Sep 14, 2023

Job in any communication effort is to understand your target audience and what matters to them Then you have to craft a message that resonates with them and finally deliver it in a way that connects This is dramatically more... Read more

Jan 17, 2023

Traditional marketing outlets are no longer a baseline for marketing strategies but these methods haven t disappeared Rather their practical applications have evolved As businesses continue to shift into a digital-first world and our methods change accordingly the ways we... Read more

Aug 16, 2023

In its amended definition of celebrities the Advertising Standards Council of India ASCI has added social media influencers with a following of at least The ASCI code contains a special rule for celebrities that states that commercials using celebrities must... Read more

Sep 09, 2023

Influencer marketing spend is expected to increase approximately times faster in than social ad spending Influencer ad spend is accelerating faster than investment in traditional adverts Brands were advised to consider adjusting their campaign strategies to align with the rising... Read more

Nov 17, 2023

Influencers need to pay tax and register with the authorities or face potential jail timeAll UAE-based influencers are required to register with the Federal Tax Authority even if they are not liable to pay the percent corporate tax The UAE... Read more

Nov 14, 2023

Founder and CEO of Sway Group an award-winning agency that specializes in influencer marketing with a focus on B C nano and micro campaignsuencers have become invaluable allies for brands But they re capable of doing more than just promoting... Read more

Sep 09, 2023

The Rise of Gaming Influencer MarketingThe Rise of Gaming Influencer MarketingIn recent years the gaming industry has experienced a significant shift in the way companies promote their products Traditional advertising methods such as television commercials and print ads are no... Read more

Jan 12, 2024

A two-day summit in Dubai brought thousands of content creators together in a glimpse of what the future of this multibillion-dollar sector could look likeTne of the main indicators of the generation gap is the rise of social media particularly... Read more

Sep 11, 2023

iCubesWire a leading Ad Tech platform has announced its partnership with dubizzle the UAE s premier classifieds platform This partnership will highlight the omnipresence of dubizzle across various consumer groups through the stories of renowned influencers seamlessly bringing the brand... Read more

Sep 01, 2023

Less than weeks after going live decentralized social platform Friend tech has reportedly paid out about million to its users Of that amount ETH or about went to the top ten crypto influencers per data presented by crypto research platform... Read more

Sep 01, 2023

Striking a balance between transparency and promotion is a good marketing strategyInfluencer marketing has become one of the most potent weapons in any marketer's arsenal enabling brands to connect with their target audience through credible voices However with its sudden... Read more

Sep 05, 2023

Nearly three-quarters of Generation Z people born between and follow at least one influencer on social media platforms and nbsp buy things nbsp based on influencers recommendations This age group consists of around million people and nbsp counts for of... Read more