Arab News LONDON TikTok has launched its third annual Community Fest a summer-long series of in-app competitions and educational workshops designed to help creators grow their audiences through the platform s LIVE feature Running from June through August the event... Read more

netinfluencer com Fox One and social-first sports media company Overtime have partnered on an unscripted short-form digital series tied to the FIFA World Cup per The Hollywood Reporter Race to Glory launched across Fox One s social media channels featuring... Read more

netinfluencer com Meta has announced the launch of Creator Assistant on Facebook a conversational AI tool integrated into the creator dashboard that delivers personalized recommendations based on each creator s content style performance history community data and stated goals The... Read more

Publicis Groupe UK acquired fast-growing social creative firm Fabric Social to serve as the hub of an expanded PR social media and influencer marketing offering for clients nbsp The agency which positions itself as the super social for the world... Read more

Unilever is moving away from the old model of one-way brand messaging and towards a broader recommendations-led marketing system that blends influencers professionals events in-store visibility and content built for a changing search environment according to CEO Fernando Fernandez nbsp... Read more

Pulse Advertising has been appointed as the global influencer marketing agency for Swedish electric vehicle brand Polestar following a competitive pitch process Under the new mandate the agency will lead influencer strategy and campaign execution across EMEA North America and... Read more

Research firm MarketsandMarkets valued the current influencer marketing platform market at billion and expects it to reach billion by growing at a compound annual rate of percent The influencer marketing platform market is expanding rapidly as companies modernize their digital... Read more

Facebook is heavily promoting the creation of original content which could be caused by creator frustrations around how their posts can be drowned out by spammy content or easily be stolen As a result the amount of original social posts... Read more

Bath amp Body Works is making one of its boldest marketing moves yet The personal care and fragrance giant plans to increase its influencer activity tenfold signalling a fundamental shift in how the brand intends to connect with consumers CEO... Read more

Social media continues to shape how people communicate consume content and engage with brands worldwide By social media adoption has reached unprecedented levels with significant variation across regions and countries As of October Eastern Asia and Northern Europe emerged as... Read more

L Or al Paris has launched a new ad campaign for its Telescopic Extensionist Mascara that features a trio of leading beauty influencers delivering expert lash advice in a chic s-inspired call centre 'Meet the Extensionists' stars social media creators... Read more

Aa part of its ongoing effort to make AI a part of your life whether you like it or not Meta is reportedly developing a new AI chatbot for your group chats which will be able to get you caught... Read more