HypeAuditor has released its fourth annual State of Influencer Marketing report revealing that the number of influencers impacted by fraud continues to decrease Each year the report provides an overview of the latest news from social media platforms most used... Read more

All those links on Instagram Stories or below a YouTube video aren't all for the convenience of the viewer they're how many influencers nbsp make money nbsp from affiliate marketing nbsp What is influencer affiliate marketing When someone makes a... Read more

Influencer marketing and social media are poised for more growth in as trends from social commerce to paid media continue to accelerate Social and influencer agencies anticipate the emergence of more niche social platforms artificial intelligence experimentation and paid media... Read more

In recent years there has been an increase in brands utilizing the power and popularity of influencers to promote their products nbsp Influencer marketing has nearly doubled since with more and more brands looking to incorporate it as a part... Read more

Like every other e-commerce marketer you want to create a social commerce programme where you work with influencers to help sell out your products If that's not the case read here why you should Thandi Gama a fashion and lifestyle... Read more

In the aftermath of the budget speech businesses often tighten their purse strings with marketing budgets frequently being the first to face cuts However some experts warn that hastily reducing marketing investment could lead to greater financial losses in the... Read more

If there is one trend that will continue to see an upward swing more than ever it will be of brands investing in digital marketing via new tech tools Smart businesses are hopping on to the latest trends to incorporate... Read more

Generation X is nbsp often described nbsp using modifiers like lost forgotten and invisible and those labels also apply to the cohort s activities on nbsp TikTok According to research published by the media agency nbsp Wavemaker influencer marketing campaigns... Read more

Get actionable tips for finding industry experts ensuring value alignment and amplifying influencer content across channels What s the key to B B marketing success Influencers B B influencer marketing involves collaborations between creators and brands to develop and share... Read more

F ilte Ireland spent nearly paying social-media influencers to promote various destinations around Ireland over the past two years The tourism authority forked out fees nbsp ranging from to to well-known personalities between August and nbsp December Figures released under... Read more

Founder and CEO of nbsp Sway Group an award-winning agency that specializes in influencer marketing with a focus on B C nano and micro campaignsIf there s a single type of content that is now officially king it s mobile-friendly... Read more

The Digital News Report by the Reuters Institute sheds light on the complex relationship between the public news outlets and social media platforms As we navigate one crisis after another the demand for reliable and independent journalism is higher than... Read more