Ask a million entrepreneurs what they think you need to do to succeed and very close to a million of them will say work hard--really really hard In our always-on digital world that often means entrepreneurs labor at online tasks... Read more
Singapore nbsp Publicis Groupe has entered into a definitive agreement to acquire Influential the influencer marketing platform and company known for authentically connecting brands to audiences through the development deployment and optimisation of creator-driven digital campaigns With this acquisition Publicis... Read more
Boohoo is allowing thousands of social media influencers to launch personal pages on its website as the fashion retailer increases its investment into social commerce Its latest initative The Boohoo Collective allows online creators to curate an edit of their... Read more
TikTok shop has enlisted creators to promote their Deals For You Days as the platform seeks to rival Amazon Prime Day At the end of June TikTok announced their first-ever Deals For You Days which would take place on July... Read more
YouTube s testing out a new way to encourage participation with Shorts by copying nbsp Instagram s Add Yours sticker which itself was duplicated from TikTok s Duet option Originality is overrated anyway I guess but then again the platforms... Read more
Deals For You Days will kick off July in the US a strategic one week before its competitor and will offer discounts on thousands of trending items across clothing beauty books home d cor and more According to the platform... Read more
Moroccan AI influencer Kenza Layli has claimed victory in the world s first-ever AI beauty pageant While I don t feel emotions like humans do I m genuinely excited about it said the Hijabi Instagrammer in an interview with New... Read more
Radix Media MENA nbsp has announced the launch of UAE s first AI influencer nbsp Mayaseen R The introduction of the AI influencer marks Radix Media s venture into AI technology The initiative marks a significant leap forward in the... Read more
Google is reportedly building new AI-powered chatbots based on celebrities and YouTube influencers The idea isn t groundbreaking startups like Character ai and companies like Meta have nbsp already launched nbsp products like this but neither is nbsp Google s... Read more
Why industry insiders, from influencers to marketers, are cautiously optimistic about AI-powered ads
Last month TikTok said it was rolling out a tool that would let brands create ads of real people powered by generative AI on its platform nbsp Brands can choose from two different types of avatars to suit their needs... Read more
Brands are increasingly leaning on influencers to engage with their target audience and corporations are leveraging champions to drive consumption Typically the term influencer marketing has become synonymous with collaborations and endorsements from celebrities and social media personalities who enjoy... Read more
RIYADH Balqees a trailblazing Saudi female driving enthusiast is channeling the power of social media to empower women to get their license to drive and do it well I began driving and developing a fascination for it as a teenager... Read more