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The Global Influencer Market Size is expected to reach a value of USD 109.37 Billion by 2028, at a CAGR of 35.12% over the forecast period (2022 – 2028)

Jul 29, 2022

According to the latest research by SkyQuest Technology the Global Influencer market was valued at USD Billion in and it is expected to reach USD Billion by with a CAGR of during the forecast period of The research provides up-to-date Influencer market analysis of the current market landscape latest trends ....

Influencer Advertising To Gulp $27.5 Billion Ad Spend In 2022

Jul 14, 2022

THOUGH a relatively new genre there are indications that the growing popularity of influencer marketing as a means of brand promotion may continue for a long time come and ultimately result in fortunes for marketers in the field Not a few analysts believe that one significant change social media has ....

HeyLink.me introduces ‘Earn Feature’ for content creators to make money

Jul 07, 2022

HeyLink me has introduced Earn Feature which opens new ways for content creators to make money on social media the VP of Growth Mr Amer Al Halabi has announced HeyLink me is a new generation link-management platform that offers social media monetisation tools With a user base of more than ....

Brands shifting to micro-influencers for marketing

Jul 02, 2022

Big brands are now turning to small-time social media influencers to boost their brand awareness and ramp up sales resulting in a dramatic rise in influencer marketing in the last year A new report by global media monitoring firm Meltwater suggests that the number of sponsored posts shared by internet ....

More than 500 influencers and media professionals meet to discuss recent developments in the influencer marketing industry

Jun 26, 2022

The Jordan Tourism Board JTB announced its entry into a strategic partnership with OMNES Media to host the Arab Influencers Gathering City Talk next October at the King Hussein Bin Talal Convention Centre in the Dead Sea Jordan The announcement came during a meeting held by the JTB with OMNES ....

Brands are paying influencers nearly 100% more than pre-pandemic rates

Jun 10, 2022

Back when the COVID pandemic first kicked in the influencer marketing industry expected to see at least a to drop in creators earnings from sponsored content By October things had changed dramatically nearly three-quarters of brands were actually upping their influencer marketing budget and after a brief dip creators were ....

The Influence of Influencers

Jun 05, 2022

Most people trust the opinion of their social circle when making purchasing decisions As data from the Statista Global Consumer Survey shows many also trust the friendly people who freely share their lives with us on social media and at least feel like our acquaintances influencers Influencers currently yield the ....

Bitcoin Influencer Dan Held Steps Back From Kraken’s Marketing Team

May 06, 2022

Bitcoiner Dan Held is leaving Kraken s marketing leadership to focus instead on a personal consulting business CoinDesk has learned The soon-to-be former director of growth marketing won t exit Kraken outright He ll become a brand ambassador '' sources told CoinDesk nbsp He s described the role to associates ....

Influencer Market Size & Growth Analysis 2031

May 06, 2022

The influencer market is estimated to grow US Bn by at a CAGR of more than during the assessment period - Influencer marketing is a discipline of digital marketing which involves endorsements and product mentions from social media influencers to build high trust in the brand s potential customers In ....

OMNES Influencers announces it is opening the door to new strategic partnerships to represent it in regional and international markets

Apr 24, 2022

OMNES Influencers a joint venture between OMNES Media and Shams Media Services LLC A Sharjah Media City subsidiary announced that its opening the door for strategic partnerships to represent its business in regional and global markets The aim is to enhance the platform s presence in these markets increase the ....

Ogilvy will no longer work with influencers who edit their bodies or faces for ads

Apr 08, 2022

Ogilvy will no longer work with influencers who distort or retouch their bodies or faces for brand campaigns in a bid to combat social media s systemic mental health harms Speaking exclusively to The Drum Ogilvy s head of influence Rahul Titus said influencer marketing is supposed to be the ....

OMNES Influencers launches specialized networks to support emerging businesses and projects

Apr 08, 2022

OMNES Influencers a joint venture between OMNES Media and Shams Media Services A Sharjah Media City subsidiary has launched specialized influencer networks targeting multiple business segments The specialist networks are made up of a mix of local and international influencers from various industries and economic fields brought together to champion ....

Your influencer marketing campaign checklist!

Apr 05, 2022

Your influencer marketing campaign checklist What s better than a checklist Nothing So you re ready to launch your influencer marketing campaign You ve chosen the influencers the social media channels and in the few coming days original relevant content will start flowing online What else do you have to ....

Pepsi enlists silent TikTok star Khaby Lame to pour new nitro cola

Mar 26, 2022

Pepsi frequently enlists Hollywood talent for ad campaigns that aim to create a stronger cultural connection with consumers With A Smoother Way to Soda the beverage marketer's sights turn instead toward the content creator space and particularly TikTok an app that's widely adopted among young consumer groups that often find ....

Your influencer marketing campaign - How to read the numbers (part 2/2)

Mar 25, 2022

As our articles on influencer marketing campaigns keep gaining traction several readers have asked for more content relating to reading the results of their influencer marketing campaigns So this article is not only the sequel to our first piece on the subject it is also an acknowledgement to all of ....

Your Influencer Marketing Campaign -How to read the numbers (Part 1)

Mar 03, 2022

So you ve got your influencer marketing campaign launched now it s time for some statistics and analytics Remember launching the campaign and getting the reports and numbers in is the easy part OMNES Influencers does that for you with few clicks The challenge is how to report your marketing ....

How many followers does your influencer need to have?

Feb 14, 2022

This is indeed one of the most asked questions about Social Media Influencer Marketing In fact if you look up Google s statistics about what people search for regarding Social Media and influencer marketing this question comes on top Yet just like most important questions in life there is no ....

What to look for in your influencer marketing agency

Jan 19, 2022

What to look for in your influencer marketing agency Diversity not only in content types but also in people and styles Diversity may very well be one of the most important assets an agency could capitalize on in the st century The immediate result of it is content that appeals ....

How to become an OMNES influencer?

Jan 19, 2022

How to become an OMNES influencer You ll be surprised Writing this article I wish there was more to say or write about I just tried the process myself and it feels as modern and polished as it can get I m still under the influence So first visit the ....

3 influencers every marketer should contemplate, follow, and learn from!

Dec 15, 2021

How is the importance of an influencer measured nbsp Do we measure it by the number of followers they have On Instagram specifically What about followers on other platforms nbsp We can simply do a total sum of followers all over the place But this system entails many problems nbsp ....

How to Find the Influencer for Your Brand

Dec 14, 2021

You can always find the right kind of influencer by talking to us at omnesinfluencers comSo let s rephrase the question what should you look for when seeking an influencer for your band Relevance First and foremost is relevance Before thinking of the number of followers your dream influencer has ....

How Influencer Marketing Is Affecting Book Sales

Nov 10, 2021

Many publishing houses and authors are using influencer marketing as a cost-effective way to build awareness start online discussions influence book clubs and eventually increase sales of their publications and books nbsp But how do they do it nbsp In today s article we will find out what steps these ....

Influencer Marketing Campaigns That Changed the Game!

Nov 10, 2021

As we scroll through social media we come across hundreds of nbsp influencer marketing posts and campaigns On Instagram Facebook Snapchat TikTok influencers are showing off their latest sneakers meals travel destinations makeup tutorials There s no way to escape it really But which influencer marketing campaign stood out from ....

OMNES Influencers to Participate in Web Summit in Lisbon

Nov 01, 2021

OMNES Influencers a leading digital platform comprising a partnership between Shams Media Services LLC and OMNES Media - has announced its participation at the Web Summit a conference and exhibition that is considered the largest tech event in the world Cited as the best technology conference on the planet by ....

LinkedIn Loses 3rd Largest Audience in China Shut Down

Oct 16, 2021

In shutting down its operations in China due to concerns around increased censorship Microsoft's LinkedIn has voluntarily sacrificed its third largest audience Citing a challenging operating environment Microsoft has announced that its career-based social networking site will be replaced by a job app in the country without any social features ....

Pulse 95 launches video competition for creative photographers

Oct 12, 2021

If you shoot great videos but have no idea where to showcase them the time has come to unleash your cinematic talents to the world nbsp Pulse Radio an affiliate with Sharjah Broadcasting Authority is calling on young creatives aged years and above to put their brilliance in content production ....

Facebook Reaches 3.2 Billion People Each Month

Oct 06, 2021

Across its family of apps Facebook now has billion monthly active people which it defines as as a registered and logged-in user of Facebook Instagram Messenger and or WhatsApp who visited at least one of these Family products through a mobile device application or using a web or mobile browser ....

Facebook's Rise to Power

Oct 06, 2021

According to official sources networking issues were to blame for the massive outage of all services of Facebook Inc yesterday including Facebook WhatsApp and Instagram While everything seems back to normal now this unprecedented downtime perfectly illustrated how dependent the world has become on the tech giant's services nbsp As ....

Turn Your Influencers Into Brand Ambassadors! 

Oct 03, 2021

Turn Your Influencers Into Brand Ambassadors nbsp In previous articles we spoke about the rise of influencer marketing and the importance of having public figures your customers can relate to Influencers who have established strong relationships with their followers are truly beneficial for brands and can turn your sales and ....

How Effective Is Influencer Marketing In The Sports Industry?

Oct 03, 2021

How Effective Is Influencer nbsp Marketing In The Sports Industry Ever since sports were broadcasted on television sports brands and clubs have been using athletes to help them promote their products and teams offering insanely huge amounts of money to these social figures In modern day micro-influencers seem to be ....

Social media usage of top stores

Sep 24, 2021

TikTok Clubhouse Telegram These are only three examples of new up-and-coming digital platforms that have taken the world by storm but social media platforms have long been around and have increased their reach and popularity ever since their invention According to current estimates more than half of the world s ....

Why brands are turning to nano-influencers

Sep 22, 2021

The pandemic has shown that celebrities and social media influencers with large followers are not the only route to successful marketing Many fashion brands are turning to nano-influencers those with to followers who s audiences are dedicated and engaged yet modest in size One reason is that the past twelve ....

Wall Street Influencers Are Making $500,000, Topping Even Bankers

Sep 22, 2021

Finance firms have long struggled to reach young and new customers nbsp until now At first no one could explain why business was picking up at nbsp Betterment a robo adviser aimed at newbie investors There were about nbsp signups in one day Then came the answer A -year-old TikToker ....

UAE: IGCF 2021 to address future of youth, influencers and media

Sep 13, 2021

The discussions led by leading industry experts seek to promote critical thinking as a key factor of effective communicationJournalists young Arabs and social media influencers will discuss the public s perception of influencers and the rise of misinformation during the Covid- pandemic at the th International Government Communication Forum IGCF ....

Top 10 Most Famous Influencers in the UAE in 2021

Sep 02, 2021

Food fashion beauty lifestyle and travel a diverse list of interests backgrounds and cultures comprise our list of the top most famous Instagram influencers in the UAE All are locally popular with some even gaining worldwide recognition - Huda Kattan nbsp nbsp She is a famous make-up artist and vlogger ....

Expo 2020 Dubai: 100 influencers unite to promote world fair

Sep 02, 2021

Meeting held at Expo site to familiarise participants with the importance of the mega eventMore than social media influencers came together on Tuesday to discuss how they can promote Expo Dubai and its activities Organised by the Arab Social Media Influencers Club ASMIC an initiative of the Dubai Press Club ....

Instagram Will (Finally) Pay Influencers

Aug 31, 2021

FOR YEARS PEOPLE have been building their own brands and businesses on Instagram and in turn have helped Instagram build its business While the photo- and video-sharing service has happily helped those users monetize their followings that s largely happened off-platform Influencers make deals with brands to create sponsored posts ....

Super app WeChat attracts millions of online shoppers

Aug 26, 2021

Global consumers have become highly digital From food ordering and mobility services via doctor s appointments and ticketing services to banking and asset management almost every service imaginable can be accessed digitally While Europeans and North Americans tend to use a dozen apps and services to manage their digital lives ....

Influencer Marketing: Post pandemic trends

Aug 19, 2021

The COVID- pandemic forced billions around the world to stay at home with so much time on their hands To the benefit of influencers most of these people spent their time on their phones watching content In this blog post we will take a look at the latest trends in ....

How to develop an influencer marketing plan

Aug 19, 2021

In the constantly changing fast growing world of social media brands find it necessary to keep up with the change and seek new methods to stand out from their competition and engage with their consumers in a more creative personal way Influencer marketing proved to be the answer a leading ....

Laila Ali emerges as top Influencer & model Managed by Filmymantra Digital

Jul 15, 2021

Influencer marketing is the new hottest thing right now and it's used in everything from huge brand launches to small niche brand awareness campaigns It has proven to be a critical component of beauty and fashion firms' marketing strategies Due to which there has been a boom in the community ....

Social Media Influencer Julie Sariñana Launches Vegan Nail Polish Line

Jul 15, 2021

Color Dept was designed by Sincerely Jules to be inclusive fun and happy Julie Sari ana the nbsp Los Angeles-based fashion and lifestyle influencer behind nbsp Sincerely Jules nbsp on Instagram is entering into the beauty industry with the launch of her new brand nbsp Color Dept a sustainable plant-based ....

How micro influencers are changing the game!

Jul 15, 2021

If you happen to keep up with the latest trends related to influencer marketing you may have noticed lately how marketers are increasing brand awareness and gaining market share through leveraging relatable trust-worthy everyday people nbsp The world of influencer marketing is ever-evolving and more and more brands are shifting ....

Should you add influencer marketing to your marketing plan?

Jul 15, 2021

If done right influencer marketing can increase brand equity and lead to an ROI that exceeds expectations A lot of research was done around this topic in the past few years it all proves the usefulness and success of influencer marketing campaigns Today we are going to share with you ....

The Most Expensive Influence on Instagram

Jul 15, 2021

When Cristiano Ronaldo moved two bottles of Coca Cola out of shot during a pre-game press conference before encouraging people to rather drink water billion was wiped off the soft drink giant's market value - perfectly demonstrating the massive power he and celebrities like him have over public opinion The ....

Shams Media Services with OMNES Media to launch an Influencers Platform

Jun 30, 2021

Shams Media Services a subsidiary of Sharjah Media City Shams recently announced that it has entered a strategic partnership with OMNES Media an integrated media and communications solutions company The Influencer s platform is designed to introduce a new generation of influencers to the social media world through accredited academic ....

OMNES Influencers records 40% surge in registrations

Jun 30, 2021

OMNES Influencers the first Idea-to-Invoice Influencer marketing platform that connects businesses with social media influencers has recorded a per cent surge in the number of registrations since its beta version launch last month The platform which is a joint venture between OMNES Media and SHAMS Media Services a subsidiary of ....