UK companies spent an astonishing million last year on social media influencer marketing according to data from wearesocial com It s not surprising given the allure and power it can have in shaping consumer habits But could influencers who promoted... Read more

Influencers have become pivotal assets in digital marketing by shaping trends and consumer behaviour through their genuine and relatable content Increasingly we re seeing influencer content expand beyond the realms of social and across a wider range of channels and... Read more

Instagram s testing a new addition to its post analytics which would show how many likes each specific frame within a carousel post has garnered sort of which could give you more insight into what your audience is most interest... Read more

Artificial intelligence has created a powerful impact on almost all modern industries speeding up processes improving the quality of work and increasing productivity and has revolutionized the way we live work and interact with each other Forbes has projected that... Read more

The following is an excerpt from the new book THE INFLUENCER INDUSTRY The Quest for Authenticity on Social Media by Emily Hund Check out the Capitalisn t interview with the book s author In the summer of Instagram released a... Read more

of biz decision-makers consider B B monotonous creating an opportunity to redefine the categoryB B advertising is boring That s what nearly half of business buyers told PR Web in a survey And it seems to have gotten worse since... Read more

The rise of social media has brought with it an explosion of influencer marketing Whether their reach is global national or regional savvy influencers have grown increasingly sophisticated when it comes to monetizing their work Similarly influencer marketing is no... Read more

Marketing agencies and brands are delving further into influencer marketing collaborating with everything from Artificial Virtual Influencers to Micro Influencers on Social Media Initially there were some doubts about the reliability of these investments but as the industry matures companies... Read more

Dubai In a dynamic panel discussion at the Future Women Leaders Forum a diverse group of women shared their stories of empowerment and advocacy From environmental sustainability to STEM Science Technology Engineering Mathematics innovation these UAE-based influencers showed how they... Read more

Instagram s testing out new profile cards with selected creators which provide another way to highlight your profile and showcase your content As you can see in this example shared by Goldie Chan Intagram s updated profile cards are digitally... Read more

Businesses can struggle to achieve brand recognition as consumers live in a crowded media landscape that bombards them with messages everywhere they look One corporate strategy is to build business and brand awareness by using nbsp social influencers people who... Read more

It is known that in recent years influencer marketing has become one of the most popular channels for attracting users and advertising products as well as mobile applications According to different data on the platforms of YouTube TikTok and Instagram... Read more