Aspire io drives word-of-mouth commerce at scale for global giants and high-growth DTC brands cutting through the noise of traditional paths to purchase Fighting rising acquisition costs the sunsetting of third-party cookies and the dwindling returns of once highly-profitable advertising... Read more

The term social media influencer may call to mind Instagram accounts shilling hair-growth gummies and cute outfits but in reality influencers influence all types of things Including artificial-intelligence research trends Mainstream interest in AI and machine learning ML is at... Read more

AI is growing faster than ever MarketsandMarkets predicts that the artificial intelligence market will skyrocket to billion by In this constantly changing environment you either adapt or risk falling behind As a result companies and businesses around the world are... Read more

of biz decision-makers consider B B monotonous creating an opportunity to redefine the categoryB B advertising is boring That s what nearly half of business buyers told PR Web in a survey And it seems to have gotten worse since... Read more

From Kenza and Zina to Mehdi and Radia Morocco s virtual influencers are taking social media by storm Rabat - Social media influencers have become ubiquitous in marketing and popular culture using their large online followings to promote products causes... Read more

re-teen girls dubbed Sephora Kids are taking TikTok by storm as they're pressured by parents to appear in videos promoting makeup and skin care products However specialists warn that this trend poses a danger to children's mental and physical health... Read more

At the sectoral level searches during for influencers and content makers specializing in tourism and hospitality have witnessed a remarkable increaseOMNES Influencers the UAE-based venture that provides influencer marketing services spanning different social media platforms revealed that was marked by... Read more

As a small business owner digital marketing can be daunting Once you enter the world of digital marketing things seem to get complex Each platform is different from the next but one thing remains constant - influencer marketing While small... Read more

Connecting with creators and influencers can boost brand visibility Tap into this strategy to build trust and engagement with your audience Content creators and influencers are now achieving the same level of engagement once reserved for traditional advertising methods like... Read more

A general rule in influencer marketing is that smaller artists get higher engagement rates Partnering with a large creator will undoubtedly increase the number of people who view your work but smaller producers' following are more inclined to engage with... Read more

In the aftermath of the budget speech businesses often tighten their purse strings with marketing budgets frequently being the first to face cuts However some experts warn that hastily reducing marketing investment could lead to greater financial losses in the... Read more

Fashion has always been a popular and influential industry with trends that change each season and new designers emerging every year With the rise of social media fashion influencers have become an integral part of the industry using their platforms... Read more