The competition in the AI space seems to be never-ending with nbsp Google nbsp announcing that it is building new AI-powered chatbots based on celebrities and nbsp YouTube nbsp influencers Interestingly this idea is neither new nor original as other... Read more

Instagram s gearing up for an influx of DM use over the holidays by adding a range of new stickers along with an updated sticker UI in order to help you spice up your messages And worth noting Instagram says... Read more

Since social media entered our lives influencer marketing has become a powerful tool for brands to build awareness and for individuals looking to become brands themselves So it s little surprise that the industry that s grown out of this... Read more

Authorities in nbsp Abu Dhabi nbsp have introduced stringent new guidelines for licensed economic establishments regarding their interactions with social media influencers The Department of Economic Development ADDED now mandates that influencers must obtain a specific license from ADDED before... Read more

Instagram s testing a new addition to its post analytics which would show how many likes each specific frame within a carousel post has garnered sort of which could give you more insight into what your audience is most interest... Read more

Influencer user generated content UGC and creator marketing is now a front-and-centre component of media plans according to representatives from the major social media platforms Agencies are committing greater resources to influencer advertising with the market forecast to be worth... Read more

TikTok is reportedly taking steps to connect manufacturers with creators to help them develop and sell their own products on its e-commerce platform TikTok Shop according to Business Insider If true this would allow creators to sell custom products to... Read more

Consumers crave authenticity Micro-influencers with their genuine connections are redefining digital marketing Learn how brands can leverage them for brand awareness engagement and sales The digital marketing landscape is constantly on the move Businesses are always searching for innovative ways... Read more

According to a a new survey about of the influencers find brand partnerships from different marketplaces There are also other ways of securing brand deals like going to DMs of brands using Slack or through talent managers or agents Even... Read more

As we reported earlier in the week YouTube has started notifying channel managers in the YPP program that they ll soon be able to share channel and audience data to potentially be discovered by advertisers and brands for more earning... Read more

Artificial intelligence has created a powerful impact on almost all modern industries speeding up processes improving the quality of work and increasing productivity and has revolutionized the way we live work and interact with each other Forbes has projected that... Read more

Instagram s testing out new profile cards with selected creators which provide another way to highlight your profile and showcase your content As you can see in this example shared by Goldie Chan Intagram s updated profile cards are digitally... Read more