Over the years influencer marketing has gone from a nice-to-have to must-have when it comes to marketing strategy The momentum influencer marketing has picked up isn t slowing anytime soon the industry is expected to be valued at billion this... Read more

A new study was conducted by nbsp Adobe nbsp this year to find out which time of the year influencers felt the most productive Turns out it is the holiday season According to the study influencers have been working non-stop... Read more

Every CMO s challenge with influencer marketing is that it can be difficult to measure the effectiveness of campaigns Additionally not all influencers may be transparent about their audiences or true engagement leading to massive credibility issues It can also... Read more

The newest law is just a start in legal protections for influencers children with further safeguards possible in other statesWhen Shreya Nallamothu then turned to YouTube to combat the loneliness of the first months of the coronavirus pandemic she watched... Read more

Aika Kittie is a self-described digital dream girl who posts racy content If you scroll through her Instagram profile you'll find photos of her in bikinis and lingerie at the beach pool and in the snow which she shares with... Read more

With so many influencers and creators now launching their own product lines which are receiving tremendous love from their followers going forward there is a perspective for brands to start thinking of product line collaborations too and not just a... Read more

Posting content online about her lifestyle nbsp started out as a hobby for Upasana Kochhar in Delhi But when the former strategy director for a large advertising agency was nbsp stuck at home during the pandemic-induced lockdown nbsp in Ms... Read more

Influencer rates are rising brands are seeking communities and people particularly Gen Z are growing wary of influencers promoted products In response some marketers particularly those in the CPG and retail space are banking on user-generated content UGC to reach... Read more

TikTok is an essential promotional tool for music artists and record labels Songs can rise up organically on the app even if they've been outside the mainstream for decades Marketers can also hire influencers to help a song take off... Read more

There once was a time when many people seemed to eat up the content from influencer trips to nbsp Coachella nbsp and nbsp Paris Fashion Week But those days may be over Based on the internet s reception it seems... Read more

Influencer Technology and the Power of Micro-Influencers A New Marketing StrategyInfluencer technology and the power of micro-influencers have emerged as a new marketing strategy that has been transforming the way brands and businesses connect with their target audience This innovative... Read more

Like every other e-commerce marketer you want to create a social commerce programme where you work with influencers to help sell out your products If that's not the case read here why you should Thandi Gama a fashion and lifestyle... Read more