Mar 25, 2024

Gen Z marketing firm Screenshot Media has unveiled its global micro-influencer service Micro Boost helping brands and smaller influencers to develop partnerships The move which caters to both nano - k followers and micro k- k followers creators offers brands... Read more

Mar 25, 2024

Nearly three-quarters of American consumers have purchased a product or service because an influencer recommended it nbsp That's one of the findings of creator management platform Grin's Modern Consumer Survey of U S consumers ages to -plus nbsp Among Gen... Read more

Mar 22, 2024

Influencer marketing is a powerful tool that brands can use to connect with their target audiences Though mega-celebrities think Kim Kardashian often steal the macro-influencer spotlight marketers should also be looking at micro-influencers Their authentic connections with niche audiences can... Read more

Mar 22, 2024

With great influence comes great responsibility Consumers today crave authenticity and transparency making ethical navigation of this space crucial for brands Brands need to explore best practices to foster trust and build genuine connections with their target audience First brands... Read more

Mar 21, 2024

Dubai s highly anticipated annual health and wellness festival Active on the Beach is thrilled to invite the fitness community for a joyous reunion on Sunday Open to all this one-day beach festival at the iconic Kempinski Hotel amp Residences... Read more

Mar 21, 2024

Dubai In a dynamic panel discussion at the Future Women Leaders Forum a diverse group of women shared their stories of empowerment and advocacy From environmental sustainability to STEM Science Technology Engineering Mathematics innovation these UAE-based influencers showed how they... Read more

Mar 21, 2024

DUBAI German luxury e-tailer Mytheresa has collaborated with Saudi influencer and consultant Nojoud Al-Rumaihi for a Ramadan and Eid Al-Fitr campaign shot in Saudi Arabia The curated edit features the influencer s top picks from labels such as celebrity-loved London-based... Read more

Mar 20, 2024

There is no stronger form of advertising than a genuine and authentic personal recommendation from a trusted friend who knows you well it is the age-old form of marketing known as word of mouth Upon entering the social media age... Read more

Mar 20, 2024

Anyone who works in the world of marketing is now aware of just how popular influencer marketing has become over the past decade Expected to be worth over billion this year influencer marketing has quickly replaced other traditional marketing strategies... Read more

Mar 18, 2024

Influencer marketing continues to prove its value which is why it comes as little surprise that it is set to play a bigger role in product development impact the election and make headway into pharma and other industries Adam Rossow... Read more

Mar 17, 2024

As of March Facebook accounted for nearly percent of the social media market across Asia Comparatively YouTube accounted for about percent of the social media market in Asia as of March of the same year nbsp Social media as an... Read more

Mar 17, 2024

As of January the United States was the country with the largest TikTok audience by far with almost million users engaging with the popular social video platform Indonesia followed with around million TikTok users Brazil came in third with almost... Read more