The aftermath of the Dilan-Engin Polat scandal has ignited vibrant discussions surrounding 'fraudulent influencers ' reawakening the imperative to probe into wealth that contradicts the organic rhythm of lifen the age of social media s reign one cannot help but... Read more
As travel companies seek to promote themselves to audiences on social media platforms including Instagram TikTok and YouTube a study delves into the results they can expect to achieve The study from Jerne a platform connecting creators with experience providers... Read more
There are over TikTok influencers in the United States across a number of different niches This means that no matter what your business is promoting there s likely a slew of influencers available to work with and get your brand... Read more
As mom influencers juggle professional and personal commitments is the post-pandemic world posing more challenges Soon after her marriage Shilpa Kamdar had to prioritise her family because her mother-in-law who was diagnosed with cancer needed her attention After her demise... Read more
SIBF panel delves into influencer culture and complex impact of social media on contemporary society
SHARJAH An Italian researcher specializing in cognitive anthropology cultural evolution and computational social science along with an Emirati professor engaged in a compelling panel discussion at the Sharjah International Book Fair SIBF dissecting the impacts of social media and its... Read more
How social media influencers are transforming film marketing: “They reach audiences that traditional publications just don’t”
The importance of social media influencers in a film s release campaign has been cemented in a year that has seen US actors unable to promote their films due to the SAG-AFTRA strike while the success of Warner Bros July... Read more
Since the nascent days of influencer marketing the concept has been simple Brands deliver an experience or message through a creator who is perceived as more valuable than traditional advertising As influencer culture has exploded the industry has shifted dramatically... Read more
From Better Targeting To Enhanced Scalability: How Influencers Are Using AI Technology To Engage With Audiences
In order to better understand their audience's demands firms can use AI to analyse audience behaviour and preferences Influencer marketing has been growing significantly and in alone the sector was estimated to be worth billion according to Influencer Marketing Hub... Read more
Influencers remain affiliate s flavor of the month As creators and influencers continue to climb marketers list of strategic priorities affiliate networks platforms and agencies have stepped up their courtship of influencers And in some respects influencers have shown themselves... Read more
The growth of social media has paved the way for a new type of influencer extending beyond the realm of technology fashion and beauty Truck drivers shepherds and fishermen are just a few examples of individuals who now share their... Read more
While Instagram has long been the hotspot for influencers posting their luxurious travels to faraway destinations TikTok is slowly dominating this space The hashtag for travel videos has amassed over billion views Travel TikTokers share snapshots of their family excursions... Read more
The first blog appeared on the internet years ago Today there are millions of content creators producing blogs vlogs podcasts video content newsletters and more and online creation has become a major industrial sector On YouTube alone creators support the... Read more