Influencer marketing is more than just a passing trend Mumbai In the digital age where social media reigns supreme traditional methods of advertising are undergoing a significant transformation Enter influencer marketing a dynamic strategy that has revolutionized brand promotion by... Read more
Social media influencers are like modern-day famous people Back in the day everyone wanted to wear what Marilyn Monroe wore or drink the same beer as Elvis But now influencers can show off products to many people online Influencers aren't... Read more
Lead retail amp e-commerce analyst Claire Tassin looks to the future of product recommendations comparing emerging AI capabilities with the influencer economyEvery few weeks it seems someone declares the influencer economy dead The reality is far from it though the... Read more
As we inch closer to the influencer marketing landscape is brimming with potential for significant shifts and innovations Influencer marketing is an industry that s always on the move and right now it s gearing up for some big changes... Read more
The creator economy has entered a new phase of maturity with the addressable market for creators and influencers estimated at around billion in a figure projected to almost double over the next five years according to Goldman Sachs This explosive... Read more
The event is set to bring together over speakers from over Arab and foreign countries at the Emirates Towers and the Museum of the FutureThe Billion Followers Summit organised by New Media Academy NMA is set to host the world's... Read more
Finding up-and-coming talent to partner with as well as trend spotting has long been crucial for marketers and agency execs who want their brands to be a part of culture in a way that keeps them relevant with young audiences... Read more
According to IMARC Group the global fashion influencer marketing market size reached US Billion in Looking forward the market is expected to reach US Billion by exhibiting a growth rate CAGR of during - Digital and Social Media Proliferation The... Read more
Every member of a procurement team is more than just a professional they re people Parents pickleball players podcast enthusiasts and those are just the P s On and off the clock they research potential purchases just as everyone else... Read more
Fake AI Influencers are on the rise and AI comments are everywhere Is it time to leave the Internet to the bots and their boring conversations Are you ready for the fake influencers journalists and conference speakers And for the... Read more
B B brands are beginning to embrace influencers as an effective tactic toward marketing KPIs In fact recent data from Ogilvy found that of chief marketing officers are actively executing influencer strategies It s clear that influencer marketing efforts are... Read more
With new categories where innovation meets recognition in the ever-evolving influencer marketing landscape the GIMA Entry Kit is now available to download Evolve and prosper One of the pivotal shifts in the industry that the GIMAs are acknowledging is the... Read more