Morocco’s Hypeo Ai Raises Funding To Streamline Influencer Marketing In Africa & Beyond

Morocco-based Hypeo Ai has secured backing from Renew Capital to speed up how brands and creators connect, replacing slow, manual influencer campaign processes with AI-powered tools.

Founded by Meriam Bessa, Oussama Sekkat, and Salah Eddine Mimouni, the startup’s platform links brands with both human and AI-generated creators in under 15 minutes. Features include smart matching, real-time performance tracking, and pricing insights, eliminating the spreadsheets and back-and-forth emails that dominate much of the industry today.

The company also develops AI “Meta Humans” for campaigns. Its most famous digital persona, Kenza Layli, has over 200,000 followers and was a finalist for Miss AI 2024, a global competition for virtual influencers.

“In our region, talent isn’t the problem; it’s the lack of smart infrastructure,” said CEO Bessa. With Renew Capital’s support, Hypeo Ai plans to expand its platform, onboard more creators, and launch an AI-powered wellness coaching product.