Snapchat influencer Caryn Marjorie arrives at the ABC News headquarters in New York City carrying a shopping bag from Apple She pulls out a brand-new iPhone and turns it on confirming there are no messages no missed calls no notifications... Read more

The seventh annual WIBA Awards celebrating social media personalities dedicated to making a global impact were held on May at the iconic H tel Martinez during the Cannes Film Festival The prestigious event brought together hundreds of leading content creators... Read more

Publicis Groupe announced Wednesday it acquired Captiv adding another influencer marketing platform to its portfolio Publicis acquired Influential back in July As influencer marketing evolves from a cottage industry to a popular and ever-growing channel traditional agencies are buying influencer... Read more

Influencers and viral social media trends aren t just shaping Gen-Z s fashion choices They re also impacting the generation s financial habits Nearly percent of Gen-Zers admit to being influenced by a financial trend they discovered online according to... Read more

Micro-Influencer Marketing Platforms MarketAccording to the latest research global demand for micro-influencer marketing platforms market is expected to rise from its initial estimated value of USD billion in to an estimated value of USD billion by registering a CAGR of... Read more

Only about of influencers in India are able to monetize their content according to a BCG report presented at Waves Summit India has approximately million influencers with over followers Around of these influencers are classified as nano and micro influencers... Read more

Small and medium-sized enterprises SMEs in Oman are leveraging social media to boost visibility attract customers and develop their businesses Influencer marketing which involves famous personalities such as Messi Ronaldo and Beyonc is gaining popularity These partnerships offer brand recognition... Read more

Sharjah The power of influencer marketing and its role in promoting brands on social media was conveyed to children during the Fake vs Real Influencers session at the th edition of the Sharjah Children s Reading Festival SCRF Content creator... Read more

YouTube is taking content discovery to the next level with its new AI Overviews feature in search results which is currently being tested with a limited group of users This new feature was shared by Team YouTube in a recent... Read more

Sunsets skyscrapers shopping sprees Type Dubai into any social media platform and you will find thousands of them Whether they re promotional films or holiday snaps the quality and reach of these images can vary widely Now Dubai s tourism... Read more

In the ever-evolving world of short-form video content platforms like TikTok and Instagram have long been known for their user-friendly in-app editing tools which allow creators to quickly produce engaging high-quality content But now YouTube Shorts is stepping up its... Read more

AWISEE com a growing influencer marketing and digital public relations agency has now introduced its Influencer Scouting service The new feature is designed to allow brands and agencies to discover analyze and onboard fresh influencer talent that meets their strategic... Read more