Oct 18, 2023

Influencer marketing seems to be everywhere and with a reported one-quarter of marketers utilizing this fast-growing advertising technique that feeling is no mere illusion But just because influencer marketing has become a multibillion-dollar industry doesn t guarantee it s the... Read more

Oct 16, 2023

Riot Games Valorant has carved a niche for itself in the eSports arena especially among the Gen Z demographic A recent Bloomberg report highlighted the game s soaring popularity with influencers like Valkyrae boasting million YouTube subscribers contributing to its... Read more

Oct 16, 2023

Marketer Zain Kahn says he earns more than mn a year in advertising revenue thanks largely to his hundreds of thousands of social media followers He is not pushing products to fans on TikTok and Instagram however Kahn is one... Read more

Oct 13, 2023

Influencers with a large following are expensive and usually not interested in promoting unknown brands This marketing channel is therefore largely inaccessible to small and medium-sized companies SMEs Business professors are now suggesting a bypass from the financial sector Forward... Read more

Oct 13, 2023

A cultural shift is taking place before our eyes Influencers are leaning into celebrity culture while more traditional celebrities are going viral on social media This means brands need to move with the times to tap into a new era... Read more

Oct 13, 2023

They re in your social media feeds on your television screen and these days even appearing in movies The rise of influencer culture has been meteoric but what s going on behind the selfie-stick And what does it have to... Read more

Oct 10, 2023

Not to sound confusing but influencer marketing agency Influencer is adopting a brand lift measurement solution in a move to demonstrate the value of employing influencers and creators Digiday has learned The move comes at a time when influencers are... Read more

Oct 10, 2023

Online gaming influencers are cashing in on their growing popularity as advertisers increase their ad spend by - With the festive season around the corner brands are turning to these influencers to create sponsored content and promote deals on gaming... Read more

Oct 10, 2023

As men s style videos have continued to grow in popularity on TikTok many influencers are homing in on their content by creating videos geared toward specific types of dressing With this year s increase in weddings and wedding-related events... Read more

Oct 09, 2023

Influencer marketing was reported as being the most effective marketing channel for generating sales according to a survey of small and medium beauty and hair business owners Influencer marketing paying an influencer to promote a product or service to their... Read more

Oct 09, 2023

MENA retailers however should shift their focus towards Gen Z and millennials as these demographics tend to be impulse purchasers and are heavily influenced by social media players says new researchSocial media platforms across the Middle East and North Africa... Read more

Oct 05, 2023

In the buzzing hive of social media not all influencers wear crowns Some wield power through genuine connections and heartfelt recommendations Enter the micro-influencer a unique blend of authenticity and influence Here s what you need to know about how... Read more