The influencer marketing sphere has shown no signs of slowing down with projections placing its worth at an astonishing bn by the end of To put this remarkable growth into perspective the industry was valued at a mere bn in... Read more

Influencers have become pivotal assets in digital marketing by shaping trends and consumer behaviour through their genuine and relatable content Increasingly we re seeing influencer content expand beyond the realms of social and across a wider range of channels and... Read more

Businesses can struggle to achieve brand recognition as consumers live in a crowded media landscape that bombards them with messages everywhere they look One corporate strategy is to build business and brand awareness by using nbsp social influencers people who... Read more

The rise of social media has brought with it an explosion of influencer marketing Whether their reach is global national or regional savvy influencers have grown increasingly sophisticated when it comes to monetizing their work Similarly influencer marketing is no... Read more

Nearly three-quarters of American consumers have purchased a product or service because an influencer recommended it nbsp That's one of the findings of creator management platform Grin's Modern Consumer Survey of U S consumers ages to -plus nbsp Among Gen... Read more

Artificial intelligence has created a powerful impact on almost all modern industries speeding up processes improving the quality of work and increasing productivity and has revolutionized the way we live work and interact with each other Forbes has projected that... Read more

The following is an excerpt from the new book THE INFLUENCER INDUSTRY The Quest for Authenticity on Social Media by Emily Hund Check out the Capitalisn t interview with the book s author In the summer of Instagram released a... Read more

Influencer user generated content UGC and creator marketing is now a front-and-centre component of media plans according to representatives from the major social media platforms Agencies are committing greater resources to influencer advertising with the market forecast to be worth... Read more

Dubai In a dynamic panel discussion at the Future Women Leaders Forum a diverse group of women shared their stories of empowerment and advocacy From environmental sustainability to STEM Science Technology Engineering Mathematics innovation these UAE-based influencers showed how they... Read more

Instagram s testing out new profile cards with selected creators which provide another way to highlight your profile and showcase your content As you can see in this example shared by Goldie Chan Intagram s updated profile cards are digitally... Read more

As we reported earlier in the week YouTube has started notifying channel managers in the YPP program that they ll soon be able to share channel and audience data to potentially be discovered by advertisers and brands for more earning... Read more

Instagram s testing a new addition to its post analytics which would show how many likes each specific frame within a carousel post has garnered sort of which could give you more insight into what your audience is most interest... Read more