The Amazing Rise of the AI Influencer — Are Bots Speaking to Bots Now?

Dec 06, 2023
The Amazing Rise of the AI Influencer — Are Bots Speaking to Bots Now?
Fake AI Influencers are on the rise, and AI comments are everywhere. Is it time to leave the Internet to the bots and their boring conversations?
Are you ready for the fake influencers, journalists and conference speakers? And for the friendly, verbose AI commenters?

We recently learned that the organizer of a tech conference used fake profiles of women speakers and posed on Instagram as coding_unicorn, a female tech influencer.

As absurd as this sounds, he’s in good company. Catfishing readers, followers and conference attendees with fake people is fast becoming the norm.

We’re witnessing the dawn of AI influencer accounts. And believe me. It’s getting hard to spot the difference. The Internet is being flooded with fake personas. Their viral posts are awash with stale AI comments.

Jokes aside, the rise of fake AI people is a very concerning trend.

The Internet is being overrun with hard-to-spot fake content. Not the mediocre AI articles telling us what we need to watch out for in this ever-changing world, nor the bland but wordy comments on our articles or social media posts.

Yes, they’re everywhere, but they’re easy to make out.

Look at Twitter, as X will forever be called — or LinkedIn. Every time there’s a viral tweet or post, there are comments summarizing what the original poster said. Or they spew out semi-interesting additional facts that sound like a Wikipedia summary.

We spot them easily. We know they’re using AI tools like Taplio or TweetBotPro in an attempt to bore us into following them. No harm there.

No, the real problem is the fake content that is served to us with fake people attached to it. Content that tries to hide the fact that it was created by AI.

Hyper-realistic AI Influencers on Instagram, fake AI journalists writing for renowned news outlets. Without a label or warning attached.

Sports Illustrated is a prominent example of this questionable behavior. They published AI-generated articles, which is no surprise…