Big luxury brands are recruiting robot influencers to promote their products Could this be the future of marketing and what will it mean for influencers Within the vast landscape of social media there has been a noticeable uptake in influencers... Read more

As travel companies seek to promote themselves to audiences on social media platforms including Instagram TikTok and YouTube a study delves into the results they can expect to achieve The study from Jerne a platform connecting creators with experience providers... Read more

Explore the burgeoning phenomenon of virtual influencers shaping the digital landscape with their unique presence and impact In the ever-evolving digital marketing landscape in a remarkable trend is taking shape fundamentally altering the nature of influence and brand promotion the... Read more

Influencer marketing has now cemented its place in brands digital marketing budgets Having moved beyond the test and learn phase brands now have first hand proof of its efficacy in engaging audiences and promoting authenticity and trust And so brands... Read more

B B brands are beginning to embrace influencers as an effective tactic toward marketing KPIs In fact recent data from Ogilvy found that of chief marketing officers are actively executing influencer strategies It s clear that influencer marketing efforts are... Read more

Jordan Carroll of influencer marketing shop The Fifth shares a humanist approach to the industry s obsession with AI including a damning indictment of so-called AI influencers The influencer marketing industry has long been known for volatile supply chains ever-changing... Read more

Fashion retailer H amp M is to use artificial intelligence AI to create digital twins of models It says it will use the AI doppelgangers in some social media posts and marketing in the place of humans if given permission... Read more

In Hustle Media Influence a division of Hustle Media achieved a significant milestone by garnering million content views across various campaigns and industries since its conception That's a substantial number of eyeballs on campaign content The key to this success... Read more

There once was a time when many people seemed to eat up the content from influencer trips to nbsp Coachella nbsp and nbsp Paris Fashion Week But those days may be over Based on the internet s reception it seems... Read more

The aftermath of the Dilan-Engin Polat scandal has ignited vibrant discussions surrounding 'fraudulent influencers ' reawakening the imperative to probe into wealth that contradicts the organic rhythm of lifen the age of social media s reign one cannot help but... Read more

The landscape of influencer marketing is embracing an exciting and highly effective shift toward affiliate marketing as a strategic influencer approach This isn't just another trend it's a game-changing method that's gaining traction for its ability to forge lasting relationships... Read more

Social media creators and nbsp influencers are earning nbsp more than ever now Influencers are one of the highest-paid people and today we share how they engage their potential clients Being a social media star is a hard job Influencers... Read more