In the era of social media dominance the term influencer has transformed into a mainstream profession referring to individuals with a dedicated following who wield influence in specific niches As people increasingly rely on social platforms for daily consumption influencers... Read more

Remember the last time you were influenced to buy a new ingredient at the store or visit a restaurant There s a good chance that influence came from a social media creator instead of a traditional ad Influencer marketing is... Read more

Are we all influencers now It was when I was researching a story on nbsp micro-famous LinkedIn users nbsp that I realized there truly was no escape from the influencer industry If business bros with corporate jobs in tech and... Read more

Influencers are individuals who have built a reliable reputation as experts in a specific industry They are outgoing people who feel comfortable in sharing personal life details with others and have a sizable fan base across varioussocial media platforms and... Read more

If done right influencers can give brands a value-added voice Consumers are highly invested in influencers with per cent of MENA users following at least one influencer and referring to them for brand discovery and recommendations With that in mind... Read more

Influencer marketing has been rising steadily with the market size reaching nbsp billion nbsp in alone With almost every marketer running some form of influencer marketing campaign strategy it's no surprise that there's a surge in the number of influencers... Read more

Have you ever wanted to clear the slate of info that Instagram has on your interests and start afresh Soon you ll be able to do just that with IG testing a new option that will essentially clear its memory... Read more

Social media creators and nbsp influencers are earning nbsp more than ever now Influencers are one of the highest-paid people and today we share how they engage their potential clients Being a social media star is a hard job Influencers... Read more

The latest HypeAuditor State of Influencer Report highlights major global influencer trends across TikTok Instagram and YouTube The report projects that global expenditure on Instagram influencer marketing will peak at an astounding USD billion by An upsurge in social e-commerce... Read more

Every social media app has rolled out a shopping function nbsp Instagram nbsp has Instagram Shopping so that users can buy wares without leaving the app TikTok has shoppable ads nbsp YouTube nbsp has Shopping for creators to embed products... Read more

DUBAI German luxury e-tailer Mytheresa has collaborated with Saudi influencer and consultant Nojoud Al-Rumaihi for a Ramadan and Eid Al-Fitr campaign shot in Saudi Arabia The curated edit features the influencer s top picks from labels such as celebrity-loved London-based... Read more

Co-founder and CEO of nbsp SocialPubli an award-winning influencer marketing platform with opt-in influencers across countries Influencers play an active role in shaping the social media landscape Not only are they defining the types of content we view and enjoy... Read more