How many of us have dined out at a new restaurant or stayed at a hotel based on recommendations we read on nbsp social media The answer is probably most of us but do nbsp influencers nbsp still have the... Read more

If done right influencers can give brands a value-added voice Consumers are highly invested in influencers with per cent of MENA users following at least one influencer and referring to them for brand discovery and recommendations With that in mind... Read more

A cultural shift is taking place before our eyes Influencers are leaning into celebrity culture while more traditional celebrities are going viral on social media This means brands need to move with the times to tap into a new era... Read more

When Lissette Calveiro first downloaded the Slack workspace for Women in Influencer Marketing in she was on the hunt for creators to book At the time she was the director of influencer marketing at advertising company Ogilvy and said she... Read more

When a food influencer creates something new it s likely that the influencer will use more than one brand Case in point A recent recipe post dill pickle chicken salad from wellness food influencer lainiecooks featured both Graza olive oil... Read more

As we inch closer to the influencer marketing landscape is brimming with potential for significant shifts and innovations Influencer marketing is an industry that s always on the move and right now it s gearing up for some big changes... Read more

With so many influencers and creators now launching their own product lines which are receiving tremendous love from their followers going forward there is a perspective for brands to start thinking of product line collaborations too and not just a... Read more

TikTok shop has enlisted creators to promote their Deals For You Days as the platform seeks to rival Amazon Prime Day At the end of June TikTok announced their first-ever Deals For You Days which would take place on July... Read more

I don t really get Meta s angle with AI chatbots at present Last September at its Connect Conference where the company showcases its latest tech advances and projects Meta s big announcement was celebrity-styled chatbots which using the magic... Read more

As TikTok videos featuring popular influencers peddle health advice a new study spotlights alarming trends prompting urgent calls for integrating credible medical information into the digital landscape In an era where social media apps are shaping global discourse a recent... Read more

A general rule in influencer marketing is that smaller artists get higher engagement rates Partnering with a large creator will undoubtedly increase the number of people who view your work but smaller producers' following are more inclined to engage with... Read more

Influencers secure brand deals in many ways some go right to the DMs of brands or even use Slack while others rely heavily on talent managers or agents But social platforms' brand-deal marketplaces like TikTok's Creator Marketplace are the most... Read more