One strategy that has risen to the forefront in this digital era and is fundamentally reshaping the way brands connect with their audience is Influencer Marketing Gone are the days when traditional advertising alone could captivate consumers Today brands are... Read more
Traditionally many companies have used an illustrated or animated spokesperson or corporate mascot as the face of their brand think Tony the Tiger the Jolly Green Giant and the Geico Gecko Given the success that some of these characters have... Read more
The Social Commerce Revolution Understanding It And Getting InvolvedCo-founder amp CEO of The Influencer Marketing Factory an influencer marketing agency that helps brands engage with Gen Z amp Millennials Social commerce the blend of social media and online shopping is... Read more
Influencer user generated content UGC and creator marketing is now a front-and-centre component of media plans according to representatives from the major social media platforms Agencies are committing greater resources to influencer advertising with the market forecast to be worth... Read more
Marketing Briefing: Brands collaborate on influencer marketing with an eye on ‘community infiltration,’ finding fee savings
When a food influencer creates something new it s likely that the influencer will use more than one brand Case in point A recent recipe post dill pickle chicken salad from wellness food influencer lainiecooks featured both Graza olive oil... Read more
Out of billion Instagram users million or more than followed AI influencers in and the number continues to grow Now if AI influencers aren t going anywhere anytime soon one s love or hate for it has no play in... Read more
In the ever-evolving world of social media a new breed of influencer is taking center stage the AI influencer These digital personas crafted through artificial intelligence and computer-generated imagery CGI are blurring the lines between the real and virtual worlds... Read more
In today's crowded gaming market getting your indie game noticed feels like shouting into a hurricane That's where strategic media and influencer partnerships come in They can be your megaphone amplifying your game's unique voice and reaching players who are... Read more
The substantial growth of social media in the last two decades has amplified the power of the influencer a person with status celebrity and authority to affect trends and purchasing decisions of their followers But these shoppers and the brands... Read more
Globally around million people consider themselves influencers or professional content creators In the United States alone the number is approximately million that's roughly the same size of the US manufacturing sector It's a precarious profession and the reasons for choosing... Read more
As influencer marketing continues to mature and marketers increase ad budgets for this category there s more effort than ever to keep tabs on the competition according to four marketers who told Digiday they re more focused on competitors influencer... Read more
Celebrities and mega-influencers wield significant influence across social media platforms in the current digital landscape Around of participants in Southeast Asia have admitted to being influenced by recommendations from influencers or celebrities in their purchasing decisions according to a study... Read more