May 03, 2024

Scott Hall has released a new guide covering the impact that micro-influencers can have on a digital marketing campaign noting the highly engaged audience they often have New York United States - April NewsNetwork The new guide comes following a... Read more

May 03, 2024

Rise of AI in influencer sphere sparks concerns about spread of deepfake technologyA new wave of influencers is emerging and they're entirely digital Meet Aitana Lopez a vibrant Instagram personality with over followers adorning pink hair and an array of... Read more

May 03, 2024

From retailers' dedicated online stores and all-in-one marketplaces like Amazon JD or AliExpress to shopping while you scroll through your social media feed E-commerce has come a long way since the early stages of the internet While said marketplaces still... Read more

Apr 30, 2024

Rodney Mason is Head of Marketing Brand Partnerships at LTK with extensive creator marketing and research experience for leading brands Succeeding with creator marketing means knowing what will resonate with your audience and keeping trends in mind It also means... Read more

Apr 30, 2024

It's from an influencer someone not yet on the mainstream radar but with a fiercely loyal following sharing a candid moment that unexpectedly includes the brand's product This tag doesn't just go viral it sparks a conversation a community and... Read more

Apr 29, 2024

Social media influencers have embraced artificial intelligence to spice up their content but they are also facing growing competition from AI-generated Instagramers TikTokers and YouTubers Sporting pink hair and posing in lingerie swimsuits or gym outfits Aitana Lopez has more... Read more

Apr 29, 2024

G R W M that s get ready with me for a major change in the social commerce landscape because the pending nbsp TikTok ban nbsp in the United States could be make-or-break for all the brands that have built... Read more

Apr 29, 2024

UK companies spent an astonishing million last year on social media influencer marketing according to data from wearesocial com It s not surprising given the allure and power it can have in shaping consumer habits But could influencers who promoted... Read more

Apr 26, 2024

Instagram is testing a program that offers its top influencers the ability to interact with their followers over direct messages using a chatbot Being an influencer can be a lot of work Instagram thinks A I can lend a big... Read more

Apr 26, 2024

Influencers secure brand deals in many ways some go right to the DMs of brands or even use Slack while others rely heavily on talent managers or agents But social platforms' brand-deal marketplaces like TikTok's Creator Marketplace are the most... Read more

Apr 25, 2024

In the swiftly evolving realm of digital marketing affiliate marketing has emerged as a potent and cost-effective strategy for businesses to enhance their online presence and drive sales However one of the most significant recent developments in this field has... Read more

Apr 24, 2024

Unlike their macro and celebrity counterparts they embody the authenticity of everyday people fostering genuine connections with their audienceIn the ever-changing world of social media marketing nano influencers are becoming a significant presence giving brands a different way to connect... Read more