Rodney Mason is Head of Marketing Brand Partnerships at LTK with extensive creator marketing and research experience for leading brands Succeeding with creator marketing means knowing what will resonate with your audience and keeping trends in mind It also means... Read more

It's from an influencer someone not yet on the mainstream radar but with a fiercely loyal following sharing a candid moment that unexpectedly includes the brand's product This tag doesn't just go viral it sparks a conversation a community and... Read more

Social media influencers have embraced artificial intelligence to spice up their content but they are also facing growing competition from AI-generated Instagramers TikTokers and YouTubers Sporting pink hair and posing in lingerie swimsuits or gym outfits Aitana Lopez has more... Read more

G R W M that s get ready with me for a major change in the social commerce landscape because the pending nbsp TikTok ban nbsp in the United States could be make-or-break for all the brands that have built... Read more

UK companies spent an astonishing million last year on social media influencer marketing according to data from wearesocial com It s not surprising given the allure and power it can have in shaping consumer habits But could influencers who promoted... Read more

Instagram is testing a program that offers its top influencers the ability to interact with their followers over direct messages using a chatbot Being an influencer can be a lot of work Instagram thinks A I can lend a big... Read more

Influencers secure brand deals in many ways some go right to the DMs of brands or even use Slack while others rely heavily on talent managers or agents But social platforms' brand-deal marketplaces like TikTok's Creator Marketplace are the most... Read more

In the swiftly evolving realm of digital marketing affiliate marketing has emerged as a potent and cost-effective strategy for businesses to enhance their online presence and drive sales However one of the most significant recent developments in this field has... Read more

Unlike their macro and celebrity counterparts they embody the authenticity of everyday people fostering genuine connections with their audienceIn the ever-changing world of social media marketing nano influencers are becoming a significant presence giving brands a different way to connect... Read more

PRovoke Media partnered with Ogilvy PR to discuss why influencer marketing is one of the B B world's fastest-growing communications priorities The world of influencer marketing is nothing new to marketing and communications leaders but much of its impact has... Read more

Influencers are the new-age endorsers running ads in paid partnerships with brands on social media platforms They have a more authentic reach than a TV commercial could ever have That s because people can relate with these influencers and get... Read more

Chief Growth Officer CGO at HypeFactory a global AI-powered influencer marketing agency In recent years businesses have increasingly adopted influencer marketing a form of advertising that leverages people with media followings to promote their products and services This strategy aims... Read more