Since the nascent days of influencer marketing the concept has been simple Brands deliver an experience or message through a creator who is perceived as more valuable than traditional advertising As influencer culture has exploded the industry has shifted dramatically... Read more

In order to better understand their audience's demands firms can use AI to analyse audience behaviour and preferences Influencer marketing has been growing significantly and in alone the sector was estimated to be worth billion according to Influencer Marketing Hub... Read more

Influencers remain affiliate s flavor of the month As creators and influencers continue to climb marketers list of strategic priorities affiliate networks platforms and agencies have stepped up their courtship of influencers And in some respects influencers have shown themselves... Read more

The growth of social media has paved the way for a new type of influencer extending beyond the realm of technology fashion and beauty Truck drivers shepherds and fishermen are just a few examples of individuals who now share their... Read more

While Instagram has long been the hotspot for influencers posting their luxurious travels to faraway destinations TikTok is slowly dominating this space The hashtag for travel videos has amassed over billion views Travel TikTokers share snapshots of their family excursions... Read more

The first blog appeared on the internet years ago Today there are millions of content creators producing blogs vlogs podcasts video content newsletters and more and online creation has become a major industrial sector On YouTube alone creators support the... Read more

It s common to see sponsored posts from creators flooding feeds on TikTok Instagram and YouTube Now brand partnerships with influencers are popping up on LinkedIn Tech brands like Intel Zendesk Teal and HootSuite have all recently partnered with LinkedIn... Read more

The influencer marketing sphere has shown no signs of slowing down with projections placing its worth at an astonishing bn by the end of To put this remarkable growth into perspective the industry was valued at a mere bn in... Read more

INFLUENCERS IN IRELAND have been instructed from today to use the hashtag Ad if their social media posts contain branded gifts or feature their own products The new rules have been devised by the Consumer Protection Commission CCPC and the... Read more

If you have a small following on social media it s tough to get your updates seen And it s even harder to get your shared links clicked on Finding social media influencers to collaborate with is a great way... Read more

The Business of Influence is the latest addition in Style ID Africa's commitment to empowering the influencer marketing industry across the African continent It might seem like everyone around you is an influencer or content creator but there s still... Read more

The e-commerce giant intends to encourage collaborative shopping with new features that build out its TikTok-style content feed and a place to ask friends for feedback on purchases Amazon is adding new tools and features that encourage social shopping on... Read more