Did you know that of millennials trust product recommendations from influencers Meanwhile the trust level declines to for product recommendations that come from celebrities But don t make the mistake of assuming only millennials listen to influencers Whatever your business... Read more

B B influencers have become all the rage in influencer marketing with of B B businesses already using them in their campaigns according to a new study from the ad agency Ogilvy Ogilvy surveyed over senior leaders from B B... Read more

Grocery shoppers are omnichannel shoppers our analyst Blake Droesch said on a recent Behind the Numbers Reimagining Retail podcast That means consumer packaged goods CPG brands should employ a mix of digital and in-store advertising strategies to engage customers where... Read more

B B nbsp marketing is continuously evolving the rules to the game have changed and it is essential that you tap in to the current way of doing things if you want to succeed in this industry At present influencer... Read more

The influencer marketing industry has grown significantly in recent years increasing its value from bn in to bn by according to Influencer Marketing Hub That growth is not expected to slow any time soon Its growth has been fuelled by... Read more

Amidst the glitz and innovation of Dubai social media influencers have embraced a meteoric rise A decade ago it was a passion now it's a profession In Dubai Instagram influencers span beauty travel lifestyle and F amp B commanding millions... Read more

Millennials born between the early s and the mid- s have grown up in an era where social media platforms like Facebook Instagram YouTube and Twitter have become powerful tools for information entertainment and influence he digital era has witnessed... Read more

Generation X is nbsp often described nbsp using modifiers like lost forgotten and invisible and those labels also apply to the cohort s activities on nbsp TikTok According to research published by the media agency nbsp Wavemaker influencer marketing campaigns... Read more

What exactly is a social media influencer You may think you know But do you know how the audience you re trying to reach really thinks about influencers how they interact with these digital celebrities and what they want A... Read more

The term content creator is one that s used more often than most of us would like In today s booming digital sector it makes sense why people are flocking to social media apps and websites to learn how they... Read more

As you've likely noticed the conventional approach to content marketing has been undergoing significant changes Traditional advertising and agency-produced content are no longer the gold standards they once were Brands are increasingly distancing themselves from these old-school strategies opting instead... Read more

In brands spent more than three times the amount than years prior to acquire each customer through marketing Jennifer Pi a vice president of strategic partnerships at social commerce platform MagicLinks shares why influencer marketing remains a powerful investment Today... Read more