzzword to target prospects... Read more

Company s Influencer Marketing Managed Services Team Takes Home Three Platinum AwardsOrlando Florida May GLOBE NEWSWIRE -- nbsp IZEA Worldwide Inc nbsp NASDAQ nbsp IZEA the premier provider of influencer marketing technology data and services for the world s leading... Read more

Millennials born between the early s and the mid- s have grown up in an era where social media platforms like Facebook Instagram YouTube and Twitter have become powerful tools for information entertainment and influence he digital era has witnessed... Read more

Zefmo s influencer marketing report shares the industry s progress and provides a peek into the global trends of nbsp The hyperlocal micro-influencers are disrupting the Indian influencer economy Brands are tapping into these hyperlocal micro influencers sticky engagement quotient... Read more

Two splashy group excursions to the United Arab Emirates illustrate the new economics of celebrity marketing where luxe vacations are traded for TikTok mentionsBeyonc performed during the opening weekend of Atlantis the Royal a new luxury beach resort in Dubai... Read more

How many of us have dined out at a new restaurant or stayed at a hotel based on recommendations we read on nbsp social media The answer is probably most of us but do nbsp influencers nbsp still have the... Read more

In today s digital age consumers have access to a wealth of information that helps them make informed decisions especially when choosing a restaurant In this context online reviews and social media platforms have become vital for diners to share... Read more

Marketers continued to invest in creators in with short-form videos on TikTok Instagram and YouTube dominating The data comes from an analysis of million social-media posts from creators conducted by creator-marketing platform CreatorIQ which works with over brands and agencies... Read more

Share of marketing budgets spent on influencer marketing worldwide During a global survey among marketing agencies and brands percent of respondents stated they invested to percent of their marketing budget into influencer marketing Another percent devoted more than percent to... Read more

Ask a million entrepreneurs what they think you need to do to succeed and very close to a million of them will say work hard--really really hard In our always-on digital world that often means entrepreneurs labor at online tasks... Read more

Alix Earle is a -year-old influencer and a college student at the University of Miami In the last month she's skyrocketed to fame gaining almost million followers on TikTok Here's a bit more about her and how she became so... Read more

Gen Z the most zealous digital natives have grown up on social media platforms It s not merely a part of their life it pretty much dictates their everyday decisions But who is behind shaping their decisions thoughts and opinions... Read more