News

Gaurav Chanana founded the Mumbai-based production house Lucifer Circus four years ago in his own words out of joblessness Since then the production house has worked with some of the biggest brands and the best agencies in the country and... Read more

Collecting Interpretations from leading marketers this report provides reliable insights into Pakistan s growing influencer industryThe explore page of any Pakistani Instagram user is flooded with thousands of influencers posting bits of their lives endorsing products and even offering different... Read more

When you re looking to get your message out to the world it s often smart to enlist the support of an influencer who speaks to your audience But staying on top of all the latest trends and figuring out... Read more

Social media influencers will now have to declare all material interests Will this impact scale and scope Which band of influencers will be hit most The Department of Consumer Affairs under Ministry of Consumer Affairs Food and Public Distribution released... Read more

When a social media influencer goes wrong the connection to a brand could damage trust One has to look no further than recent news about Kanye Ye West s nbsp antisemitic tirades nbsp to recognize that influencer marketing can be... Read more

On today's episode we discuss how customer programs are moving into the spotlight why buyers are rejecting traditional B B experiences how influencer marketing will find its way into the business world and more Tune in to the discussion with... Read more

Sephora has dropped Addison Rae s Item Beauty and Hyram Yarbro s Selfless by Hyram which launched at the retailer to much fanfare in Both influencers failed to develop brands that resonated with their followers Sephora has lost confidence in... Read more

Co-founder and CEO of nbsp SocialPubli an award-winning influencer marketing platform with opt-in influencers across countries Hispanics are nbsp one of the fastest-growing U S demographics nbsp and they re also making a nbsp rapid ascent into affluence nbsp and... Read more

Every CMO s challenge with influencer marketing is that it can be difficult to measure the effectiveness of campaigns Additionally not all influencers may be transparent about their audiences or true engagement leading to massive credibility issues It can also... Read more

Zefmo s influencer marketing report shares the industry s progress and provides a peek into the global trends of nbsp The hyperlocal micro-influencers are disrupting the Indian influencer economy Brands are tapping into these hyperlocal micro influencers sticky engagement quotient... Read more

Traditional marketing outlets are no longer a baseline for marketing strategies but these methods haven t disappeared Rather their practical applications have evolved As businesses continue to shift into a digital-first world and our methods change accordingly the ways we... Read more

On TikTok Emily Durham is a content creator with over followers She also works as a senior recruiter for Intuit Durham s following on the social platform and her success show how influencers and content creators on TikTok can strengthen... Read more