Like every other e-commerce marketer you want to create a social commerce programme where you work with influencers to help sell out your products If that's not the case read here why you should Thandi Gama a fashion and lifestyle... اقرأ أكثر

Key stat nbsp US influencer marketing spend will grow more than three times faster than social ad spend in and it will remain ahead through according to our forecast Beyond the chart The Hollywood strikes have helped the creator economy... اقرأ أكثر

Influencer s Ben Jeffries talks with Stephen Miron of media giant Global about the expanding role of creators in out-of-home and audio advertising Though sometimes still considered traditional media both out-of-home OOH and audio advertising have seen incredible innovation in... اقرأ أكثر

There is no denying the fact that influencer marketing has been the buzzword for and as we step into it is indeed going to dominate brand marketing discussions nbsp A Statista analysis found that in more than of Indians had... اقرأ أكثر

Last month TikTok said it was rolling out a tool that would let brands create ads of real people powered by generative AI on its platform nbsp Brands can choose from two different types of avatars to suit their needs... اقرأ أكثر

Influencer marketing is more than just a passing trend Mumbai In the digital age where social media reigns supreme traditional methods of advertising are undergoing a significant transformation Enter influencer marketing a dynamic strategy that has revolutionized brand promotion by... اقرأ أكثر

Since the rise of influencer marketing first-party influencer marketing data has been a game changer for brands everywhere What is it exactly Well it s information collected by a brand about the bodies it deals with This could be consumers... اقرأ أكثر

The Digital News Report by the Reuters Institute sheds light on the complex relationship between the public news outlets and social media platforms As we navigate one crisis after another the demand for reliable and independent journalism is higher than... اقرأ أكثر

If you have a small following on social media it s tough to get your updates seen And it s even harder to get your shared links clicked on Finding social media influencers to collaborate with is a great way... اقرأ أكثر

As you've likely noticed the conventional approach to content marketing has been undergoing significant changes Traditional advertising and agency-produced content are no longer the gold standards they once were Brands are increasingly distancing themselves from these old-school strategies opting instead... اقرأ أكثر

There are many AI influencers available that advertise different brands on social media sites like TikTok Instagram and Facebook But a study shows that the informative value of influencers content authenticity and homophily positively affect their parasocial relationships which in... اقرأ أكثر

Consumers are sharing more on preferred beauty routines and how the products are effective nbsp One in five social media users consider themselves to be content creators or influencers according to new nbsp Mintel research This number increases to for... اقرأ أكثر