Airbnb s foray into influencer affiliates in France marks a calculated expansion of its marketing model Traditionally the platform has relied on broad-based digital campaigns and community-driven brand positioning Now with competition intensifying in travel Airbnb is embedding itself deeper... Read more

Saudi Arabia s General Authority of Media Regulation has issued new rules governing the use of social media platforms establishing detailed restrictions on what content can be produced and shared The regulations are positioned to affect both individual influencers and... Read more

Instagram has become Meta s third billion user app with Meta CEO Mark Zuckerberg announcing that IG is the latest to cross the record-setting user mark Both Zuckerberg and Instagram chief Adam Mosseri have made announcements about the milestone which... Read more

Vodafone s AI model reflects why companies are turning to virtual personas for precise brand messaging Vodafone Germany recently introduced an AI-generated influencer in a TikTok campaign promoting high-speed home internet and a cashback offer Viewers quickly noticed the uncanny... Read more

The nbsp UAE nbsp on Friday announced the launch of a YouTube academy The collaboration which is part of the nbsp Creators HQ nbsp initiative is part of the Emirates push to drive content while fostering partnerships with major platforms... Read more

Data privacy concerns remain a key barrier for infrequent users in particular with one in four citing privacy as their top concernConsumers in the UAE and Saudi Arabia are increasingly engaging with digital technology media and connectivity as digital transformation... Read more

Publicis Groupe Australia has today announced the launch of Influential a new offering for the Australian market that unites the group s social content and influencer capabilities under a single brand In Australia Influential will be a connected influencer and... Read more

Triple Minds Launches World s First Social Media Platform Dedicated to AI Influencers A New Era for Advertising Engagement amp Brand Storytelling Triple Minds a forward-thinking AI development company proudly announces the launch of the world s first dedicated social... Read more

Morocco-based Hypeo Ai has secured backing from Renew Capital to speed up how brands and creators connect replacing slow manual influencer campaign processes with AI-powered tools Founded by Meriam Bessa Oussama Sekkat and Salah Eddine Mimouni the startup s platform... Read more

Crypto influencers democratize early-stage investing by offering transparent accessible opportunities that VCs keep behind closed doors for the elite Since the dawn of the dot-com boom it s almost impossible to hear the term VC venture capitalist without immediately conjuring... Read more

Any influencer who is picked to promote the Health Ministry s agenda experts caution must have a background in healthcare and nutrition PETALING JAYA Untrained influencers sharing content on nutrition can lead to confusion or worse even harm say experts... Read more

Over the last few years there s been a big push to increase the age of access to social media apps due to concerns around exposure to harmful materials predators misinformation etc Indeed in the last year alone several European... Read more