With media spend on the global influencer market expected to approach billion this year a new research report has been released by Snapchat and MCN nbsp It revealed how content creators and brand-sponsored content could push the industry even further... Read more

Founder and CEO of Sway Group an award-winning agency that specializes in influencer marketing with a focus on B C nano and micro campaignsuencers have become invaluable allies for brands But they re capable of doing more than just promoting... Read more

Influencer marketing has disrupted the communication landscape like never before However the mere mention of the term is eponymous with B C marketing wherein it generates instant outcomes It is not uncommon to see surging sales for an apparel brand... Read more

Marketing agencies and brands are delving further into influencer marketing collaborating with everything from Artificial Virtual Influencers to Micro Influencers on Social Media Initially there were some doubts about the reliability of these investments but as the industry matures companies... Read more

Less than weeks after going live decentralized social platform Friend tech has reportedly paid out about million to its users Of that amount ETH or about went to the top ten crypto influencers per data presented by crypto research platform... Read more

Marketer Zain Kahn says he earns more than mn a year in advertising revenue thanks largely to his hundreds of thousands of social media followers He is not pushing products to fans on TikTok and Instagram however Kahn is one... Read more

Influencer marketing spend is expected to increase approximately times faster in than social ad spending Influencer ad spend is accelerating faster than investment in traditional adverts Brands were advised to consider adjusting their campaign strategies to align with the rising... Read more

Traditional marketing outlets are no longer a baseline for marketing strategies but these methods haven t disappeared Rather their practical applications have evolved As businesses continue to shift into a digital-first world and our methods change accordingly the ways we... Read more

Striking a balance between transparency and promotion is a good marketing strategyInfluencer marketing has become one of the most potent weapons in any marketer's arsenal enabling brands to connect with their target audience through credible voices However with its sudden... Read more

In a recent review published in Social Science amp Medicine researchers assess previous research on the impact of social media influencers SMI on adolescent health The study findings indicate that although SMIs can harm mental and physical health their influence... Read more

In the fast-paced world of social media TikTok has emerged as a powerhouse for influencers As brands and influencers navigate this landscape the need for effective tools and optimised campaigns has become paramount Enter TikTok analytics tools the key to... Read more

The event is set to bring together over speakers from over Arab and foreign countries at the Emirates Towers and the Museum of the FutureThe Billion Followers Summit organised by New Media Academy NMA is set to host the world's... Read more