Publicis Groupe UK acquired fast-growing social creative firm Fabric Social to serve as the hub of an expanded PR social media and influencer marketing offering for clients nbsp The agency which positions itself as the super social for the world... Read more

Unilever is moving away from the old model of one-way brand messaging and towards a broader recommendations-led marketing system that blends influencers professionals events in-store visibility and content built for a changing search environment according to CEO Fernando Fernandez nbsp... Read more

Pulse Advertising has been appointed as the global influencer marketing agency for Swedish electric vehicle brand Polestar following a competitive pitch process Under the new mandate the agency will lead influencer strategy and campaign execution across EMEA North America and... Read more

Research firm MarketsandMarkets valued the current influencer marketing platform market at billion and expects it to reach billion by growing at a compound annual rate of percent The influencer marketing platform market is expanding rapidly as companies modernize their digital... Read more

Facebook is heavily promoting the creation of original content which could be caused by creator frustrations around how their posts can be drowned out by spammy content or easily be stolen As a result the amount of original social posts... Read more

Bath amp Body Works is making one of its boldest marketing moves yet The personal care and fragrance giant plans to increase its influencer activity tenfold signalling a fundamental shift in how the brand intends to connect with consumers CEO... Read more

Social media continues to shape how people communicate consume content and engage with brands worldwide By social media adoption has reached unprecedented levels with significant variation across regions and countries As of October Eastern Asia and Northern Europe emerged as... Read more

L Or al Paris has launched a new ad campaign for its Telescopic Extensionist Mascara that features a trio of leading beauty influencers delivering expert lash advice in a chic s-inspired call centre 'Meet the Extensionists' stars social media creators... Read more

Aa part of its ongoing effort to make AI a part of your life whether you like it or not Meta is reportedly developing a new AI chatbot for your group chats which will be able to get you caught... Read more

For content creators and advertisers operating in the UAE the clock is now ticking January is the final day to obtain the mandatory Advertiser Permit after which anyone posting promotional content without approval risks fines of up to AED The... Read more

Pinterest has published a new marketing guide for which covers off on all the key moments and celebrations that you need to keep in mind for tie-in opportunities And given that Pinterest is used by many people for planning it... Read more

In a day and age where misinformation is rampant on social media content creator Dhruv Rathee said that every line in his YouTube videos is fact-checked and verified The Indian influencer who has over million subscribers on YouTube said that... Read more