The creator economy has seen significant growth in recent years and popular subsegments in this space include gaming beauty travel comedy and fashion Companies are leveraging these subsegments to reach consumers in different regions One notable trend in the creator... Read more
This weekend luxury fashion influencer Masoom Minawala posted a nbsp now-deleted video seeking a questionable to put it one way degree of reverence for her work She reacted to a post deriding influencers explaining how influencing changes lives a claim... Read more
The Rise of Gaming Content Creators How Gamers are Shaping the IndustryThe gaming industry has experienced a significant transformation in recent years thanks to the rise of gaming content creators These individuals often referred to as influencers have become a... Read more
iCubesWire a leading Ad Tech platform has announced its partnership with dubizzle the UAE s premier classifieds platform This partnership will highlight the omnipresence of dubizzle across various consumer groups through the stories of renowned influencers seamlessly bringing the brand... Read more
A survey compiled by the creator marketing platform nbsp CreatorIQ nbsp and Tribe Dynamics a company it acquired in reveals that TikTok is the new top platform for brands in influencer marketing Encompassing sponsored content across various platforms including Instagram... Read more
The Rise of Gaming Influencer MarketingThe Rise of Gaming Influencer MarketingIn recent years the gaming industry has experienced a significant shift in the way companies promote their products Traditional advertising methods such as television commercials and print ads are no... Read more
Influencer marketing spend is expected to increase approximately times faster in than social ad spending Influencer ad spend is accelerating faster than investment in traditional adverts Brands were advised to consider adjusting their campaign strategies to align with the rising... Read more
The newest law is just a start in legal protections for influencers children with further safeguards possible in other statesWhen Shreya Nallamothu then turned to YouTube to combat the loneliness of the first months of the coronavirus pandemic she watched... Read more
Key stat nbsp US influencer marketing spend will grow more than three times faster than social ad spend in and it will remain ahead through according to our forecast Beyond the chart The Hollywood strikes have helped the creator economy... Read more
Disclaimers will protect content creators and their clients in a diverse cyber-active societyWith the presence of Chat GPT content creation has become simple and easy At the same time content is no longer a text form as was known conventionally... Read more
Consumers are sharing more on preferred beauty routines and how the products are effective nbsp One in five social media users consider themselves to be content creators or influencers according to new nbsp Mintel research This number increases to for... Read more
In today's rapidly evolving economic landscape uncertainty has become the new norm Global events technological advancements and shifts in consumer behavior have combined to create an environment where businesses face unprecedented challenges As companies navigate this uncertain terrain maintaining consistent... Read more