B B influencer marketing has seen an adoption rate as brands increasingly shift budgets toward industry experts Since there has been a growth in its adoption driven by improved ROI lead quality and the integration of AI-driven campaign tools These... Read more

Social media influencers and bloggers are now the ninth most common way Americans discover new products cited by of U S adults according to YouGov Profiles data Among Gen Z that figure jumps to nearly level with search engines and... Read more

www netinfluencer com TikTok has added a new advertising option for its Mini Dramas feature giving brands a way to promote episodic microdrama content through the platform s Growth Max system The tool is designed to help businesses grow on-platform... Read more

https www marketingdive com Starbucks is further investing in employee-driven marketing in a new collaboration with TikTok making it the first brand to pilot a custom Creator Network with the social media platform The company s employees post at a... Read more

https www ewn co za South Africa's influencer economy is becoming an increasingly important part of the country's digital advertising market as brands shift marketing budgets towards creator-led campaigns that offer measurable audience engagement Industry growth has been supported by... Read more

www netinfluencer com Reddit has introduced video in comments making the feature available to all users across its platform as of June The update allows users to record or upload video replies within the comment box alongside the existing options... Read more

Arab News LONDON TikTok has launched its third annual Community Fest a summer-long series of in-app competitions and educational workshops designed to help creators grow their audiences through the platform s LIVE feature Running from June through August the event... Read more

netinfluencer com Fox One and social-first sports media company Overtime have partnered on an unscripted short-form digital series tied to the FIFA World Cup per The Hollywood Reporter Race to Glory launched across Fox One s social media channels featuring... Read more

netinfluencer com Meta has announced the launch of Creator Assistant on Facebook a conversational AI tool integrated into the creator dashboard that delivers personalized recommendations based on each creator s content style performance history community data and stated goals The... Read more

Publicis Groupe UK acquired fast-growing social creative firm Fabric Social to serve as the hub of an expanded PR social media and influencer marketing offering for clients nbsp The agency which positions itself as the super social for the world... Read more

Unilever is moving away from the old model of one-way brand messaging and towards a broader recommendations-led marketing system that blends influencers professionals events in-store visibility and content built for a changing search environment according to CEO Fernando Fernandez nbsp... Read more

Pulse Advertising has been appointed as the global influencer marketing agency for Swedish electric vehicle brand Polestar following a competitive pitch process Under the new mandate the agency will lead influencer strategy and campaign execution across EMEA North America and... Read more