The Flip shopping app is a TikTok knockoff filled only with videos earning affiliate revenue For a month I tried my hand at influencing strangers Flip is filled with influencer videos if they were made by aliens They follow the... Read more
In recent years there has been an increase in brands utilizing the power and popularity of influencers to promote their products nbsp Influencer marketing has nearly doubled since with more and more brands looking to incorporate it as a part... Read more
He broke into Hollywood at months old gurgling and crying on cue in the silent comedy film Skinner s Baby At years old he shot to fame playing the role of a pitiful innocent street urchin in The Kid alongside... Read more
The evolution of the influencer marketing industry and the economyHypeAuditor found that despite the economic slowdown and reviewed marketing budgets brands are still expected to continue to invest in influencer marketing While overall marketing budgets may be revised downward brands... Read more
If there is one trend that will continue to see an upward swing more than ever it will be of brands investing in digital marketing via new tech tools Smart businesses are hopping on to the latest trends to incorporate... Read more
Think about the last time you saw a post from an influencer that made you stop scrolling What was it about the person and content that convinced you to pause or even inspired you to try a new product or... Read more
A cultural shift is taking place before our eyes Influencers are leaning into celebrity culture while more traditional celebrities are going viral on social media This means brands need to move with the times to tap into a new era... Read more
As of March Facebook accounted for nearly percent of the social media market across Asia Comparatively YouTube accounted for about percent of the social media market in Asia as of March of the same year nbsp Social media as an... Read more
Sephora has dropped Addison Rae s Item Beauty and Hyram Yarbro s Selfless by Hyram which launched at the retailer to much fanfare in Both influencers failed to develop brands that resonated with their followers Sephora has lost confidence in... Read more
What exactly is a social media influencer You may think you know But do you know how the audience you re trying to reach really thinks about influencers how they interact with these digital celebrities and what they want A... Read more
The aftermath of the Dilan-Engin Polat scandal has ignited vibrant discussions surrounding 'fraudulent influencers ' reawakening the imperative to probe into wealth that contradicts the organic rhythm of lifen the age of social media s reign one cannot help but... Read more
Gen Z the most zealous digital natives have grown up on social media platforms It s not merely a part of their life it pretty much dictates their everyday decisions But who is behind shaping their decisions thoughts and opinions... Read more