As a small business owner digital marketing can be daunting Once you enter the world of digital marketing things seem to get complex Each platform is different from the next but one thing remains constant - influencer marketing While small... Read more

Connecting with creators and influencers can boost brand visibility Tap into this strategy to build trust and engagement with your audience Content creators and influencers are now achieving the same level of engagement once reserved for traditional advertising methods like... Read more

A general rule in influencer marketing is that smaller artists get higher engagement rates Partnering with a large creator will undoubtedly increase the number of people who view your work but smaller producers' following are more inclined to engage with... Read more

In the aftermath of the budget speech businesses often tighten their purse strings with marketing budgets frequently being the first to face cuts However some experts warn that hastily reducing marketing investment could lead to greater financial losses in the... Read more

Fashion has always been a popular and influential industry with trends that change each season and new designers emerging every year With the rise of social media fashion influencers have become an integral part of the industry using their platforms... Read more

We all know you have to spend money to make money but with influencers that return is simply unmatched Between their highly engaged audiences content quality and the social proof they bring influencers offer brands something they can t get... Read more

Influencer amp Creator Marketing Continue to Differentiate In we are seeing greater acceptance and understanding of influencers and creators as two unique groups and services For a short time influencer marketing was an umbrella term and creators were a sub-category... Read more

Influencer marketing has been characterized as the fastest-growing form of the modern generation of advertising The Statista report of last year showed that the influencer marketing industry was worth just billion in It hit billion in and is expected to... Read more

The Flip shopping app is a TikTok knockoff filled only with videos earning affiliate revenue For a month I tried my hand at influencing strangers Flip is filled with influencer videos if they were made by aliens They follow the... Read more

National authorities check whether influencers are complying with established rules when promoting products or servicesThe European Commission has recently published the findings of a sweep examining social media posts from influencers This sweep was conducted by the European Commission in... Read more

Influencers are growing to be potent marketing tools with no signs of decline the report saysUAE s Majid Al Futtaim Lifestyle unveiled the Beyond Shopping Report providing an in-depth analysis of consumer spending patterns upcoming trends and market predictions The... Read more

Brand interest in sponsored content as opposed to traditional social ads continues to rise and create opportunities for influencer partnerships with of brands intending to increase their influencer marketing investment this year My company's platform supports the relationship between brands... Read more