As influencer marketing continues to mature and marketers increase ad budgets for this category there s more effort than ever to keep tabs on the competition according to four marketers who told Digiday they re more focused on competitors influencer... Read more

Businesses can struggle to achieve brand recognition as consumers live in a crowded media landscape that bombards them with messages everywhere they look One corporate strategy is to build business and brand awareness by using nbsp social influencers people who... Read more

France counts approximately online influencers Their work can include product placement tutorials and even promoting cosmetic surgery While most influencers struggle to make a living from their craft some have made it a lucrative business But sometimes nbsp scams can... Read more

Sharjah The power of influencer marketing and its role in promoting brands on social media was conveyed to children during the Fake vs Real Influencers session at the th edition of the Sharjah Children s Reading Festival SCRF Content creator... Read more

You re probably already familiar with the term influencer marketing but you may not have tried it out in your own business If you haven t you re probably wondering Do people even pay attention to influencers A shocking of... Read more

Aspire io drives word-of-mouth commerce at scale for global giants and high-growth DTC brands cutting through the noise of traditional paths to purchase Fighting rising acquisition costs the sunsetting of third-party cookies and the dwindling returns of once highly-profitable advertising... Read more

Over the years influencer marketing has gone from a nice-to-have to must-have when it comes to marketing strategy The momentum influencer marketing has picked up isn t slowing anytime soon the industry is expected to be valued at billion this... Read more

NEW YORK As online shopping continues to overtake brick-and-mortar businesses it turns out that even online websites are becoming a thing of the past Based on their shopping habits on social media a new survey finds Americans have the potential... Read more

In recent years we have seen the two prominent marketing strategies which are evolving within the brands digital marketing and influencer marketing Both types offer unique advantages and challenges making it vital for businesses to carefully consider which approach aligns... Read more

It is known that in recent years influencer marketing has become one of the most popular channels for attracting users and advertising products as well as mobile applications According to different data on the platforms of YouTube TikTok and Instagram... Read more

The rise of social media has brought with it an explosion of influencer marketing Whether their reach is global national or regional savvy influencers have grown increasingly sophisticated when it comes to monetizing their work Similarly influencer marketing is no... Read more

Fatemah Al-Habib nbsp We are eager to support the development of young individuals as part of our commitment to encourage and develop their professional skills KUWAIT For the second consecutive year Gulf Bank has announced its sponsorship of The Influencer... Read more