In July college athletes were given the right to make money with the passing of new name image and likeness NIL interim policies Before then athletes caught in monetary transactions would face punishment and consequences that were detrimental to their... Read more
Since the rise of influencer marketing first-party influencer marketing data has been a game changer for brands everywhere What is it exactly Well it s information collected by a brand about the bodies it deals with This could be consumers... Read more
Miami FL January -- PR com -- The Influencer Marketing Factory has signed another creative into their roster of talents that will be represented by the agency Aliza Reynosa is a newly signed TikTok creator that is now part of... Read more
The start of a new year is seen as bringing in new operational efficiencies stronger strategies a far greater emphasis on building deep bonds with various stakeholders and consumers In keeping with the current market ecosystem technology and a human... Read more
Social media creators and nbsp influencers are earning nbsp more than ever now Influencers are one of the highest-paid people and today we share how they engage their potential clients Being a social media star is a hard job Influencers... Read more
New research suggests that marketers are becoming increasingly invested in influencer marketing but they are prioritizing the measurement of its impact as they shift toward this tactic CreatorIQ recently nbsp published nbsp its Influencer Marketing Trends Report and statistics indicated... Read more
In an age where we re bombarded with ads for everything that we might possibly want to buy it s not uncommon for consumers to experience ad fatigue We may scroll through our Twitter feeds or our Instagram Stories lethargically... Read more
Digital marketing playbooks have been turned upside down by recent nbsp data privacy changes mandating an existential shift for fashion brands that once relied on customer targeting tools offered at scale by Silicon Valley s tech giants Third-party ad targeting... Read more
Founder and CEO of nbsp Sway Group an award-winning agency that specializes in influencer marketing with a focus on B C nano and micro campaignsIf there s a single type of content that is now officially king it s mobile-friendly... Read more
What is having others market your product or service for you if not the essence of influencer marketing Here we delve into the tightly coupled relationship between influencers and affiliates how they differ how they overlap and where they're going... Read more
The concept of an influencer is a broad one It doesn t matter what you label your influencer the rules apply to anyone posting content online be that brand ambassadors paid partners or influencers The Advertising Standards Authority ASA and... Read more
F ilte Ireland spent nearly paying social-media influencers to promote various destinations around Ireland over the past two years The tourism authority forked out fees nbsp ranging from to to well-known personalities between August and nbsp December Figures released under... Read more