It s common to see sponsored posts from creators flooding feeds on TikTok Instagram and YouTube Now brand partnerships with influencers are popping up on LinkedIn Tech brands like Intel Zendesk Teal and HootSuite have all recently partnered with LinkedIn... Read more
The influencer marketing sphere has shown no signs of slowing down with projections placing its worth at an astonishing bn by the end of To put this remarkable growth into perspective the industry was valued at a mere bn in... Read more
INFLUENCERS IN IRELAND have been instructed from today to use the hashtag Ad if their social media posts contain branded gifts or feature their own products The new rules have been devised by the Consumer Protection Commission CCPC and the... Read more
If you have a small following on social media it s tough to get your updates seen And it s even harder to get your shared links clicked on Finding social media influencers to collaborate with is a great way... Read more
The Business of Influence is the latest addition in Style ID Africa's commitment to empowering the influencer marketing industry across the African continent It might seem like everyone around you is an influencer or content creator but there s still... Read more
The e-commerce giant intends to encourage collaborative shopping with new features that build out its TikTok-style content feed and a place to ask friends for feedback on purchases Amazon is adding new tools and features that encourage social shopping on... Read more
As marketing budgets diversify with greater expectations of ROI influencers and the creator economy have become an organic pathway for outreach and brand awarenesshat do you want to be when you grow up People used to say firefighter teacher or... Read more
The advent of cutting-edge technologies has just boosted the growth of the retail industry From store management to consumer services every aspect of operations has been improved tremendously with AI The Indian retail industry is thriving by the day The... Read more
In the high-stakes chess game of corporate leadership today's executives face an ironic paradox they possess expertise and vision yet struggle to articulate their strategic message and drive fundamental change It's like knowing all the moves on the board but... Read more
As long as they were doling out crash courses on make-up or tutorials on how-to-rustle-up-a- -course-meal-in-under- -minutes the going was good for the -million-odd social media influencers in the country But when they start weighing in on matters that require... Read more
With an estimated worth of billion in the creator economy continues to grow It s no longer enough to simply pay an influencer to sponsor your product or service Users know they will be sold to on social media oftentimes... Read more
The Rise of Virtual Influencers The Impact of AI-Generated Social Media PersonalitiesIf you scroll through Instagram you might come across some profiles that look too good to be true They have flawless skin perfect hair stunning outfits and millions of... Read more