TikTok has shared some new tips on how brands can make stand out video in the app and boost their appeal to TikTok s highly engaged audience And with TikTok boasting over a billion active users it s worth considering... Read more

Morocco-based Hypeo Ai has secured backing from Renew Capital to speed up how brands and creators connect replacing slow manual influencer campaign processes with AI-powered tools Founded by Meriam Bessa Oussama Sekkat and Salah Eddine Mimouni the startup s platform... Read more

Airbnb s foray into influencer affiliates in France marks a calculated expansion of its marketing model Traditionally the platform has relied on broad-based digital campaigns and community-driven brand positioning Now with competition intensifying in travel Airbnb is embedding itself deeper... Read more

The nbsp UAE nbsp on Friday announced the launch of a YouTube academy The collaboration which is part of the nbsp Creators HQ nbsp initiative is part of the Emirates push to drive content while fostering partnerships with major platforms... Read more

Social media continues to shape how people communicate consume content and engage with brands worldwide By social media adoption has reached unprecedented levels with significant variation across regions and countries As of October Eastern Asia and Northern Europe emerged as... Read more

Data privacy concerns remain a key barrier for infrequent users in particular with one in four citing privacy as their top concernConsumers in the UAE and Saudi Arabia are increasingly engaging with digital technology media and connectivity as digital transformation... Read more

Publicis Groupe Australia has today announced the launch of Influential a new offering for the Australian market that unites the group s social content and influencer capabilities under a single brand In Australia Influential will be a connected influencer and... Read more

Bath amp Body Works is making one of its boldest marketing moves yet The personal care and fragrance giant plans to increase its influencer activity tenfold signalling a fundamental shift in how the brand intends to connect with consumers CEO... Read more

https www marketingdive com Starbucks is further investing in employee-driven marketing in a new collaboration with TikTok making it the first brand to pilot a custom Creator Network with the social media platform The company s employees post at a... Read more

Vodafone s AI model reflects why companies are turning to virtual personas for precise brand messaging Vodafone Germany recently introduced an AI-generated influencer in a TikTok campaign promoting high-speed home internet and a cashback offer Viewers quickly noticed the uncanny... Read more

Publicis Groupe UK acquired fast-growing social creative firm Fabric Social to serve as the hub of an expanded PR social media and influencer marketing offering for clients nbsp The agency which positions itself as the super social for the world... Read more

Kuwait to require licences for influencer ads under new media law New rules target misleading social media ads mandate official approvalsLast updated September Huda Ata Special to Gulf News MIN READInfluencers and companies will be obliged to prove that any... Read more