There is no denying the fact that influencer marketing has been the buzzword for and as we step into it is indeed going to dominate brand marketing discussions nbsp A Statista analysis found that in more than of Indians had... Read more

Like every other e-commerce marketer you want to create a social commerce programme where you work with influencers to help sell out your products If that's not the case read here why you should Thandi Gama a fashion and lifestyle... Read more

Key stat nbsp US influencer marketing spend will grow more than three times faster than social ad spend in and it will remain ahead through according to our forecast Beyond the chart The Hollywood strikes have helped the creator economy... Read more

There is no stronger form of advertising than a genuine and authentic personal recommendation from a trusted friend who knows you well it is the age-old form of marketing known as word of mouth Upon entering the social media age... Read more

They re in your social media feeds on your television screen and these days even appearing in movies The rise of influencer culture has been meteoric but what s going on behind the selfie-stick And what does it have to... Read more

Influencer s Ben Jeffries talks with Stephen Miron of media giant Global about the expanding role of creators in out-of-home and audio advertising Though sometimes still considered traditional media both out-of-home OOH and audio advertising have seen incredible innovation in... Read more

In this edition of the Digiday Research Briefing we examine how publisher-hosted events and influencer partnerships offer brands more key marketing opportunities how The New Yorker refocused its newsletter strategy in the last year and how digital media companies are... Read more

It's from an influencer someone not yet on the mainstream radar but with a fiercely loyal following sharing a candid moment that unexpectedly includes the brand's product This tag doesn't just go viral it sparks a conversation a community and... Read more

In the rapidly evolving landscape of social media Snapchat stands out as a vibrant platform particularly beloved by younger audiences With million daily active users worldwide there s a relevant potential audience worth your brand s pursuit But what s... Read more

Influencers are the new-age endorsers running ads in paid partnerships with brands on social media platforms They have a more authentic reach than a TV commercial could ever have That s because people can relate with these influencers and get... Read more

The competition in the AI space seems to be never-ending with nbsp Google nbsp announcing that it is building new AI-powered chatbots based on celebrities and nbsp YouTube nbsp influencers Interestingly this idea is neither new nor original as other... Read more

The Digital News Report by the Reuters Institute sheds light on the complex relationship between the public news outlets and social media platforms As we navigate one crisis after another the demand for reliable and independent journalism is higher than... Read more