The latest HypeAuditor State of Influencer Report highlights major global influencer trends across TikTok Instagram and YouTube The report projects that global expenditure on Instagram influencer marketing will peak at an astounding USD billion by An upsurge in social e-commerce... Read more

DUBAI German luxury e-tailer Mytheresa has collaborated with Saudi influencer and consultant Nojoud Al-Rumaihi for a Ramadan and Eid Al-Fitr campaign shot in Saudi Arabia The curated edit features the influencer s top picks from labels such as celebrity-loved London-based... Read more

When someone makes a purchase on a website after clicking through a trackable link or using a specific code the influencer who posted it can earn a commission from that sale in what's called affiliate marketing nbsp Influencers often use... Read more

Two splashy group excursions to the United Arab Emirates illustrate the new economics of celebrity marketing where luxe vacations are traded for TikTok mentionsBeyonc performed during the opening weekend of Atlantis the Royal a new luxury beach resort in Dubai... Read more

The French government recently proposed a bill that requires influencers to disclose the use of filters photoshop and bans the promotion of plastic surgery As the French debate the pros and cons of this new bill we ask Indian beauty... Read more

Job in any communication effort is to understand your target audience and what matters to them Then you have to craft a message that resonates with them and finally deliver it in a way that connects This is dramatically more... Read more

Event at Thumbay Medicity in Ajman to give away Top Healthcare Influencers Awards Ajman The healthcare and digital media landscapes are set to converge as Thumbay Group announces the Healthcare Influencers Summit a pioneering event scheduled for Saturday February at... Read more

The term social media influencer may call to mind Instagram accounts shilling hair-growth gummies and cute outfits but in reality influencers influence all types of things Including artificial-intelligence research trends Mainstream interest in AI and machine learning ML is at... Read more

Its team of nearly people will join VMLY amp R s network accelerating the WPP nbsp agency s investment in award-winning data and social media work via tech-powered content capabilities WPP acquires Obviously a technology-led social influencer marketing agency based... Read more

Despite calls for de-influencing and digital detoxes the social media hamster wheel shows no signs of slowing For creators who make their money online that's a good thing and insights from influencer marketing marketplace Collabstr shed light on how the... Read more

In the rapidly evolving landscape of digital marketing the emergence of artificial intelligence AI influencers marks a significant turning point particularly in the realm of sustainable branding These digital entities powered by advanced AI offer a unique blend of innovation... Read more

Influencer marketing continues to prove its value which is why it comes as little surprise that it is set to play a bigger role in product development impact the election and make headway into pharma and other industries Adam Rossow... Read more