Jul 13, 2023

The news nbsp With more than nbsp million sign-ups nbsp in the first few hours after launching nbsp Meta nbsp has proven that there s significant user interest in its nbsp Twitter nbsp competitor nbsp Threads Now comes the next... Read more

Jul 11, 2023

A new social media trend has recently emerged in response to the materialistic nature of influencer culture influencer neutralization In this trend influencers discourage their followers from buying overpriced or ineffective products Influence is a highly profitable form of marketing... Read more

Jul 11, 2023

If you are one of Mikayla Nogueira s million TikTok followers then you already know that one of the app s biggest beauty influencers is getting married this weekend But what you may not know is that she custom-created the... Read more

Jul 11, 2023

The days when in-person buying was a preferred choice of consumers are long behind Ever since the advent of social media the interaction communication and connection between individuals have increased to a profound level Today these platforms have evolved into... Read more

Jul 11, 2023

Online accounts featuring children and their families generate millions of dollars for some influencer parents What are the effects on kids AYESHA RASCOE HOST I have three young kids and they love social media - especially videos of other families... Read more

Jul 11, 2023

It all started with The Home Depot about nine years ago Genna Franconi founder and president of Trade School ran the social and strategy team at Guided By Good agency squared back then when the home improvement retailer experienced a... Read more

Jul 06, 2023

Influencer marketing is a strategy that involves partnering with influential individuals or organisations to promote a brand product or service These influencers have a substantial following and a strong presence on social media platforms or other online channels Influencer marketing... Read more

Jul 06, 2023

AI has already impacted many aspects of the nbsp creator economy nbsp from helping with idea generation to automating editing tasks and creating virtual characters Over of creators use AI regularly two recent nbsp surveys nbsp found and nbsp brands... Read more

Jul 06, 2023

The influencer marketing industry is a booming sector projected to reach a staggering billion in nbsp a five-fold increase in just half a decade This explosive growth has not only placed nbsp influencer marketing nbsp at the forefront of digital... Read more

Jul 06, 2023

Trust between advertisers and consumers is the bedrock of effective advertising not least when it comes to influencer marketing The nature of influencers relationships with their followers means that transparency and authenticity are non-negotiable when it comes to communicating branded... Read more

Jul 06, 2023

Virtual influencers or CGI influencers are fictional computer generated people who have human characteristics features and personalities Maya a virtual fashion influencer launched by e-commerce platform Myntra has already garnered over lakh followers on Instagram The company has carefully designed... Read more

Jul 06, 2023

Gen Z consumers are percent more likely to take their friends recommendation over an influencer or a celebrity while making a purchase decision revealed a study from Yuvaa Gen Z consumers are percent more likely to take their friends' recommendation... Read more