There's a right way and a wrong way to incorporate influencers into your marketing strategy Here's how to do it right There's a right way and a wrong way to incorporate influencers into your marketing strategy Here's how to do... Read more

Radio s progressive nature reaps from its fortitude to keep developing the medium with the objective of staying relevant In light of the dramatic shift in consumer behaviour that followed the pandemic several organisations across industries had to refocus re-evaluate... Read more

Social media influencers are like modern-day famous people Back in the day everyone wanted to wear what Marilyn Monroe wore or drink the same beer as Elvis But now influencers can show off products to many people online Influencers aren't... Read more

A new study was conducted by nbsp Adobe nbsp this year to find out which time of the year influencers felt the most productive Turns out it is the holiday season According to the study influencers have been working non-stop... Read more

Founded by nbsp Robin str m nbsp and brothers nbsp Gustaf nbsp and nbsp Emil Smith nbsp in Wehype announces its plans to partner with nbsp Appsflyer nbsp and nbsp Adjust Wehype intends to support its expansion by integrating the... Read more

In Hustle Media Influence a division of Hustle Media achieved a significant milestone by garnering million content views across various campaigns and industries since its conception That's a substantial number of eyeballs on campaign content The key to this success... Read more

Think about the last time you saw a post from an influencer that made you stop scrolling What was it about the person and content that convinced you to pause or even inspired you to try a new product or... Read more

By Yulia Aslamova Head of Asia DRIM- India's st performance-based influencer marketing platform If you re a startup chasing that million-dollar dream then you ve got to have this key marketing medium in your mix Influencer marketing today is a... Read more

Influencer marketing has been mainstream for some time now with many businesses using it to increase exposure of their brand products or services However despite its consistent growth in the nbsp digital marketing nbsp community there are still plenty of... Read more

Gen Z the most zealous digital natives have grown up on social media platforms It s not merely a part of their life it pretty much dictates their everyday decisions But who is behind shaping their decisions thoughts and opinions... Read more

In its amended definition of celebrities the Advertising Standards Council of India ASCI has added social media influencers with a following of at least The ASCI code contains a special rule for celebrities that states that commercials using celebrities must... Read more

Influencer marketing is a powerful tool that brands can use to connect with their target audiences Though mega-celebrities think Kim Kardashian often steal the macro-influencer spotlight marketers should also be looking at micro-influencers Their authentic connections with niche audiences can... Read more