Influencer marketing spend is expected to increase approximately times faster in than social ad spending Influencer ad spend is accelerating faster than investment in traditional adverts Brands were advised to consider adjusting their campaign strategies to align with the rising... Read more

The newest law is just a start in legal protections for influencers children with further safeguards possible in other statesWhen Shreya Nallamothu then turned to YouTube to combat the loneliness of the first months of the coronavirus pandemic she watched... Read more

Key stat nbsp US influencer marketing spend will grow more than three times faster than social ad spend in and it will remain ahead through according to our forecast Beyond the chart The Hollywood strikes have helped the creator economy... Read more

Disclaimers will protect content creators and their clients in a diverse cyber-active societyWith the presence of Chat GPT content creation has become simple and easy At the same time content is no longer a text form as was known conventionally... Read more

Consumers are sharing more on preferred beauty routines and how the products are effective nbsp One in five social media users consider themselves to be content creators or influencers according to new nbsp Mintel research This number increases to for... Read more

In today's rapidly evolving economic landscape uncertainty has become the new norm Global events technological advancements and shifts in consumer behavior have combined to create an environment where businesses face unprecedented challenges As companies navigate this uncertain terrain maintaining consistent... Read more

Nearly three-quarters of Generation Z people born between and follow at least one influencer on social media platforms and nbsp buy things nbsp based on influencers recommendations This age group consists of around million people and nbsp counts for of... Read more

The creator economy is growing at a CAGR of which is higher than a lot of high-potential sectors such as ed tech and health tech Globally the creator economy is estimated to be billion in India it is estimated at... Read more

Big luxury brands are recruiting robot influencers to promote their products Could this be the future of marketing and what will it mean for influencers Within the vast landscape of social media there has been a noticeable uptake in influencers... Read more

Dubai sees massive influx of social media influencers as they seek to capitalise on lucrative branding opportunities and content creation collaborationsInfluencers from across the globe are relocating to Dubai to maximise opportunities for collaboration with other social media icons in... Read more

When food creator Wasil Daoud wakes up he's already thinking about the ingredients and steps needed to film his next TikTok video and who he can distribute the meals to nbsp Daoud started creating content in at age by filming... Read more

This summer as I interned in Chicago I often walked down Michigan Ave passing an H amp M Zara and Levi s routinely Every couple of weeks I noticed that the styles in the windows and the outfits toward the... Read more