Washington About of people between the ages of and use Instagram and it s hard to spend much time scrolling without encountering a sponsored post from an influencer The same holds true for just about any other social media platform... Read more

Influencer marketing has disrupted the communication landscape like never before However the mere mention of the term is eponymous with B C marketing wherein it generates instant outcomes It is not uncommon to see surging sales for an apparel brand... Read more

The French Parliament will vote on a law to regulate social media influencers today The law aims to improve transparency around the advertisements social media influencers take part in and unsure non-EU influencers follow French and EU law in the... Read more

Gen Z the most zealous digital natives have grown up on social media platforms It s not merely a part of their life it pretty much dictates their everyday decisions But who is behind shaping their decisions thoughts and opinions... Read more

The Flip shopping app is a TikTok knockoff filled only with videos earning affiliate revenue For a month I tried my hand at influencing strangers Flip is filled with influencer videos if they were made by aliens They follow the... Read more

Influencer marketing is a powerful tool that brands can use to connect with their target audiences Though mega-celebrities think Kim Kardashian often steal the macro-influencer spotlight marketers should also be looking at micro-influencers Their authentic connections with niche audiences can... Read more

When you re looking to get your message out to the world it s often smart to enlist the support of an influencer who speaks to your audience But staying on top of all the latest trends and figuring out... Read more

Social media influencers are like modern-day famous people Back in the day everyone wanted to wear what Marilyn Monroe wore or drink the same beer as Elvis But now influencers can show off products to many people online Influencers aren't... Read more

LIVC's Integration of BrandSpike and Gofamer Will Create a Data-Driven Platform to Match Brands with Influencers and Creators in More Powerful and Meaningful WaysSAN DIEGO CA ACCESSWIRE February nbsp Live Current Media Inc Live Current or the Company OTCQB LIVC... Read more

New services are springing up to help indie businesses in beauty get off the ground so Cosmetics Business trialled the optionsSince the days of YouTuber Zoella s Superdrug range and the Chapman sisters Pixiwoo there has long been a precedent... Read more

Sephora has dropped Addison Rae s Item Beauty and Hyram Yarbro s Selfless by Hyram which launched at the retailer to much fanfare in Both influencers failed to develop brands that resonated with their followers Sephora has lost confidence in... Read more

Two splashy group excursions to the United Arab Emirates illustrate the new economics of celebrity marketing where luxe vacations are traded for TikTok mentionsBeyonc performed during the opening weekend of Atlantis the Royal a new luxury beach resort in Dubai... Read more