The nbsp UAE nbsp on Friday announced the launch of a YouTube academy The collaboration which is part of the nbsp Creators HQ nbsp initiative is part of the Emirates push to drive content while fostering partnerships with major platforms... Read more

Airbnb s foray into influencer affiliates in France marks a calculated expansion of its marketing model Traditionally the platform has relied on broad-based digital campaigns and community-driven brand positioning Now with competition intensifying in travel Airbnb is embedding itself deeper... Read more

Publicis Groupe Australia has today announced the launch of Influential a new offering for the Australian market that unites the group s social content and influencer capabilities under a single brand In Australia Influential will be a connected influencer and... Read more

Data privacy concerns remain a key barrier for infrequent users in particular with one in four citing privacy as their top concernConsumers in the UAE and Saudi Arabia are increasingly engaging with digital technology media and connectivity as digital transformation... Read more

Social media continues to shape how people communicate consume content and engage with brands worldwide By social media adoption has reached unprecedented levels with significant variation across regions and countries As of October Eastern Asia and Northern Europe emerged as... Read more

Vodafone s AI model reflects why companies are turning to virtual personas for precise brand messaging Vodafone Germany recently introduced an AI-generated influencer in a TikTok campaign promoting high-speed home internet and a cashback offer Viewers quickly noticed the uncanny... Read more

Kuwait to require licences for influencer ads under new media law New rules target misleading social media ads mandate official approvalsLast updated September Huda Ata Special to Gulf News MIN READInfluencers and companies will be obliged to prove that any... Read more

Bath amp Body Works is making one of its boldest marketing moves yet The personal care and fragrance giant plans to increase its influencer activity tenfold signalling a fundamental shift in how the brand intends to connect with consumers CEO... Read more

Instagram has become Meta s third billion user app with Meta CEO Mark Zuckerberg announcing that IG is the latest to cross the record-setting user mark Both Zuckerberg and Instagram chief Adam Mosseri have made announcements about the milestone which... Read more

Turn connections into cash When it comes to affiliate sales Sephora is going straight to the source Last month the beauty retailer launched My Sephora Storefront an affiliate program where creators can display their favorite products on the Sephora website... Read more

Pinterest has published a new marketing guide for which covers off on all the key moments and celebrations that you need to keep in mind for tie-in opportunities And given that Pinterest is used by many people for planning it... Read more

Social media has fueled the spread of misinformation particularly with the rise of online influencers Now the Chinese government is pushing back with a new rule requiring influencers to hold formal qualifications when discussing specialized topics such as medicine law... Read more