With media spend on the global influencer market expected to approach billion this year a new research report has been released by Snapchat and MCN nbsp It revealed how content creators and brand-sponsored content could push the industry even further... Read more
Founded by nbsp Robin str m nbsp and brothers nbsp Gustaf nbsp and nbsp Emil Smith nbsp in Wehype announces its plans to partner with nbsp Appsflyer nbsp and nbsp Adjust Wehype intends to support its expansion by integrating the... Read more
He broke into Hollywood at months old gurgling and crying on cue in the silent comedy film Skinner s Baby At years old he shot to fame playing the role of a pitiful innocent street urchin in The Kid alongside... Read more
The Flip shopping app is a TikTok knockoff filled only with videos earning affiliate revenue For a month I tried my hand at influencing strangers Flip is filled with influencer videos if they were made by aliens They follow the... Read more
Today every marketer has influencer marketing at the top of their minds It has generated a tremendous tsunami over social media in just a few short years The reason is due to these influencers' devoted following of customers When such... Read more
Founder and CEO of nbsp Sway Group an award-winning agency that specializes in influencer marketing with a focus on B C nano and micro campaignsIf there s a single type of content that is now officially king it s mobile-friendly... Read more
Sephora has dropped Addison Rae s Item Beauty and Hyram Yarbro s Selfless by Hyram which launched at the retailer to much fanfare in Both influencers failed to develop brands that resonated with their followers Sephora has lost confidence in... Read more
Millennials born between the early s and the mid- s have grown up in an era where social media platforms like Facebook Instagram YouTube and Twitter have become powerful tools for information entertainment and influence he digital era has witnessed... Read more
Influencers need to pay tax and register with the authorities or face potential jail timeAll UAE-based influencers are required to register with the Federal Tax Authority even if they are not liable to pay the percent corporate tax The UAE... Read more
The Digital News Report by the Reuters Institute sheds light on the complex relationship between the public news outlets and social media platforms As we navigate one crisis after another the demand for reliable and independent journalism is higher than... Read more
With the development of Web O users began joining social networks to read and gain knowledge and create content More and more user-generated content and usability have caused a shift in consumer perception The world of influencer marketing has seen... Read more
Advertisers are once again taking a closer look at the relationship between brands and influencers questioning who is responsible for brand deals and who is held accountable if and when things go wrong This comes after fast-fashion giant Shein recently... Read more