In the rapidly evolving landscape of digital marketing the emergence of artificial intelligence AI influencers marks a significant turning point particularly in the realm of sustainable branding These digital entities powered by advanced AI offer a unique blend of innovation... Read more
Nothing has had marketers and creatives on their toes in the past few years like the rise of AI With the introduction of ChatGPT at the end of there was an underlying fear of human creativity being replaced That fear... Read more
Once considered just a trend influencer marketing is now increasingly becoming a significant part of a brand s marketing strategy As per recent industry estimates India s influencer marketing industry will be worth Rs crore by nbsp This projected growth... Read more
Grocery shoppers are omnichannel shoppers our analyst Blake Droesch said on a recent Behind the Numbers Reimagining Retail podcast That means consumer packaged goods CPG brands should employ a mix of digital and in-store advertising strategies to engage customers where... Read more
Gen Z the most zealous digital natives have grown up on social media platforms It s not merely a part of their life it pretty much dictates their everyday decisions But who is behind shaping their decisions thoughts and opinions... Read more
Independent agency Goat this month appointed a new director to lead the U S market as it continues growing in influencer marketing More and more marketers are after influencers to up their marketing game But the secret to success Goat... Read more
INFLUENCERS IN IRELAND have been instructed from today to use the hashtag Ad if their social media posts contain branded gifts or feature their own products The new rules have been devised by the Consumer Protection Commission CCPC and the... Read more
OMNES Influencers a joint venture between OMNES Media and Shams Media Services A Sharjah Media City subsidiary has launched specialized influencer networks targeting multiple business segments The specialist networks are made up of a mix of local and international influencers... Read more
Previously the bill restricted influencer marketing to only licensed crypto firms of which there are currently none in France French lawmakers have agreed to tone down the restrictions on a bill first proposed in March that would have severely restricted... Read more
Marketers continued to invest in creators in with short-form videos on TikTok Instagram and YouTube dominating The data comes from an analysis of million social-media posts from creators conducted by creator-marketing platform CreatorIQ which works with over brands and agencies... Read more
The landscape of influencer marketing is embracing an exciting and highly effective shift toward affiliate marketing as a strategic influencer approach This isn't just another trend it's a game-changing method that's gaining traction for its ability to forge lasting relationships... Read more
Event at Thumbay Medicity in Ajman to give away Top Healthcare Influencers Awards Ajman The healthcare and digital media landscapes are set to converge as Thumbay Group announces the Healthcare Influencers Summit a pioneering event scheduled for Saturday February at... Read more