Bath amp Body Works is making one of its boldest marketing moves yet The personal care and fragrance giant plans to increase its influencer activity tenfold signalling a fundamental shift in how the brand intends to connect with consumers CEO... Read more

Social media continues to shape how people communicate consume content and engage with brands worldwide By social media adoption has reached unprecedented levels with significant variation across regions and countries As of October Eastern Asia and Northern Europe emerged as... Read more

L Or al Paris has launched a new ad campaign for its Telescopic Extensionist Mascara that features a trio of leading beauty influencers delivering expert lash advice in a chic s-inspired call centre 'Meet the Extensionists' stars social media creators... Read more

Aa part of its ongoing effort to make AI a part of your life whether you like it or not Meta is reportedly developing a new AI chatbot for your group chats which will be able to get you caught... Read more

For content creators and advertisers operating in the UAE the clock is now ticking January is the final day to obtain the mandatory Advertiser Permit after which anyone posting promotional content without approval risks fines of up to AED The... Read more

Pinterest has published a new marketing guide for which covers off on all the key moments and celebrations that you need to keep in mind for tie-in opportunities And given that Pinterest is used by many people for planning it... Read more

In a day and age where misinformation is rampant on social media content creator Dhruv Rathee said that every line in his YouTube videos is fact-checked and verified The Indian influencer who has over million subscribers on YouTube said that... Read more

I ve been covering social media for a long time now more than a decade in fact and I can tell you one thing that I ve learned about Instagram chief Adam Mosseri He s a corporate drone with little... Read more

Snapchat has added a fun new AI activation for the holidays with its new Animate It Lens now available for paying Snap users As you can see in this example Snapchat s new video AI Lens will enable you to... Read more

LONDON Dec Reuters - Influencers and AI-generated avatars selling everything from Durex condoms to Harpic toilet cleaner on livestreaming apps in China are propelling emerging-market led growth for consumer goods company Reckitt RKT L opens new tab E-commerce now accounts... Read more

Snapchat s looking to expand its use case into public group chats with the addition of new Topic Chats which will enable users to join public discussions of popular topics and could help to drive more engagement in the app... Read more

From Lifestyle to Finance The Middle East s Creator Economy is Entering a New EraDUBAI United Arab Emirates-- BUSINESS WIRE --The creator economy in the GCC region is undergoing a transformation According to new data released by Qoruz an influencer... Read more