Remember the last time you were influenced to buy a new ingredient at the store or visit a restaurant There s a good chance that influence came from a social media creator instead of a traditional ad Influencer marketing is... Read more

In this edition of the Digiday Research Briefing we examine how publisher-hosted events and influencer partnerships offer brands more key marketing opportunities how The New Yorker refocused its newsletter strategy in the last year and how digital media companies are... Read more

For the past decade or more the terms influencer and creator have been used more or less interchangeably to describe online personalities who ve built big social-media followings But there is a difference one that can matter a lot to... Read more

In the rapidly evolving landscape of digital marketing the emergence of artificial intelligence AI influencers marks a significant turning point particularly in the realm of sustainable branding These digital entities powered by advanced AI offer a unique blend of innovation... Read more

One strategy that has risen to the forefront in this digital era and is fundamentally reshaping the way brands connect with their audience is Influencer Marketing Gone are the days when traditional advertising alone could captivate consumers Today brands are... Read more

Traditionally many companies have used an illustrated or animated spokesperson or corporate mascot as the face of their brand think Tony the Tiger the Jolly Green Giant and the Geico Gecko Given the success that some of these characters have... Read more

The Social Commerce Revolution Understanding It And Getting InvolvedCo-founder amp CEO of The Influencer Marketing Factory an influencer marketing agency that helps brands engage with Gen Z amp Millennials Social commerce the blend of social media and online shopping is... Read more

Influencer user generated content UGC and creator marketing is now a front-and-centre component of media plans according to representatives from the major social media platforms Agencies are committing greater resources to influencer advertising with the market forecast to be worth... Read more

When a food influencer creates something new it s likely that the influencer will use more than one brand Case in point A recent recipe post dill pickle chicken salad from wellness food influencer lainiecooks featured both Graza olive oil... Read more

Out of billion Instagram users million or more than followed AI influencers in and the number continues to grow Now if AI influencers aren t going anywhere anytime soon one s love or hate for it has no play in... Read more

In the ever-evolving world of social media a new breed of influencer is taking center stage the AI influencer These digital personas crafted through artificial intelligence and computer-generated imagery CGI are blurring the lines between the real and virtual worlds... Read more

In today's crowded gaming market getting your indie game noticed feels like shouting into a hurricane That's where strategic media and influencer partnerships come in They can be your megaphone amplifying your game's unique voice and reaching players who are... Read more