Nov 23, 2023

Generative AI has an immediate business implication for the creator economy according to Becky Owen the global chief marketing and innovation officer at influencer-marketing firm Billion Dollar Boy Owen is leading the company's investment in AI Billion Dollar Boy founded... Read more

Apr 11, 2023

After Emily Durham detailed her day in the life as an Intuit recruiter on TikTok and her career advice podcast began climbing Apple s podcast charts she grew nervous about what her employer would think She had nbsp talked about... Read more

Sep 06, 2023

In today's rapidly evolving economic landscape uncertainty has become the new norm Global events technological advancements and shifts in consumer behavior have combined to create an environment where businesses face unprecedented challenges As companies navigate this uncertain terrain maintaining consistent... Read more

Dec 01, 2023

In a recent review published in Social Science amp Medicine researchers assess previous research on the impact of social media influencers SMI on adolescent health The study findings indicate that although SMIs can harm mental and physical health their influence... Read more

Apr 11, 2023

The worst thing for any customer is not getting assistance from a brand when problems arise and that appears to be taking place on Instagram Top influencers on the leading social media platform aren t happy with the way things... Read more

Sep 06, 2023

Consumers are sharing more on preferred beauty routines and how the products are effective nbsp One in five social media users consider themselves to be content creators or influencers according to new nbsp Mintel research This number increases to for... Read more

Feb 09, 2024

Aika Kittie is a self-described digital dream girl who posts racy content If you scroll through her Instagram profile you'll find photos of her in bikinis and lingerie at the beach pool and in the snow which she shares with... Read more

Jan 12, 2023

Since the rise of influencer marketing first-party influencer marketing data has been a game changer for brands everywhere What is it exactly Well it s information collected by a brand about the bodies it deals with This could be consumers... Read more

Feb 22, 2023

Businesses can struggle to achieve brand recognition as consumers live in a crowded media landscape that bombards them with messages everywhere they look One corporate strategy is to build business and brand awareness by using nbsp social influencers people who... Read more

Nov 10, 2023

The aftermath of the Dilan-Engin Polat scandal has ignited vibrant discussions surrounding 'fraudulent influencers ' reawakening the imperative to probe into wealth that contradicts the organic rhythm of lifen the age of social media s reign one cannot help but... Read more

Mar 22, 2024

With great influence comes great responsibility Consumers today crave authenticity and transparency making ethical navigation of this space crucial for brands Brands need to explore best practices to foster trust and build genuine connections with their target audience First brands... Read more

Sep 02, 2023

He broke into Hollywood at months old gurgling and crying on cue in the silent comedy film Skinner s Baby At years old he shot to fame playing the role of a pitiful innocent street urchin in The Kid alongside... Read more