Luka Sabbat was a -year-old model and actor best known for playing a character based on himself on the TV show Grown-ish and for reportedly dating a Kardashian More importantly he had million Instagram followers The terms of the deal... Read more

The competition in the AI space seems to be never-ending with nbsp Google nbsp announcing that it is building new AI-powered chatbots based on celebrities and nbsp YouTube nbsp influencers Interestingly this idea is neither new nor original as other... Read more

As of most brands have adopted an influence strategy and are enamored by its yet-to-be-explored potential According to Ogilvy s Influencer Trends You Should Care About the Creator Economy is no longer just a buzzword or a pipe dream it... Read more

How does EMARKETER define a B B influencer A B B influencer is an expert or thought leader in a specific industry or professional niche They can help a B B company stand out in a competitive market reach its... Read more

Authorities in nbsp Abu Dhabi nbsp have introduced stringent new guidelines for licensed economic establishments regarding their interactions with social media influencers The Department of Economic Development ADDED now mandates that influencers must obtain a specific license from ADDED before... Read more

If you are scrolling through TikTok and see an ad it is likely that the person trying to sell you something in that ad is a real human being In the near future that might not be the case On... Read more

Abu Dhabi The Abu Dhabi Department of Economic Development ADDED issued a circular today urging all licensed economic establishments in the Emirate of Abu Dhabi to adhere strictly to established controls and conditions when engaging with social media influencers for... Read more

TikTok and X are the hardest social media platforms for identifyng whether news content is trustworthy according to a survey conducted in markets for the Reuters Institute Digital News Report As the following chart shows roughly one in four respondents... Read more

The fact that online news has overtaken print media and television as the number news source for many people over the past decade shouldn t be news to anyone According to the Reuters Institute s Digital News Report percent of... Read more

In the rapidly evolving landscape of social media Snapchat stands out as a vibrant platform particularly beloved by younger audiences With million daily active users worldwide there s a relevant potential audience worth your brand s pursuit But what s... Read more

These tools help influencers stay organized work more efficiently and engage with their audience in unique ways Working as an influencer requires you to wear many hats at once Influencers must not only consistently produce great content but also manage... Read more

Brand Ripplr's Nadine Salameh weighs the pros and cons of different influencer strategiesWhen it comes to influencer collaborations brands have various models to choose from when working with influencers two of which are the Squad Model and the One-Off Collaboration... Read more