Nov 16, 2022

The evolution of the influencer marketing industry and the economyHypeAuditor found that despite the economic slowdown and reviewed marketing budgets brands are still expected to continue to invest in influencer marketing While overall marketing budgets may be revised downward brands... Read more

Nov 14, 2022

In advance of the upcoming nbsp World Cup in Qatar Indian owned edtech company nbsp BJYU S nbsp has announced a partnership with Argentine soccer star and macroinfluencer Lionel Messi The campaign will use a combination of digital media and... Read more

Nov 11, 2022

Current data shows that sponsored posts shared in the H increased by As consumer habits led brands to digital the role of influencer marketing in brand communication got bigger Current data shows that sponsored posts shared in the H increased... Read more

Nov 11, 2022

Influencers are individuals who have built a reliable reputation as experts in a specific industry They are outgoing people who feel comfortable in sharing personal life details with others and have a sizable fan base across varioussocial media platforms and... Read more

Nov 11, 2022

Influencers aspire to turn likes into dollars through brand sponsorships but these deals can erode their reputations says research by Shunyuan Zhang Marketers should seek out authentic voices on YouTube not necessarily those with the most followersYouTube influencers amass followers... Read more

Nov 09, 2022

Martechseries Influencer marketing has skyrocketed in popularity as an advertising channel The creator market is estimated to reach billion this year with influencer marketing expected to grow just over billion With more than of marketers planning to increase their budgets... Read more

Nov 08, 2022

Talking influence Influencer marketing is a great way to improve your reach and engagement on social media platforms Trusted influencers are sponsored to talk positively about your product or service in a way that connects with your target audience and... Read more

Nov 07, 2022

Forbes Influencer content is any marketing material created or published by an influencer of any size niche or platform Typically the content appears organic and feels more candid than a high-quality ad Its primary purpose is to create a sense... Read more

Nov 04, 2022

That s the current price of a -second commercial during NBC s Sunday Night Football as Ad Age s Parker Herren reports in What TV commercials cost in the - season In addition to revealing the price tags for commercial... Read more

Nov 01, 2022

The influencer marketing nbsp industry s value is estimated to grow at a compound annual growth rate of percent over the next five years to reach Rs crore by from Rs crore in The projected rise of the industry can... Read more

Nov 01, 2022

Influencer marketing is a booming business In fact according to studies it s expanding to be a billion industry In and beyond there are so many ways to make money online for people of all walks of life and with... Read more

Oct 28, 2022

TimesofIndia The landscape of marketing is immensely creative and constantly evolving We are entering a phase where human and business transactions are increasingly happening in a virtual space thanks to technological development and predicted shifts in socialisation During the pandemic... Read more