Experts say since the industry is based on trust it is up to influencers to adhere to the existing guidelinesAs more brands move to influencer marketing to promote their products and services the Advertising Standards Council of India ASCI has... Read more
Advertonclick With global spending on social media advertising is expected to grow to billion by Dubai United Arab Emirates November Joyo Technology Pte Ltd the owner and operator of the Kwai short-video sharing App has revealed a contract agreement with... Read more
Generative AI has an immediate business implication for the creator economy according to Becky Owen the global chief marketing and innovation officer at influencer-marketing firm Billion Dollar Boy Owen is leading the company's investment in AI Billion Dollar Boy founded... Read more
Influencer s Ben Jeffries talks with Stephen Miron of media giant Global about the expanding role of creators in out-of-home and audio advertising Though sometimes still considered traditional media both out-of-home OOH and audio advertising have seen incredible innovation in... Read more
In the fast-paced world of social media TikTok has emerged as a powerhouse for influencers As brands and influencers navigate this landscape the need for effective tools and optimised campaigns has become paramount Enter TikTok analytics tools the key to... Read more
The creator economy has evolved and the traditional power dynamics between brands and influencers have shifted No longer are brands the sole powerhouses and influencers aren't just individuals awaiting their big break They've become the landscape itself and shape consumer... Read more
Influencers need to pay tax and register with the authorities or face potential jail timeAll UAE-based influencers are required to register with the Federal Tax Authority even if they are not liable to pay the percent corporate tax The UAE... Read more
In today s digital age consumers have access to a wealth of information that helps them make informed decisions especially when choosing a restaurant In this context online reviews and social media platforms have become vital for diners to share... Read more
Founder and CEO of Sway Group an award-winning agency that specializes in influencer marketing with a focus on B C nano and micro campaignsuencers have become invaluable allies for brands But they re capable of doing more than just promoting... Read more
You re probably already familiar with the term influencer marketing but you may not have tried it out in your own business If you haven t you re probably wondering Do people even pay attention to influencers A shocking of... Read more
he digital revolution in ecommerce has brought forth numerous innovations with the role of social media influencers standing out distinctly These online mavens each with distinct flair and following are crafting a new narrative in online marketing Central to this... Read more
The aftermath of the Dilan-Engin Polat scandal has ignited vibrant discussions surrounding 'fraudulent influencers ' reawakening the imperative to probe into wealth that contradicts the organic rhythm of lifen the age of social media s reign one cannot help but... Read more